Peter Vo

Current

Junior Web Analyst at Fairfax Digital

Past

Online Marketing Assistant at Rent-A-Home.com.au
Technology VP at UNSW Economics Society (EcoSoc)
PPC Specialist at Clickfront

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Education

University of New South Wales

Recommended

1 person has recommended Peter

Connections

30 connections

Industry

Online Media

Websites

Peter Vo’s Summary

Peter Vo - Online Marketing Professional

I am currently a Junior Web Analyst at Fairfax Digital in Sydney, Australia. My role at Fairfax Digital involves the reporting and analysis of website data across online classifieds in the automotive, jobs, and real estate verticals.

Prior to joining Fairfax Digital, I worked in the travel industry and have a solid background in search engine optimisation (SEO) and pay per click management (PPC). I am also a Qualified Google Advertising Professional.

I have a keen interest in analysing website performance and online user behaviour, as well as digital marketing in general and can be found online at Twitter.com/petervo.

Peter Vo’s Specialties:

Search Engine Optimisation, Search Engine Marketing, Pay Per Click Management, Web Analytics

Peter Vo’s Experience

Junior Web Analyst

Fairfax Digital

(Public Company; FXJ; Online Media industry)

April 2009 — Present (8 months)

Responsible for the reporting and analysis of website data to Fairfax Digital websites. Currently working on Classifieds brands such as Domain.com.au, Drive.com.au, and MyCareer.com.au using commercial web analytics packages such as Omniture SiteCatalyst and Nielsen Site Census/Market Intelligence.
Online Marketing Assistant

Rent-A-Home.com.au

(Leisure, Travel & Tourism industry)

July 2007 — January 2009 (1 year 7 months)

Major responsibilities included implementing Rent-A-Home.com.au's search engine optimisation (SEO) and pay per click (PPC) management strategies, as well as the tracking and reporting of online expenditure, traffic statistics, and conversion data.
Technology VP

UNSW Economics Society (EcoSoc)

(Civic & Social Organization industry)

November 2007 — November 2008 (1 year 1 month)

Major responsibilities as an executive on the committee included being responsible for EcoSoc’s IT related affairs including the maintenance of EcoSoc website, email accounts, mailing list, as well as assisting in the online marketing of the society.

Notable achievements include successfully launching a Facebook Ads marketing campaign for the Reserve Bank of Australia's Economics Competition 2008. Marketing efforts contributed to EcoSoc taking out the 2008 Arc Constituent Club of the Year Award.
PPC Specialist

Clickfront

(Marketing and Advertising industry)

December 2007 — June 2008 (7 months)

Co-founded Clickfront in late 2007 in response to the growth in online advertising expenditure and the need for companies to outsource their search engine marketing campaigns and management.

Peter Vo’s Education

University of New South Wales

Bachelor of Commerce , Accounting & Information Systems , 2006 — 2009

Relevant courses undertaken:
- E-Business: Strategy and Process
- Customer Relationship Management (CRM)

Activities and Societies:

UNSW Economics Society - Technology Vice President (2008)