Peter Westerman

Current

Vice President of Marketing & Web Services at Preclick
President at IT Influentials

Past

Vice President at CMP Media LLC
Group Publisher/Software Development Media Group at Miller Freeman
Publisher at Dr. Dobb's Journal

Publisher at Microsoft Systems Journal
Corporate Circulation Director at M&T Publishing
Regional Operations Director at TV Host LLC
Circulation Manager at OREGON Magazine
Research Assoc. at David Foster Assoc

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Education

College of Wooster

Connections

207 connections

Industry

Computer Software

Websites

Peter Westerman’s Summary

Proven track record of business growth and innovation. Domain expertise in: marketing to software developers; platform evangelism and developer relations; software sales acceleration. Senior management experience in BtoB and BtoC software marketing, on-line community development, magazine publishing, and live events.

Recent experience in the US consumer digital photo software market.

Peter Westerman’s Specialties:

Sales and marketing management, database marketing, brand management, mergers and acquisitions, strategic planning, product launches and line extensions.

Peter Westerman’s Experience

Vice President of Marketing & Web Services

Preclick

(Privately Held; 11-50 employees; Computer Software industry)

July 2007 — Present (1 year 3 months)
President

IT Influentials

(Privately Held; 1-10 employees; Computer Software industry)

September 2006 — Present (2 years 1 month)

ITI is a marketing consultancy providing services to software platform companies, and their eco-system partners.

We advise clients on customer recruitment and retention strategies using on-line and off-line direct marketing, and specialize in targeting social networks of purchasing influencers. More often than not, these influencers are software developers and development managers.

Representative customer engagements include:
Development of content-based marketing programs
Optimization of e-mail direct marketing campaigns
Landing page and user experience optimization
Continuity marketing programs targeting prospects and existing customers
Web-based customer community building
Vertical search
Vice President

CMP Media LLC

(Public Company; 1001-5000 employees; UNEWY; Publishing industry)

April 1991 — September 2006 (15 years 6 months)

Business leader for the company’s developer-oriented publications, events and on-line businesses. I collaborated with my team to deliver market-leading, innovative and effective sales and marketing programs for our clients.

In addition to day-to-day management of publishers, event and on-line business directors, the position included setting strategy and positioning for the group's portfolio of products, financial oversight/primary P&L responsibiity and all phases of acquisitions including analysis, due diligence and execution.

Progressive responsibilities included stints as publisher of Dr. Dobb’s Journal, Microsoft Systems Journal (now MSDN Magazine), Windows Developers Journal, OS/2 Developer, and Group Publisher/Software Development Media Group.
Group Publisher/Software Development Media Group

Miller Freeman

(Public Company; 501-1000 employees; Publishing industry)

June 1997 — December 2001 (4 years 7 months)
Publisher

Dr. Dobb's Journal

(Public Company; 501-1000 employees; Publishing industry)

January 1994 — June 1997 (3 years 6 months)
Publisher

Microsoft Systems Journal

(Public Company; 501-1000 employees; Publishing industry)

November 1992 — January 1994 (1 year 3 months)
Corporate Circulation Director

M&T Publishing

(Privately Held; 51-200 employees; Publishing industry)

April 1991 — November 1992 (1 year 8 months)

Circulation Director of Dr. Dobb's Journal, Microsoft Systems Journal, LAN Technology, DMBS Magazine and Personal Workstation.
Regional Operations Director

TV Host LLC

(Privately Held; 201-500 employees; Information Services industry)

January 1990 — April 1991 (1 year 4 months)
Circulation Manager

OREGON Magazine

(Privately Held; 11-50 employees; Publishing industry)

January 1988 — January 1990 (2 years 1 month)
Research Assoc.

David Foster Assoc

(Computer Software industry)

1987 — 1987 (less than a year)