Peter Robert Casey

Current

• Principal, VP of Sports Social Media Strategy Development at SmashLife Agency
• Sports Social Media Blogger at The Huffington Post
• Sports Social Media Blogger at PeterRobertCasey.com

2 more...

Past

• Sports Social Media Director at EBC Sports
• Assistant Basketball Coach, Boy’s Varsity Basketball at S.S. Seward Institute
• Basketball Coach / Sports Counselor at Future Stars Basketball Camp

1 more...

Education

• Columbia University in the City of New York
• State University of New York College at Oneonta

Recommended

11 people have recommended Peter Robert

Connections

500+ connections

Industry

Sports

Peter Robert Casey’s Summary

Peter@PeterRobertCasey.com

SPORTS SOCIAL MEDIA CONSULTANT & BLOGGER
Peter Robert Casey is the first-ever media credentialed micro-blogger in college or professional sports. Labeled a "pioneer" for altering the composition of St. John's press row, Peter's story of social media success was featured in the New York Times, and on the pages of ESPN Sports, Sports Illustrated, Mashable, and AOL Sports.

Building a successful online sports brand goes well beyond 140 character text-based messages; recognizing this limitation, Peter has leveraged the use of various social media tools, including his popular blog, and other well known sports media - namely ESPN The Magazine, SLAMonline, and Bounce Magazine - to share his knowledge of all things basketball-related, and the effective use of social media as a sports marketing and communications tool.

He has advised the online marketing strategies for Jay Williams, Blue Ribbon Sports Media Group, MyHoopsLink.com, NetScouts Basketball, and New Heights Sports, Inc., and is an active member of the Metropolitan and United States Basketball Writing Associations, and the American Marketing Association.

A student of the game, and of all things pertaining to sports marketing, communications, and new media, Peter's knowledge and skill set are complemented by a Master's Degree in Social-Organizational Psychology from Columbia University, and a Bachelor's in Business Economics (Magna Cum Laude) from SUNY College at Oneonta.

He currently manages the marketing and communication efforts for the Student Medical Insurance Plans at Columbia University's Teachers College. You can reach Peter via email at Peter@PeterRobertCasey.com or on Twitter @Peter_R_Casey.

Peter Robert Casey’s Specialties:

• Sports Social Media Optimization
• Sports Social Media Marketing
• Sports Content Marketing
• Sports Relationship Marketing
• Sports Viral Marketing
• Sports Blogging
• Sports Micro-blogging
• Building Buzz
• Managing Online Sports Communities
• Driving Engagement & Website Traffic
• Sports & Athlete Branding
• Sports Social Media Consulting
• Sports Social Media Strategy
• Relationship Management
• Activating Online Media Programs
• Social Networking
• Micro-blogging

Peter Robert Casey’s Education

• Columbia University in the City of New York

  MA, Organizational Psychology 2006 — 2008

  Activities and Societies:

  Sports (Intramural), Program Ambassador, Volunteer for Prospective Student Open House Events,

• State University of New York College at Oneonta

  BS , Business Economics , 2002 — 2004

  GPA: 3.77, minored in Finance

  Activities and Societies:

  Sports Marketing & Finance Clubs

Additional Information

Peter Robert Casey’s Groups:

Sports Marketing 2.0, Sports Industry Network, United States Basketball Writer's Association, American Marketing Association, Young Sports Professionals Network

•    Inbound Marketers - For Marketing Professionals
•    Sports Marketing and PR Pros
•    Sports Marketing
•    ThoseinMedia
•    Sports Marketing 2.0
•    Professional Athlete Network™
•    Innovative Marketing, PR, Sales, Word-of-Mouth & Buzz Innovators
•    Columbia University Alumni Network
•    Public Relations Professionals
•    Marketing Communication
•    Young Sports Professionals Network
•    Sports Business
•    Brand 3.0
•    Social Media Today
•    Social Media Marketing
•    Network of PR Professionals
•    Sports Industry Network™
•    Public Relations and Communications Professionals
•    Olympic Sports Marketing Network - Vancouver 2010
•    Athlete Network
•    Social Media Marketing Group
•    Team & Event Marketers™ :: For promoters of the live experience.
•    brandhackers
•    SUNY College at Oneonta Alumni Association
•    Athletic Networking
•    Public Relations (PR)
•    Branding Professionals
•    Ivy League Alumni
•    Sportel™ - Sports and Media Professionals Network
•    Future Social Media
•    Social Media, Social TV, Monitoring, Mobile Social Networks, Marketing, Web 2.0, Enterprise 2.0, PR
•    Career Athletes-NCAA/NAIA Alumni
•    Social Media Marketing Mavens
•    Sports Business Professionals - NYC
•    Sports Marketing Executives Network
•    New York Sports
•    Sports Marketers
•    IVY GROUPS - The Professional Network for Ivy League Alumni
•    IVY GROUPS: Sports & Entertainment

Peter Robert Casey’s Honors:

• First media credentialed sports micro-blogger in college basketball history
• President's Grant for Diversity & Community Initiatives
• Magna Cum Laude
• Business Division Honors
• Dean's List All Semesters
• Runner up for Outstanding Senior in Business Economics
• Omicron Delta Kappa National Leadership Honor Society
• Financial Management Association International Honor Society
• Who's Who Among American College & University Students
• 42nd Infantry Rainbow Division Memorial Scholarship