LinkedInPeter Sonnenreich

Peter Sonnenreich

President at Kikaku America International

Washington D.C. Metro Area
  1. Tufts University

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Tufts University

Tufts University

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Peter Sonnenreich works at Kikaku America International (Kikaku). Kikaku is a pharmaceutical consulting firm specializing in creating reports that deal with managed care, senior care, web site search engine visibility, and health strategy issues.

Kikaku produces reports that have been highly valued. The publications include:

- The Multiple Sclerosis Trend Report: Perspectives from Managed Care, Providers and Patients.

- 2010-2011 sanofi-aventis Senior Care Digest Interdisciplinary Report: A Survey of Long-Term Care Health Professionals

- Biologics Trend Report, Vol 1, Sponsored By UCB.

- Maruho Derma Report (Newsletter)

- The Boehringer Ingelheim Pharmacy Benefits Report

- The Boehringer Ingelheim Medicare Part D & Patient-Centered Medical Home Report

- ACAAI Practice Management Update

-sanofi-aventis Atrial Fibrillation Data Brief (6 regional reports)

-sanofi-aventis Oncology Trend Report (5 regional reports)

- Renew Advantage Aesthetic Dermatology and Plastic Surgery Loyalty Trend Report

In addition to preparing the highly successful survey reports Peter Sonnerneich also works with LaserLock Technologies, Inc., which provides advanced fraud prevention technologies to pharmaceutical companies, high-end retailers, electronics manufacturers, the gaming industry, and governments worldwide. The company is dedicated to protecting its clients, their products, and their customers from those who would attempt to subvert integrity by counterfeiting.

What makes us unique as compared to other companies that publish reports or enduring education materials is our expertise based on our many successful actual experiences in creating these trend reports. There is a certain type of experience that only a managed pharmaceutical consulting company like Kikaku has to create such successful trend reports. We have the contacts and experience in the managed care market to get the appropriate people to make a successful report for our pharmaceutical clients.

Specialties:The following outlines our Manage Markets Practice’s service offerings:

Market Assessment
Conduct quantitative and qualitative research with managed markets decision makers to:

Understand market environments
Inform strategy development
Use decision-support modeling and quantitative analysis to understand market
Strategy Development
Develop product or channel strategies for:
Commercial managed care
Long-term care
VA and Department of Defense



Kikaku America International
– Present (18 years 11 months)


A Survey of Oncology Trends(Link)

P&T Magazine
December 2011


More breast cancer patients are now being treated in hospital outpatient settings and at a higher cost rather than in physicians’ offices, according to the Oncology: Nationwide and
Region Cancer Care Report, 2011–2012 Edition

Prostate cancer patients and colorectal cancer patients were slightly more likely to be seen in physicians’ offices. Average charges for treatment in the hospital outpatient
setting were significantly higher than average for treatment in a physician’s office for breast cancer. prostate cancer, and colorectal cancer. This was true for both the fivemost
frequently dispensed treatments and for all regimens.

The 40-page report (2011–2012 Edition) explores current practices in oncology from various perspectives using patient
claims data on breast, colorectal, and prostate cancer treatments; findings from a survey of 165 oncology practices; and survey results from 123 managed care plans.


MEETING HIGHLIGHTS: American Academy of Dermatology(Link)

P & T Magazine
May 2011

The American Academy of Dermatology held its 69th annual meeting from February 4 to 8, 2011, in New Orleans, drawing more than 16,500 people from over 90 countries. The meeting included nearly 400 scientific sessions in which
more than 1,400 speakers presented the latest research and clinical information regarding the diagnosis and medical, surgical, and cosmetic treatment of skin, hair, and nail conditions. Summaries from a handful of these presentations
are presented in this article.

MEETING HIGHLIGHTS: American Academy of Dermatology(Link)

P & T Magazine
June 2012

The 70th annual meeting of the American Academy of Dermatology, held from March 16 to 20, 2012, in San Diego, California., drew a record attendance of more than 19,300 clinicians and investigators from around the world. The gathering included approximately 850 experts who presented scientific sessions on recent research in the medical, surgical, and cosmetic treatment of the skin, hair, and nails. Some key presentations are summarized in this article.

DERMATOLOGY UPDATE: Advances in Psoriasis Treatment. Experts Comment on Recent Developments(Link)

P&T Magazine
December 2013

Part 1 covers promising biologics that aim to promote safety and efficacy in treating psoriatic lesions. Part 2 addresses the problem of nonadherence to psoriasis treatment.

Innovation abounds at OIS: Regulatory and investment climate fosters drug, device opportunities(Link)

Ophthalmology Times
March 2013

This article addresses some of the presentations that took place at the 2012 Ophthalmology Innovation Summit (OIS) in Chicago, IL. The OIS meeting unites a diverse group of key players in the ophthalmic field and helps fosters innovation, facilitates business transactions, and addresses key issues impacting ophthalmology.


Connecting to consumers with OTC packaging: Bayer and Aleve serve as examples that satisfy consumers. Packaging needs to appeal to the 4 Es.(Link)

Healthcare Packaging Magazine
August 2013

Packaging for over-the-counter (OTC) medications is no longer merely a carrier of the product. It is an integral part of the product and a way of connecting with the consumer, says Guido Schmitz, Head of Packaging and Technology Innovation at Bayer Healthcare.

Schmitz discussed his comprehensive approach to OTC product packaging in a presentation at Pharma Packaging and Labeling USA 2013 in Philadelphia.



Renew Advantage Aesthetic Dermatology and Plastic Surgery Loyalty Trend Report(Link)

– Present

Building Practice Loyalty

The Renew Advantage Aesthetic Dermatology and Plastic Surgery Loyalty Trend Report examines challenges that dermatologists and plastic surgeons face in their practices and offers solutions. The Report combines survey research with expert commentary. Survey findings, based on responses of 137 plastic surgeons, dermatologists and related professionals, reveal that most respondents want to increase the practice’s cosmetic business but many lack a clear strategy.

Other key findings include:

· More than half of responding practices never survey their patients

· Only about a third of respondents incentivize staff to promote products/services

· Three-quarters of respondents don’t know what it costs to land a new patient

· In one-quarter of practices, physicians order supplies

· Most respondents are unaware of the benefits of buying through a group purchasing organization

Learn more about Renew Advantage’s comprehensive approach to grow your cosmetics business.

The Report also includes two practice management articles: “The Psychology of Patient Loyalty Programs,” and “Practice Marketing: The Art of the Soft Sell.”

For your free copy of the complete Report, go to::

Thank you.

Team members:

Two New Reports on the Pharmacy Benefit(Link)

– Present

Two New Reports on The Pharmacy Benefit

Comprehensive Report Examines the Pharmacy Benefit From Three Key Perspectives

The 2010-2011 edition of The Boehringer Ingelheim Pharmacy Benefits Report reveals the experiences and expectations of employers, health plans, and pharmacy benefit managers/specialty pharmacy providers in designing and managing the pharmacy benefit. Research findings are analyzed and interpreted by industry experts. You can use the national data detailed in the report to benchmark your organization's policies and outcomes.

Among the report findings:

Medical costs are outpacing pharmacy costs
Diabetes and cancer are top cost concerns
Employers see clear link between employee health and productivity
Health plans are already using evidence-based research findings to alter formularies
Medication adherence is seen as key to improving health outcomes.
For your free copy of the complete report, go to:

Companion Report Focuses on Medicare Part D and the Medical Home

The 2010-2011 edition of The Boehringer Ingelheim Medicare Part D & Patient-Centered Medical Home Report examines the experiences and opinions of health plans in marketing to Medicare Part D beneficiaries and the extent to which health plans are embracing the medical home concept. Survey findings are analyzed by industry experts and supported by other research.
Among the report findings:

Part D plans are aggressively marketing to younger and healthier patient populations.
The top 5 therapeutic categories in drug spend are: diabetes, hyperlipidemia, hypertension, cancer, and depression.
Nearly one-third of Part D plan members reached the donut hole coverage gap in 2009.
Part D plans agree that widespread adoption of health information technology will improve patient outcomes.
Almost two-thirds of Part D plans support the medical home concept.
For your free copy go to:

Team members:

Nationwide and Regional Cancer Care Report, 2011-2012 Edition, sponsored by sanofi-aventis(Link)

– Present

Were you aware that breast cancer care has shifted to a more costly hospital outpatient setting, or that the type of insurance patients have can impact their access to care?

These are just two of the insights you’ll find in the Oncology Nationwide and Region Cancer Care Report, 2011-2012 Edition, supported by sanofi-aventis. This comprehensive 40-page report ( examines current practices in the field of oncology from a variety of perspectives. Combining patient claims data on breast, colorectal, and prostate cancer treatments, findings from a survey of 165 oncology practices, and results from a survey of 123 managed care plans, it provides a depth of analysis that no other single source can offer. You’ll find the added understanding of this complex disease state and reimbursement landscape enables you to do your job more effectively than ever.

Five different regional versions of the report are available covering the Northeast, Central, Southeast, Southwest, and West regions of the United States that highlight geographic variations in oncologist and managed care practices, and in patient claims data for breast, colorectal, and prostate cancer treatments. The regional reports include comparisons with national datasets.

Order the full report at

Thank you.

Team members:


  • Pharmaceutical Industry
  • Managed Care
  • Medicare Part D
  • Pharmacy Benefit...
  • Senior care issues
  • Pharmaceutical business...
  • Pharmaceutical marketing
  • Search engine...
  • Licensing
  • Customer Service
  • SEO
  • Trend Analysis
  • Healthcare Consulting
  • Pharmacy
  • Hospital Sales
  • Market Access
  • Marketing Strategy
  • Managed Markets
  • Health Economics
  • Healthcare Information...
  • Medical Writing
  • Advisory Boards
  • Vaccines
  • Competitive Analysis
  • See 9+  See less


Tufts University

Clark University

Honors & Awards

Won several awards from the Society of Technical Communications over the years
Won the Golden Triangle Award from the American Academy of Dermatology for our Galderma Quality Report for Dermatology & Managed Care in July 2006 and 2008. Our Maruho Derma Report (newsletter) has won the Gold Triangle from the American Academy of Dermatology in 2010 as well.

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