Andrei Petrik

Current

Performance Specialist at FreshBooks

Past

Member Rewards Coordinator at Green Rewards Inc.
Assistant Sales/Leasing Consultant at Mercedes-Benz Canada Inc.
Marketing Coordinator (co-op) at CAN-BIKE, City of Toronto

Marketing/Event Coordinator at Ignition Music Network Inc.

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Education

York University
York University

Recommended

5 people have recommended Andrei

Connections

115 connections

Industry

Marketing and Advertising

Websites

My Blog

Andrei Petrik’s Summary

Andrei Petrik’s Specialties:

Proficient in researching businesses and industries, and interpreting the data to identify and evaluate marketing and revenue generation opportunities.

Commanding an in-depth knowledge of online/web marketing, consumer loyalty programs, Canadian demographics, and the 'Green' space.

Expert at utilizing online tools and social networks such as Facebook, LinkedIn, Twitter, MySpace and StumbleUpon to identify trends in marketing, advertising, emerging media and technology.

Andrei Petrik’s Experience

Performance Specialist

FreshBooks

(Privately Held; Computer Software industry)

June 2009 — Present (6 months)
Member Rewards Coordinator

Green Rewards Inc.

(Consumer Services industry)

October 2007 — August 2008 (11 months)

Canada's first eco-friendly consumer loyalty program. A direct competitor to LoyaltyOne (Airmiles) and Aeroplan. Recruited by the President and CEO of Green Rewards during the infancy of the company as a member of the Rewards team; reporting directly to Vice-President of Member Rewards Partnerships. Responsible for Member Rewards strategy execution, product research, product accreditation, sales and marketing activities.

• Procured over 40 partnerships in a 7 month period
• Analyzed consumer segments and research data to develop a compelling consumer rewards catalogue.
• Successfully designed and delivered PowerPoint presentations which led to over 80% vendor signup rate.
• Utilized RSS feeds, Google Alerts, and blogs to leverage media insight into consumer loyalty and green space.
• Proactively researched and analyzed vendors' business models and utilized information to recommend new revenue streams and brand enhancement opportunities.
Assistant Sales/Leasing Consultant

Mercedes-Benz Canada Inc.

(Automotive industry)

February 2006 — July 2007 (1 year 6 months)

Promoted and completed sales of smart42 ("smart car") during the product's launch stage. Developed and participated in local marketing initiatives, and provided sales support.

• Provided marketing support, in addition to generating leads and sales, at the Canadian International Autoshow, Heatwave Toronto Volleyball Tournament, and City Cinema at Yonge-Dundas Square.
• Managed customer relationships and provided customer service to J.D. Power stipulated levels of satisfaction.
Marketing Coordinator (co-op)

CAN-BIKE, City of Toronto

(Government Administration industry)

September 2005 — January 2006 (5 months)

CO-OP Term
• Re-developed marketing strategy for the CAN-BIKE Program
• Re-designed advertising campaigns, restructured distribution channels
• Re-branded logos, slogans and the core product
Marketing/Event Coordinator

Ignition Music Network Inc.

(Entertainment industry)

January 2000 — May 2005 (5 years 5 months)

Canadian independent concert and artist promotions Company. Booked, organized and promoted events for local and touring acts. Other responsibilities included the development and design of marketing materials with Adobe Photoshop, Illustrator and InDesign, and business development.

• Organized and coordinated over 500 events while consistently exceeding attendance quota.
• Promoted events by utilizing street teams, online communities and print media.
• Developed and implemented new revenue generation streams such as live video and audio production.

Andrei Petrik’s Education

York University

B.A. , Psychology , 2000 — 2005
York University

Certificate , Marketing , 2000 — 2005

Activities and Societies:

American Marketing Association