LinkedInPaul Herron

Paul Herron

Managing Partner, Sage Craftsmen -- a residential restorer and remodeler of older and historic homes in Washington, DC

Location
Washington D.C. Metro Area
Industry
Construction
Current
  1. Sage Craftsmen
Previous
  1. Burson Marsteller,
  2. Brodeur Worldwide,
  3. Access Communications
Education
  1. University of Pittsburgh
Recommendations1 person has recommended Paul
Websites
362connections

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362connections
Sage Craftsmen

Sage Craftsmen

Managing Partner

– Present

View full profile

Background

Summary

I focus on the architectural restoration and rennovation of older and historic homes in the Capitol Hill neighborhood of Washington, DC. My goal is to bring older homes back to their original grandeur while seamlessly incorporating today's modern technologies and amenities. I do this while also utilizing green building practices.

Experience

Managing Partner

Sage Craftsmen
– Present (10 years 11 months)

I focus on the architectural restoration and rennovation of older and historic homes in the Capitol Hill neighborhood of Washington, DC. My goal is to bring older homes back to their original grandeur while seamlessly incorporating today's modern technologies and amenities. I do this while also utilizing green building practices.

Manager

Burson Marsteller
(2 years)

Developed and oversaw global communications programs and communications strategy for corporate clients including Accenture, The Coca-Cola Company, CDW and SAP.

Acccount Director

Brodeur Worldwide
(6 years)

Led the public relations account team supporting IBM’s Personal Systems Group, a $13B unit of IBM and the world’s third largest PC maker. Conceived, wrote and presented comprehensive communication programs based on IBM’s business and marketing plans; provided strategic counsel on business and competitive issues; prepared spokespeople; and developed and maintained press and analyst relationships at consistently high levels. Responsible for maintaining quality service and strong client relationships. Oversaw business development and knowledge management projects, and personnel issues including staffing, employee reviews, and career development (11 direct reports, five additional reports).

Senior Account Executive

Access Communications
(9 months)

Managed media relations programs for consumer technology clients including Apple Computer, LG Electronics, Infonautics, Viacom New Media, and Autonomy. Developed media strategies, positioning, messaging, and product reviews programs; trained spokespeople; led media tours; and supervised trade show media relations. Managed budgets and profitability of accounts.
• Developed a media relations program and positioning for Apple Computer’s Message Pad 2000 and eMate 300 hand-held computers resulting in stories in major dailies including the Wall Street Journal, New York Times, and USA Today.
• Directed public relations activities introducing LG Electronics WindowsCE-based hand-held PC, as well as GoldStar-brand computer monitors and CD-ROM drives resulting in stories in top print and broadcast outlets including Time, NBC’s Today Show, USA Today, and Popular Science.

Account Executive

KSK Communications
(2 years 1 month)

Managed and serviced high and industrial technology accounts for regional advertising and public relations agency. Developed integrated communications plans, counseled clients, wrote press materials, and maintained media relationships. Managed budgets for the entire public relations department. Outlined and guided the development of the agency's interactive capabilities.
• Introduced an advanced battery technology, the Electrosource Horizon, that could make electric vehicles more practical.
• Announced a $70 million purchase agreement between Chrysler and Electrosource resulting in news stories in The Wall Street Journal, PRI Marketplace, and CNBC.
• Turned a negative report on the environmental impact of lead-acid batteries into positive stories in The Boston Globe, American Metal Market, and CNN Headline News.
• Introduced the first flyable super-minicomputer, Concurrent Computer's MAXION/ATR, resulting in stories in business and trade media including Business Week.

Account Executive

Wang Associates Health Communications
(1 year 8 months)

Wrote press materials, researched and prepared briefing documents, planned and executed press events, and developed and maintained relationships with medical and health reporters. Serviced medical device and pharmaceutical clients including BOC Healthcare, Lederle Laboratories, Pfizer, Baxter International, and the National Alliance for Infusion Therapy.
• Wrote U.S. and international press materials, and coordinated launch events for the consolidation of the BOC Healthcare companies under the Ohmeda brand.
• Launched Lederle Laboratories intravenous antibiotic, ZOSYN. Wrote collateral, coordinated logistics, and executed a briefing attended by more than 30 trade media.
• Produced quarterly competitive analyses of European media coverage and market issues for Pfizer International.

Skills

  • Web 2.0
  • Media Relations
  • Interactive Marketing
  • Web Analytics
  • Crisis Communications
  • Corporate Communications
  • Healthcare
  • Strategic Communications
  • Reputation Management
  • Strategy
  • Copywriting
  • Messaging
  • Public Relations
  • Message Development
  • Internal Communications
  • Integrated Marketing
  • Communications Planning
  • Communication Training
  • Thought Leadership
  • Public Affairs
  • Crisis Management
  • Spokesperson
  • Corporate Social...
  • Positioning
  • Content Development
  • Press Releases
  • See 11+  See less

Education

University of Pittsburgh

BA, Public Relations

Bachelor of Arts degree in public relations with studies in economics, engineering, and computer science.

Activities and Societies: University of Pittsburgh Rowing Team, Phi Delta Theta

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