Phaedra Boinodiris

Current
Past
Education
  • University of North Carolina at Chapel Hill - Kenan-Flagler Business School
  • University of North Carolina at Chapel Hill
Connections
500+ connections
Industry
Computer Games
Websites

Phaedra Boinodiris’s Summary

Recognized by the IGDA as one of the top 100 women in the gaming industry for my work founding WomenGamers.com,
I am now currently in a very INTRApreneurial role as Serious Games Producer @ IBM. I am developing a series of games for technical training, marketing, and extending brand reach and just launched the second game in the INNOV8 game series teaching Business Process Management and Services Oriented Architecure in a Sim-style game.

My first 3D serious game for academic use is a BPM simulation tool built on an FPS engine. I launched IBM's very first Serious Games Day in RTP, NC Feb 2009 which is now an international roadshow.

I have been an entrepreneur for 10 years first with Atlantis Internet Technologies, an IBM business partner focusing on WebSphere technologies and then with WomenGamers.Com (WG). WG is a C corp started 10 years ago with my sister and is now a popular women's gaming portal. We launched the first scholarship for women to attain degrees in game design and development within the United States through SMU, launching over a dozen bright young women into careers with companies like EA, Acclaim, and Activision.

I have spoken at numerous conferences worldwide including GDC, E3, Digital Hollywood, European Serious Games Summit, Triangle Game Conference, SIEGECON...


Phaedra Boinodiris’s Experience

  • Web 2.0 and Serious Games Product Manager

    IBM

    (Public Company; IBM; Information Technology and Services industry)

    May 2008Present (1 year 8 months)

    Serious Games Product Manager and Web 2.0 Specialist working on building out IBM's serious game portfolio for WebSphere Marketing.
    • Spearheaded IBM's very first Serious Games Day International roadshow in in RTP, NC Feb 2009.

    Just launched INNOV8 2.0, the second in a series of games that evangelize SOA and Business Process management.

    • Innov8 game awarded Datamation Product of the Year and featured in the Wal-Mart Innovation Lab.
    • Spearheaded game design, strategy, project management, and online marketing for multiple phases of game.
    • Game received widespread press coverage in over 50 publications, including BusinessWeek.
    • Game to be played at top MBA schools around the world.

    Here is the video teaser: http://www.youtube.com/watch?v=dSXzgwCr33I

  • Owner

    WomenGamers.Com

    (Computer Games industry)

    June 2000Present (9 years 7 months)

    Created one of the largest women’s gaming portals on the Internet, attracting more than 500,000 unique visitors per month. Received press coverage by the Wall Street Journal, BBC World, NPR and more than 30 others.
    • Grew profits by 35% per year for 8 years.
    • Awarded Top 100 Women in Games in 2007 by Women in Games Intl.
    • Launched and sponsored first American scholarship for women to pursue degree in game development and design at Southern Methodist University
    • Elected to the advisory boards of multiple universities with gaming curricula including North Carolina State University and the University of Florida.

  • Intern Working on Serious Games

    IBM

    (Public Company; 10,001 or more employees; IBM; Computer Games industry)

    April 2007October 2007 (7 months)

  • Principal

    Atlantis Internet Technologies

    (Privately Held; 1-10 employees; Online Media industry)

    May 1997August 2007 (10 years 4 months)

    Service-based IT consulting firm serving a diverse client base including
    US government agencies, universities, and international companies. Defined and analyzed business requirements and translated those requirements into system specifications. Managed large inter-corporate teams for government agency. IBM Business partner focusing on WebSphere product portfolio and social networks.
    • Surpassed key clients’ previous quarter sales by 112%.
    • Recognized by former Vice President Al Gore as an innovator for high visibility government web project.
    • Implemented Extranet system for Fortune 500 company.


Phaedra Boinodiris’s Education

  • University of North Carolina at Chapel Hill - Kenan-Flagler Business School

    MBA , Entrepeneurship , 20062008

    Spearheaded the Women's Entrepreneurship Initiative, offering scholarships for women who want to start their own businesses.

    Activities and Societies:
    Officer of Entrepreneurship Club
  • University of North Carolina at Chapel Hill

    BS , Mathematics , 19901994

    Study Abroad in Lyon, France
    Taught Computer Science at Dassault in Geneva
    Fluent in French and Greek, some Italian and German

    Activities and Societies:
    UNITAS member

Additional Information

Phaedra Boinodiris’s Websites:


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