Pete Wootton

Current

• Account Director at Waggener Edstrom Worldwide

Past

• Copywriter at Freelance (Self-employed)

Education

• University of Maryland College Park

Connections

241 connections

Industry

Public Relations and Communications

Pete Wootton’s Summary

Pete Wootton is an account director at Waggener Edstrom Worldwide currently working with Microsoft's Corporate Communications team.

He has extensive experience in managing communications strategy around products and corporate initatives, campaigns, storytelling (creation, development and mangement), team management, growth and development, planning, and budget management.

Prior to his current role, Pete spent nearly three years working with Microsoft's Online Services Business where he was a member of the agency's leadership team, and responsible for driving the PR and media relations strategy related to Microsoft's search efforts.

Previously, Pete was an account manager whose work spanned Waggener Edstrom’s Corporate and Bioscience practice areas. He specialized in innovation communications and storytelling for the agency’s research and science-focused clients, and also was directly involved in the creation and establishment of the agency's Corporate Practice.

Pete also spent over five years managing media interactions and providing strategic counsel and execution for Microsoft Research. He played a central role on a multi-year corporate PR campaign around innovation to highlight the transfer of Microsoft’s research breakthroughs into products, and the people behind those efforts.

Prior to joining Waggener Edstrom, Pete was a freelance copywriter in both College Park, MD and Portland, Ore.

Pete Wootton’s Specialties:

Strategic Media Relations, Storytelling, Campaign Development and Management, Competitive Communications, Community Development, Executive Communications, Crisis Communications

Pete Wootton’s Experience

• Account Director

  Waggener Edstrom Worldwide

  (Privately Held; 501-1000 employees; Public Relations and Communications industry)

  February 1999 — Present (10 years 10 months)

  Currently working with Microsoft. Past clients include Boeing, SAP.

• Copywriter

  Freelance (Self-employed)

  (Self-Employed; Writing and Editing industry)

  April 1996 — February 1999 (2 years 11 months)

Pete Wootton’s Education

• University of Maryland College Park

  English Language & Lit. (American 19th century) 1993 — 1998

Pete Wootton’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch