Peter Korchnak

Current

Member at large at Portland Small Business Advisory Council
Contributor at Connect! Marketing in the social media era
Sustainable marketer, blogger, and speaker at Semiosis Communications

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Past

Director of Development and Communications at Domestic Violence Resource Center
Interim Executive Director at Domestic Violence Resource Center
Administrative Specialist at Washington County Department of Community Corrections

Public Relations Intern at Volkswagen Slovakia

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1 more...

Education

Universiteit Leiden
Central European University
University of Economics

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Recommended

6 people have recommended Peter

Connections

356 connections

Industry

Marketing and Advertising

Websites

Peter Korchnak’s Summary

I'm a sustainable marketer, blogger, and speaker.

My company, Semiosis Communications, is a sustainable marketing consultancy helping socially responsible organizations optimize their triple-bottom line.

On my Sustainable Marketing Blog, I explore the intersection of marketing, sustainability, community, and social media.

Peter Korchnak’s Specialties:

- Bite-sized consulting
- Marketing strategy and plans
- Experiential branding, including visual identity, collateral, web/social media, and customer service
- Content marketing and storytelling across various platforms
- Public and community relations, including earned publicity and events
- Internet, email, and social media marketing
- Cause-related marketing and community involvement
- Internal branding and employee relations
- Trainings, workshops, seminars, speaking engagements

Peter Korchnak’s Experience

Member at large

Portland Small Business Advisory Council

(Government Agency; Government Administration industry)

February 2009 — Present (6 months)
Contributor

Connect! Marketing in the social media era

(Marketing and Advertising industry)

November 2008 — Present (9 months)

100 authors + 400 words each = 1 book by The Project 100, edited by Jeff Caswell. Available on Blurb.com in early 2009. All proceeds donated to Komen for the Cure.
Sustainable marketer, blogger, and speaker

Semiosis Communications

(Public Relations and Communications industry)

January 2008 — Present (1 year 7 months)

Semiosis Communications helps socially responsible organizations differentiate themselves, cultivate their brand communities, and optimize their triple bottom line.

Be it brand development, public relations campaigns, cause-related marketing, Internet strategies, or workshops, our services equip our customers to drive their existing resources toward nurturing partnerships, building alliances, and fostering connections with their stakeholders.

Semiosis Communications: "Differences that make a difference."
Director of Development and Communications

Domestic Violence Resource Center

(Civic & Social Organization industry)

November 2006 — August 2008 (1 year 10 months)
Interim Executive Director

Domestic Violence Resource Center

(Non-Profit; 11-50 employees; Civic & Social Organization industry)

February 2006 — October 2006 (9 months)
Administrative Specialist

Washington County Department of Community Corrections

(Government Agency; 51-200 employees; Law Enforcement industry)

August 2004 — December 2005 (1 year 5 months)
Public Relations Intern

Volkswagen Slovakia

(Public Company; 5001-10,000 employees; Automotive industry)

June 1998 — June 2000 (2 years 1 month)

Peter Korchnak’s Education

Universiteit Leiden

MA , Political Science , 2002 — 2003
Central European University

MA , International Relations and European Studies , 2000 — 2001
University of Economics

BA , Marketing and Commerce , 1995 — 2000

Additional Information

Peter Korchnak’s Websites:

Peter Korchnak’s Interests:

"Even if I knew that tomorrow the world would go to pieces, I would still plant my apple tree." -- Martin Luther King, Jr.

Peter Korchnak’s Groups:

- Bridges - A Green Business Network
- Socially Responsible Business Group
- Sustainable Business Network of Portland
- Willamette Valley Development Officers
- Beaverton Area Chamber of Commerce