Peter Van Wijnaerde

Current

• Account Strategist at One Agency
• Freelance online strategy (Self-employed)

Past

• Strategic/Creative consultant at These Days
• Internet strategist at Dac-planet
• Pioneering online social networking at After The Hype

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Recommended

8 people have recommended Peter

Connections

165 connections

Industry

Online Media

Websites

• My Blog

Peter Van Wijnaerde’s Summary

My passion goes out for everything on a screen. I'm a television obsessed internet addict with a soft spot for gadgets like mobile phones (if you still call them phones).

Because I started out as a community builder I've always kept all my work user/consumer centered. Community building doesn't have a lot of secrets for me anymore either, this helps when I'm working on eCRM projects.

Working in advertising made me aware of what's hot and what's not but I don't let it get in the way of a good strategy. I like to keep things down to earth and realistic.
A creative way to handle logic is my way of working.

I always worked online but my ambition is bigger, Internet is fun but when is it combined with other media the fun just starts. That's why I want to build bridges between different media. I honestly think the future is in bridging...

Mobile phones and everything you can do with it also has no secrets for me. I worked 1 year in Holland working on products for mobile entertainment and playing with it on the brand new (in that time) 3G network. And while working for These Days with Nokia as the big client I was the key reference when it came to these lovely gadgets.

Peter Van Wijnaerde’s Specialties:

Information architecture, Online strategy and creative work, cross medial strategy, brand activation, commercial work, eCRM

Peter Van Wijnaerde’s Experience

• Account Strategist

  One Agency

  (Privately Held; 11-50 employees; Marketing and Advertising industry)

  September 2007 — Present (11 months)

• Freelance online strategy

  Self-employed

  (Self-Employed; Myself Only; Internet industry)

  June 2007 — Present (1 year 2 months)

  Because one should not hurry from one job to the other I started freelancing to fill in the gaps.
  I do strategic and creative work for online campaigns and IDTV campaigns.
  I also take care of all information architecture and other strategic consultancy for websites.
  Basically the same work as I did for my previous employers, check the recommendations.

• Strategic/Creative consultant

  These Days

  (Privately Held; 51-200 employees; Marketing and Advertising industry)

  June 2005 — June 2007 (2 years 1 month)

• Internet strategist

  Dac-planet

  (Public Company; 51-200 employees; Telecommunications industry)

  June 2004 — June 2005 (1 year 1 month)

  Finding new business opputunities and developing new services for telecom industry.
  1 year contract in Rotterdam (Holland)

• Pioneering online social networking

  After The Hype

  (Privately Held; 1-10 employees; Internet industry)

  June 1999 — June 2004 (5 years 1 month)

  LookNmeet.com started out as a hobby but became biggest youth community
  This enabled us to make a full tume job out of it and create other stuff like datik.be (in 2004 -2005 an influential VL datingsite)

Additional Information

Peter Van Wijnaerde’s Websites:

• My Blog

Peter Van Wijnaerde’s Honors:

Frisk: Night of the Internet 2006: Silver, best campaign: "open your mouth"

Brons, BeCommerce Awards 2007: Ijsboerke.be
Goud, IAC Award 2007, Best Food Industry Microsite/landing page:

Chiquita, Virtual Banana Plantation
Finalist, Montreux Festival 2007: Chiquita, Virtual Banana Plantation
Finalist, Cresta Awards 2007: Chiquita, Virtual Banana Plantation

Peter Van Wijnaerde’s Contact Settings

Interested In:

• job inquiries
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• reference requests
• getting back in touch