Phil Goodhart (PGoodhart@Charter.net)

Current

Consultant at PMG Solutions

Past

Chief Marketing Officer at Wellconnected
EVP Marketing & Development at Really Good Stuff
Independent Consultant at PMG Solutions

Vice President at MBI Inc. - Danbury Mint
Marketing Director at MBI Inc. - Postal Commemorative Society
Senior Product Manager at MBI, Inc. - Danbury Mint
Operations Manager at MBI, Inc. - Danbury Mint
Product Manager at MBI, Inc. - Danbury Mint
Associate Product Manager at MBI, Inc. - Danbury Mint
Assistant Brand Manager - Breath Savers Mints at Nabisco
Senior Systems Consultant at Arthur Andersen & Co

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Education

Harvard Business School
Princeton University

Recommended

12 people have recommended Phil

Connections

500+ connections

Industry

Retail

Phil Goodhart (PGoodhart@Charter.net)’s Summary

Accomplished General Manager and Direct/Multichannel Marketing expert with more than 20 years experience in developing ROI-driven marketing and development initiatives for companies with $50 - $500 million in sales.

Industry Experience:
Gifts & collectibles, Jewelry & fashion accessories, Classroom merchandise, Pet-related, Furnishings, Sports memorabilia, Publishing & circulation, Clubs & continuities

Phil Goodhart (PGoodhart@Charter.net)’s Specialties:

- Customer acquisition, retention
- Loyalty, CRM
- Online advertising, optimization
- Catalogs, direct mail, print ads
- P&L management
- Web site/catalog design
- Product development, merchandising, sourcing
- Analytics, information systems
- Licensing, partnerships
- Media buying

Phil Goodhart (PGoodhart@Charter.net)’s Experience

Consultant

PMG Solutions

(Management Consulting industry)

August 2006 — Present (3 years)

- Homeowners Membership Services: Currently managing the launch of client’s online affiliate marketing program, including program setup, offer/creative development, and analysis.

- PMG Collections (coin-collecting subscription): Start-up. Developed product concept, website structure, search engine optimization, pay-per-click & affiliate marketing, print ads, virtual supply chain. Now preparing to sell business.

- Dart Marketing: Developed promotional material for innovative online purchase recommendation service. Designed lead generation & contact tracking strategies, and conducted online teleconferences.
Chief Marketing Officer

Wellconnected

(Apparel & Fashion industry)

August 2006 — February 2008 (1 year 7 months)

Responsible for overall direct response marketing strategy and implementation of bank card statements, direct mail, print space, and online advertising.
EVP Marketing & Development

Really Good Stuff

(Privately Held; 51-200 employees; Primary/Secondary Education industry)

October 2005 — July 2006 (10 months)

$30+ million provider of K-6 classroom teaching tools & supplies, sold via catalogs & the web. Responsible for marketing, product development, and new business development.
Independent Consultant

PMG Solutions

(Management Consulting industry)

March 2005 — September 2005 (7 months)
Vice President

MBI Inc. - Danbury Mint

(Retail industry)

January 2003 — January 2005 (2 years 1 month)

Reporting to the CEO, served as de facto President of a $200 million business, managing multiple channels and multiple product lines.
Marketing Director

MBI Inc. - Postal Commemorative Society

(Consumer Goods industry)

October 2001 — September 2003 (2 years)

Directed advertising and sales for a $100 million division that sells products related to stamp and coin collecting. Managed test launches and developed database marketing strategies.
Senior Product Manager

MBI, Inc. - Danbury Mint

(Consumer Goods industry)

March 1995 — September 2001 (6 years 7 months)

Managed sports collectibles, architectural replicas, porcelain collector dolls and other programs.
Operations Manager

MBI, Inc. - Danbury Mint

(Consumer Goods industry)

January 1992 — March 1995 (3 years 3 months)

Managed 100+ employees from the call center, order processing, fulfillment, warehouse and IT groups.
Product Manager

MBI, Inc. - Danbury Mint

(Consumer Goods industry)

September 1988 — December 1991 (3 years 4 months)
Associate Product Manager

MBI, Inc. - Danbury Mint

(Consumer Goods industry)

August 1986 — August 1988 (2 years 1 month)
Assistant Brand Manager - Breath Savers Mints

Nabisco

(Public Company; 10,001 or more employees; NA; Consumer Goods industry)

June 1985 — August 1985 (3 months)
Senior Systems Consultant

Arthur Andersen & Co

(Information Technology and Services industry)

September 1981 — August 1984 (3 years)

Developed and implemented management computer system strategies. Interviewed clients, conducted training, designed and programmed software.