
Owner, RE:DIRECT LLC and Marketing and Advertising Consultant
Greater New York City Area

Owner, RE:DIRECT LLC and Marketing and Advertising Consultant
Greater New York City Area
I provide online and offline marketers with the creative assets they need to build audiences, acquire and retain subscribers as well as up- and cross-sell customers in a wide variety of media.
+ Creative Direction & Copywriting
+ Direct Response Tactics
+ Circulation and Audience Development
+ Publishing Promotion
+ Branding, Taglines, Collateral, Web, Direct Mail
+ Acquisition, Retention/Renewals, Billing, eBills, eRenewals
+ Email, Banners, Popups, Wraps, Inserts
(Marketing and Advertising industry)
August 2004 — Present (5 years 5 months)
Provide leading publishers such as Time Inc., Hearst, Conde Nast, Wenner Media, BusinessWeek, Newsweek, Smithsonian and others with creative solutions that build audiences, drive transactions and promote brands.
(Online Media industry)
January 2000 — August 2000 (8 months)
Wrote online and offline promotions and collateral copy to support internal marketing and product teams. GovWorks.com was a VC-backed e-government portal play.
(Public Company; 10,001 or more employees; TWX; Publishing industry)
January 1994 — January 2000 (6 years 1 month)
Developed direct mail and other promotions for Time Inc.'s stable of mass market magazines including PEOPLE, SI, TIME and many others.
1984 — 1988
1978 — 1984