Phil Ayres

Current

Director of Web Strategy at Professional Education Institute
Director of Business Development/Marketing Programs Manager at HighBeam Research

Past

Co-Founder and Owner at MyFantasyBall, LLC
Attorney at Cornelius & Collins, LLP
Assistant Operations Officer, U.S. Navy at U.S.S. SAMUEL B. ROBERTS (FFG-58)

Anti-Submarine Warfare Officer, U.S. Navy at U.S.S. MCINERNEY (FFG-8)
Campaign Manager at Tennessee Circuit Court Judge Tim Easter Campaign

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Education

University of Tennessee College of Law
Vanderbilt University
Goodpasture

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Recommended

12 people have recommended Phil

Connections

500+ connections

Industry

Internet

Websites

Phil Ayres’s Summary

Interactive marketing professional with a proven track record of developing and executing creative online strategies and solutions that drive growth for online businesses, using diverse online skills to build a robust online web presence, drive sales, and generate high volume leads.

• Internet Marketing expertise in a variety of areas, including: online lead acquisition,affiliate marketing, affiliate program building, viral marketing campaign building, search engine marketing (SEM), search engine optimization (SEO), and CPA network vendor management.
• Significant experience in negotiating with online partners to achieve optimal monetary results for multiple parties.
• Licensed attorney, experienced in business law, contract negotiation, business litigation, trademarking, and intellectual property.

Phil Ayres’s Specialties:

Innovative Partnership Development Solutions, Organic search engine optimization, Paid Search Engine Marketing, Online Traffic Acquisition and Retention, Web Analytics.

Phil Ayres’s Experience

Director of Web Strategy

Professional Education Institute

(Privately Held; Marketing and Advertising industry)

July 2008 — Present (1 year 5 months)

Leading a variety of online marketing initiatives, including:
• Developed and executed strategy for a successful search engine optimization and search engine marketing program.
• Successfully developed and managed strategy for the execution of a vibrant partnership program that has led to a significant increase in sales, leads and traffic to multiple client sites.
Director of Business Development/Marketing Programs Manager

HighBeam Research

(Privately Held; Internet industry)

March 2007 — Present (2 years 9 months)

• Responsible for developing and furthering HighBeam's extensive partnership network through complex contract negotiations with partner sites.
• Developed and managed HighBeam's highly successful search engine marketing program.
• Participated in the establishment of search engine optimization strategy.
• Initiated and managed successful HighBeam affiliate and partnership program.
Co-Founder and Owner

MyFantasyBall, LLC

(Privately Held; 11-50 employees; Internet industry)

June 2005 — February 2007 (1 year 9 months)

• Responsible for the development and management of a search engine optimization and search engine marketing strategy.
• Developed and managed successful "street marketing" affiliate program, as well as online affiliate partner program.
Attorney

Cornelius & Collins, LLP

(Law Practice industry)

July 2005 — October 2006 (1 year 4 months)
Assistant Operations Officer, U.S. Navy

U.S.S. SAMUEL B. ROBERTS (FFG-58)

(Military industry)

February 2001 — April 2002 (1 year 3 months)
Anti-Submarine Warfare Officer, U.S. Navy

U.S.S. MCINERNEY (FFG-8)

(Military industry)

May 1998 — February 2001 (2 years 10 months)

• Managed and coordinated successful anti-submarine warfare exercises between 12 nations during UNITAS 40-99 deployment.
• Effectively led sonar and anti-submarine warfare division.
Campaign Manager

Tennessee Circuit Court Judge Tim Easter Campaign

(Non-Profit; 1-10 employees; Political Organization industry)

January 1998 — May 1998 (5 months)

Campaign Manager for successful campaign of Circuit Court Judge Tim Easter

Phil Ayres’s Education

University of Tennessee College of Law

J.D. , 2002 — 2005

Activities and Societies:

Tennessee Law Review
Published Article: Tennessee Law Review, Spring 2005, "Prescribing a Cure for Online Pharmacies"
Vanderbilt University

B.S. , Human and Organizational Development , 1993 — 1998

Student Government Association (SGA) President, 1996-1997
Student Government Association Speaker of the Student Senate, 1995-1996

Activities and Societies:

Navy ROTC, Student Government Association (SGA), Alpha Tau Omega, Inter-Residence Hall Association (Interhall), Mortar Board, Omicron Delta Kappa (ODK), Kappa Delta Epsilon
Goodpasture

1989 — 1995