Managing Editor, AOL.com
Managing Editor, AOL.com at AOL
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Managing Editor, AOL.com
I'm a digital media specialist with a passion for visual storytelling and social media producing. I have advanced skills in High Definition news gathering, editing (Avid and Final Cut Pro) and online distribution.
My interest and drive in digital media and journalism has landed me full-time jobs in New York -- first at the ABC News network where I managed and produced content for the digital & broadcast platforms for World News Now, America This Morning and TechBytes.
Most recently I moved into a new position at AOL's headquarters as a managing editor of digital content for AOL.com and its loyal users.
I've held major market internships back home in Southern California at the #1 rated TV stations KABC and KCET (formerly of PBS). I've also created a company called "rePeteProductions" which has produced high-end video segments.
Passionate, innovative, competitive and tireless are some of the words that describe my work ethic.
Graduated cum laude. Student leader throughout all 4 years at Cal State Fullerton and held a journalism fellowship each summer. Inspired other students to become involved in their education and seek leadership positions.
I helped bring national recognition to the College of Communications by winning the 2008 FOX News Channel "College Challenge." My group earned a $10,000 grant for the Department of Communications plus a national TV appearance on "FOX & Friends."
Activities and Societies: Communications InterClub Council (two-term president); Associated Students Incorporated (student government); Titan Communications TV Producer & Reporter; field producer & reporter for the Cal State Fullerton & KCET partnership.
I'm a digital content manager and homepage editor for AOL.com -- covering breaking news, business, politics, entertainment, lifestyle, tech and more.
Leverage the AOL owned & operated brands (Huffington Post, TechCrunch, Engadget, etc) to create a pixel-perfect user experience.
My entrepreneurial endeavor into digital media production specializing in HD news coverage and special event videos (including corporate videos and weddings). Owned and operated by Peter Martinez -- online at http://www.rePetePro.com and http://youtube.rePetePro.com.
•Created social media platforms for World News Now on Facebook, Twitter, YouTube, Instagram.
•Manages & moderates the World News Now facebook page (260,000+ fans).
•Edits HD video & uploads to the official ABC News YouTube channel.
•Writes SEO-friendly headlines & video captions that include trending keywords & search phrases.
•Prepares original content (HD video segments) to be published on ABCNews.com on a daily basis.
•Familiar with Disney's proprietary content management system.
•Uses the @abcWNN twitter account for cross-promotion between the WNN facebook page & network TV broadcast.
•Interacts with fans, answers viewer questions & monitors the WNN email inbox.
•Collects & clears user generated content to produce segments for on-air broadcasts.
•Field producer & talented HD cameraman for original content.
•Avid non-linear editor for network broadcast segments.
•Coordinates with broadcast producers for the A-block.
•Produces A-block news segments for World News Now & NewsOne affiliate service.
•Uses an efficient digital work-flow with ABC News software such as Pathfire & MARS (digital archive).
•On-air reporter for special announcements on social media milestones for World News Now.
•Two live on-air TV appearances: the SKINNY & reporter for WNN's facebook fan page success.
•Created the "World News Now" facebook fan page.
•Produced the SKINNY -- a celebrity news & entertainment segment.
•Selected AP images & video elements for the SKINNY.
•Non-linear editor in an Avid / Interplay work-flow.
•Co-produced off-beat news segment (Morning Papers).
•Proficient in iNews newsroom software.
•Kept news production running efficiently.
•Compiled & posted national political stories for The Note's Must-Reads.
•Live shot producer for weekend news; coordinated with the assignment desk, control room & satellite truck operator.
•Worked well under pressure and tight broadcast deadlines.
•Part of the NABET-CWA union.
I was a two-term chair for the Communications InterClub Council for the College of Communications at Cal State Fullerton. We managed funds that allocated financial support for students to host and attend communications-related events.
•Three-month rotation between ABCNews.com, ABC News NOW & the "World News" webcast.
•In-depth training on Avid software (iNews, Newscutter) & Content Editor workflow.
•Published a business article for ABCNews.com “Pain at the Pump” section & edited AP wire stories.
•Wrote on-air scripts & questions for ABC News NOW.
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