Pete Read

Current

Director at Fusion Consulting, Singapore/ Hong Kong/ Shanghai

Education

University of London

Recommended

3 people have recommended Pete

Connections

500+ connections

Industry

Management Consulting

Websites

Pete Read’s Summary

pete@fusionc.com

Market intelligence, competitive intelligence and strategy consultant and business manager since 1992, specialising in China and the Asia-Pacific region, while based in Hong Kong, Singapore and the UK. Market research company board director for three years; business consulting company board director from 2002 to 2008. Experience includes market/competitive intelligence, business research and growth strategies for many sector-leading companies including American Express, Bertelsmann, China Mobile, DHL, Dow Corning, Financial Times, Intel, Reed-Elsevier, Siemens and Walt Disney. Created several strategic analysis frameworks for business expansion which have been featured in the Competitive Intelligence publication of the Society of Competitive Intelligence Professionals. Written many articles on Asian markets and business, published in SCMP, Asia Inc. and Marketing magazine, among others.

Pete Read’s Specialties:

Business expansion strategy, competitive strategy, market entry strategy, partner evaluation and selection, market sizing and forecasting, competitive intelligence, procurement intelligence, supply chain analysis, procurement intelligence, market profiles, customer intelligence, business research, market research, industry news updates, market monitoring, strategy consulting.

Industries: Focusing on Media, Technology, Industrial; exposure to many other sectors.

Pete Read’s Experience

Director

Fusion Consulting, Singapore/ Hong Kong/ Shanghai

(Privately Held; 11-50 employees; Management Consulting industry)

June 2002 — Present (7 years 2 months)

Market analysis and strategy consulting, business research project management, client servicing, business development, company and P&L management, partner relationship management, competitive intelligence, board director responsibilities.

Additional Information

Pete Read’s Websites:

Pete Read’s Groups:

Strategic Market Intelligence Forum (SMIF), Society of Competitive Intelligence Professionals (SCIP), Singapore Institute of International Affairs (SIIA), Royal Geographical Society (RGS), International Okinawan Goju-Ryu Karate-do Federation (IOGKF).