Internet Marketer
Miami/Fort Lauderdale Area
- Current
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- Director of Search at Blinc, Clinicians Choice, & Buyerverse
- Past
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- Search Engine Marketing (SEM) at W.P. Associates a.k.a. WebPower / iFriends.net
- Director of Internet Marketing (Consultant) at Netspace
- Internet Marketing Consultant at Grafx Consulting, LLC
- VP of Tech Exchange Online @ EDC at Enterprise Development Corporation
- Intern Producer at Channel Earth
- Education
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- American Intercontinental University
- Florida Atlantic University
- Rollins College
- Gunnery
- Recommended
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8 people have recommended Peter - Connections
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168
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- Industry
- Internet
- Websites
Peter Leshaw’s Summary
Extensive experience in increasing an organizations exposure to the most relevant internet market. Experience in increasing return on investment, by increasing overall traffic to web sites. Have managed over $500k per month in online marketing campaigns.
My goal is to make at least $1 for every hit that I get to the web sites that I am marketing. LOL
Peter Leshaw’s Specialties:
Understanding of the effects that Search Engine Optimization (SEM), Social Media Marketing, Search Engine Marketing, and other Internet Marketing medians has on ROI & increasing a client's business.
I utilize these sites in my day:
Digg, Delicious, Twitter, LinkedIn, MySpace, Facebook, MIxx, Sphinn, Webmasters World, Blogspot, Google, Yahoo, MSN, Ask, Text-Link-Ads, Adwords, Google Analytics, Blogger, Blogspot, RSS Feeds, Feed Readers, and many other Social Networking web sites.
Peter Leshaw’s Experience
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Director of Search
Blinc, Clinicians Choice, & Buyerverse
(Privately Held; Cosmetics industry)
October 2008 — Present (10 months)
The Director of Search is responsible for acquiring new customers at the lowest possible per customer cost, increasing searchability of Blinc's website, building social networks, all towards the ongoing objective of increasing online revenues and publicity for Blinc and its products.
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Search Engine Marketing (SEM)
W.P. Associates a.k.a. WebPower / iFriends.net
(Internet industry)
December 2007 — September 2008 (10 months)
In-house Search Marketing guru for the employer's Web sites & Affiliate Network. (Unique Visits exceeds 2.5 MM per / mo. to all sites.) Manage Internet marketing advertising campaigns; Pay Per Click PPC, Paid Inclusion, Search Engine Optimization SEO, Affiliate Marketing, Social Network Marketing. Analyze / Report the daily & mnthly performance metrics of Internet marketing campaigns. Reported on costs & conversions & calculated Cost Per Acquisition CPA of each Internet marketing campaigns. Analyze / Report & recommend ways to improve the Return On Investment ROI of current marketing efforts. Leveraged sources of in-bound links, traffic, & customers via online channels such as Social Media Marketing, & Social Networking. Assist w/ the design of creative marketing material & web promotional tools for the company's Affiliate Network. Competitor Intelligence & reporting on a wkly & sometimes daily basis. Keyword discovery, domain name research, development & recommend domain purchases.
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Director of Internet Marketing (Consultant)
Netspace
(Privately Held; 51-200 employees; Internet industry)
August 2007 — November 2007 (4 months)
Managed all Internet Marketing strategies for all prospects and clients. Pay Per Click PPC setup and management, Search Engine Optimization SEO setup, Web site Development and Creative blue-printing. Landing Page Design. Assist the Sales Department in prospect analysis, proposal creation, and closing sales. Assisted the Project Manager in work flow and over flow. Handled all other aspects of product and service delivery to numerous simultaneous clients.
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Internet Marketing Consultant
Grafx Consulting, LLC
(Internet industry)
July 2001 — July 2007 (6 years 1 month)
Search Engine Optimization strategies for better client Web site rankings. Setup and management of PPC advertising campaigns. Extensive ROI analysis of each internet marketing campaigin. ROI and Conversion Analysis for client Web sites. Work alongside sales team to assist in closing sales. Train employees on the "Best Practices" approach to search engine marketing. Attend conferences and conventions related to Internet Marketing.
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VP of Tech Exchange Online @ EDC
Enterprise Development Corporation
(Privately Held; 1-10 employees; Management Consulting industry)
March 1998 — 2001 (3 years)
Managed and Directed all aspects of online Web site development, Search Engine Marketing, Project Management, and Technology Business Analysis. Worked to help highly relevant small-business technology organizations and start-ups find strategic corporate alliances, parters, or sponsorship for the benefit of taking our clients "business" to the next level.
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Intern Producer
Channel Earth
(Online Media industry)
1998 — 2001 (3 years)
Peter Leshaw’s Education
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American Intercontinental University
Masters , Information Technology , 1999 — 2000
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Florida Atlantic University
Bachelor , Political Scients , 1995 — 1998
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Rollins College
environmental studies, political science 1993 — 1994
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Gunnery
1989 — 1993
Additional Information
Peter Leshaw’s Websites:
Peter Leshaw’s Interests:
snowboarding, boating, technology, internet marketing, golf, fishing, the beach, family, search engines, iphone, internet marketing, florida
