
Vice President Marketing
Greater Detroit Area

Vice President Marketing
Greater Detroit Area
Hands-on experience in international and domestic niche and general marketing/advertising, media partnering, buying, marketing strategy, & outsourcing. Expertise in several industries.
Professional Experience
Blue Sky 365 (Advertising and Digital Marketing), Ann Arbor, MI 2001 - Current
Vice President Marketing /Advertising
Consult with media partners and corporate clients nationally, and manage their media strategy solutions with emphasis on niche cultural media partnering and planning, non niche marketing strategy for digital/print advertising, and data analysis and campaign management.
Pyramid Consulting Services, Inc., NJ 1997 - 2000
Vice President, International Marketing
Recruited by CEO of 300-million IT consulting company to market, brand, improve and expand the company’s international sourcing and recruitment business practice globally and into niche international markets.
Analyzed and oversaw marketing of company's international operations and staff of over 200 new and existing employees
Increased annual revenue growth by 25 percent in a mature market
Law Offices of Nallaseth & Nagananda, New York, NY [BPO] 1991 - 1997
Marketing Director
Recruited by Managing Partner/CEO to spearhead the international Wall Street law firm’s marketing/PR program and successfully increased annual profits through marketing & branding
Managed a niche and general marketing & media strategy that resulted in 15 percent annual revenue growth in a mature market
Education
Thomas Cooley School of Law - one year post graduate legal studies
New York University, - MA
Harvard University – Graduate studies toward Master of Arts. Elected Vice President to International Collegium
New York University – BFA
PR Campaign - guest speaker American Museum of Natural History, NYC
PR Campaign - Published article on India for Air India
PR/ Marketing - Produced a multimedia video for Gov India
Member of a Charter School Marketing committee
Member of a2b3, technology group
Member of LA2M, marketing, PR, advertising group
Founder, Tisch NYU Alumni Group
Founder, Resource for Social Media Blog
Member of the Rudolph Steiner School Outreach & Development Committees
Writer Blogcritics/Technorati
(Marketing and Advertising industry)
September 2001 — Present (7 years 11 months)
(Privately Held; 201-500 employees; Information Technology and Services industry)
April 1997 — September 2000 (3 years 6 months)
(Marketing and Advertising industry)
1991 — 1997 (6 years)
BFA, MA [Harvard University & NYU], Post Graduate Studies in Law at Thomas Cooley School of Law , Communications/Business/Law
BFA/MA , Cmmunicaitons/Business/Law
Graduate studies toward MA , Government
Digital Marketing and Advertising 2.0 Blogs covering, television, radio, internet, new media, interactive advertising and influential discussion. New business ideas and trends. Sports, team and individual types, music (playing and listening), chess and international travel.
Marketing/Public Relations Activities
Guest speaker over a two year period on South East Asian Culture for the American Museum of Natural History in NYC
Published a promotional magazine article on India to promote tourism to Southeast Asia for Air India
• Produced a multimedia video on India to promote tourism to Southeast Asia for Air India
Member of a Charter School Marketing Committee, Ann Arbor, Michigan
Member of a2b3, a group of professionals from the technology, marketing, political, and research fields
Member of LA2M, a group of professionals from the marketing, PR, advertising, digital, and web design fields
Founder, Tisch NYU Alumni Entrepreneurial Enabler Group
Founder of Resource for Social Media Blog
Member of the Rudolph Steiner High School Outreach Committee, Ann Arbor, MI
Peter’s professional advancement has always been inseparable from his educational aspirations, which develop hand-in-hand with a thirst for knowledge, consulting, mentoring, and applying his skills in real world situations, internationally and domestically, He makes the strongest candidate in business because of his willingness to learn, and stay on top of his field through ongoing research and creativity.
Michael Benchetrit, Esq
Partner
Peter has been associated with me for several years in Marketing and Business Development for my law office in New York and Bombay, India. Peter is an excellent communicator and an individual who has the ability to motivate others. His strengths lie in his ability to direct others, coordinate activities and manage all aspects of a business venture. What is even more laudable is his high level of integrity.
Cyrus Nallaseth, Esq.
CEO