Segment Manager at Seagate
Greater Minneapolis-St. Paul Area
Segment Manager at Seagate
Greater Minneapolis-St. Paul Area
Technology marketer with extensive experience in storage and semiconductors, global markets, portfolio marketing, strategic planning and social media marketing. B2B and B2C, with a front row seat on the consumerization of technology.
My strengths are connecting, seeing the forest for the trees, thinking out of the box and getting things done.
Visit my blogs at storageeffect.media.seagate.com and enterprise.media.seagate.com.
technology marketing, channel marketing, international business, global marketing, writing, blogging, social media, product marketing, portfolio marketing, marketing communications, strategic planning, field marketing, brand development
(Public Company; STX; Computer Hardware industry)
August 2008 — Present (1 year 4 months)
Enterprise Segment Marketing Manager. Create end-user awareness of and preference for Seagate in global markets. Includes market segmentation, end-user personas, positioning and segment activation plans. Develop company-wide enterprise messaging. Heavy emphasis on social media and viral marketing tactics.
Visti my blog at storageeffect.com.
(Public Company; 10,001 or more employees; STX; Computer Hardware industry)
2004 — Present (5 years )
Lead global channel go-to-market plans for the Segate portfolio of solutions addressing the Home/SOHO and SMB markets.
(Public Company; 10,001 or more employees; Computer Hardware industry)
December 1999 — July 2004 (4 years 8 months)
(Public Company; 201-500 employees; FSII; Semiconductors industry)
October 1993 — November 1999 (6 years 2 months)
(Public Company; 51-200 employees; Semiconductors industry)
July 1987 — August 1991 (4 years 2 months)
(Public Company; 10,001 or more employees; IBM; Information Technology and Services industry)
July 1984 — July 1987 (3 years 1 month)
BS , Electrical Engineering , 2000 — 2004
MBA , Marketing, Strategic Management , 1991 — 1993