Greater New York City Area
- Current
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- Premium Market Sales Representative - peter_kohan@cobyusa.com at Coby Electronics
- Owner & President at Kohan Music Group, LLC (Sole Proprietorship)
- Past
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- Sales Director at Sony BMG Custom Marketing Group
- Director of Premium Sales & New Media at Universal Music Special Markets
- Director of Marketing at Billboard Talent Net
- Contract Marketing Consultant at Verve Music Group
- Administrative Coordinator at Jazz at Lincoln Center
- Education
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- Binghamton University - School of Management
- Washington University in St. Louis
- Recommended
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2 people have recommended Peter - Connections
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145
connections
- Industry
- Music
- Websites
Peter Kohan’s Summary
Experienced sales and marketing professional dedicated to providing clients with customized, targeted music solutions.
With eight years of experience working in the special markets arena for both Sony BMG Music Entertainment and Universal Music Group I know the power music offers to brands. Contact me today to learn how I can help your brand maximize the use of music in its marketing and promotional efforts.
Peter Kohan’s Specialties:
Extensive knowledge of music repertoire/catalog
Deal Negotiation
Project Management
Client Service
Peter Kohan’s Experience
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Premium Market Sales Representative - peter_kohan@cobyusa.com
Coby Electronics
(Music industry)
September 2008 — Present (1 month)
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Owner & President
Kohan Music Group, LLC (Sole Proprietorship)
(Sole Proprietorship; Myself Only; Entertainment industry)
December 2006 — Present (1 year 10 months)
With eight years of experience working in the special markets arena for both Sony BMG music Entertainment and Universal Music Group I know the power music offers to brands. Contact Kohan Music Group today to learn how we can help your brand maximize the use of music in its marketing and promotional efforts.
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Sales Director
Sony BMG Custom Marketing Group
(Public Company; 10,001 or more employees; Entertainment industry)
February 2005 — November 2006 (1 year 10 months)
Developed new business opportunities with corporate clients for both custom projects & commercial products;
Managed a significant account base, including directing and overseeing all custom projects for such clients as: Tween Brands, Jostens, 7-Eleven, Macy's North, Lions Gate Entertainment, Ford Motor Company, Hard Rock Café, Pier 1 Imports, Lord & Taylor, Cruzan Rum, H&R Block, Jim Beam Brands, Dr. Pepper, & Clear Channel;
Building strong working relationships with all Sony BMG record labels, including Marketing, Sales, Business Affairs, Production, Operations, and A&R departments, and with Sony BMG artist representatives;
Delivering presentations to key agencies and companies to tout the company’s services;
Consulting with clients regarding repertoire direction for custom CD projects;
Contributing to the development of the company’s 2006 marketing campaign; and
Suggesting major commercial titles for non-traditional retail accounts. -
Director of Premium Sales & New Media
Universal Music Special Markets
(Public Company; 10,001 or more employees; Entertainment industry)
August 1999 — February 2005 (5 years 7 months)
• Provided custom music services for corporate clients.
• Oversaw over $18 million in custom music sales for clients including Victoria’s Secret, Starbucks Coffee Company (Hear Music division), Dr. Pepper/Seven Up, Inc., Kellogg Co., Unilever, The Procter & Gamble Company, Jostens, IBM, GlaxoSmithKline, Pfizer, Miller Brewing Company, Barton Brands, Hampton Inns, and the U.S. Army.
• Managed all “gift market” accounts, including: Somerset Entertainment, Green Hill Music, Howard Music Group, Sugo Music, and North Star Music.
• Partnered with all UMG labels to attain exposure & revenue opportunities for artists through Special Markets projects.
• Developed project price quotes & package repertoires; aided in music licensing.
• Directed projects, working closely with the company’s Licensing, Production, Contract Administration, Client Services, & Credit Depts. to consistently ensure client satisfaction.
• Assisted in the creation of Special Markets marketing materials. -
Director of Marketing
Billboard Talent Net
(Public Company; 1-10 employees; Internet industry)
October 1998 — July 1999 (10 months)
• Oversaw the allocation of a $500,000 marketing budget, including negotiating and authorizing all online and offline media buys and promotions.
• Wrote copy and supervised the design and production of all online and offline advertising, e-mail marketing, and direct mail pieces.
• Served as corporate spokesperson for conference panels, articles, and press releases.
• Directed worldwide conference planning and execution at industry trade shows. -
Contract Marketing Consultant
Verve Music Group
(Public Company; 10,001 or more employees; Entertainment industry)
February 1997 — October 1998 (1 year 9 months)
• Wrote copy, supervised design and production staffs, and edited layouts for sales solicitation materials, national marketing plans, local advertising, promotional CD samplers, cassette samplers, and point-of-purchase materials for over 75 new releases.
• Prepared the FY 1997 budget review and pro forma 1998 budget ($3 million U.S. marketing budget).
• Calculated and adjusted individual and departmental budgets to reflect actual spending. -
Administrative Coordinator
Jazz at Lincoln Center
(Non-Profit; 1-10 employees; Performing Arts industry)
1995 — 1996 (1 year)
• Developed and managed annual season brochure projects for J@LC’s subscription campaign and Jazz From Lincoln Center NPR radio program.
• Wrote and edited Proposal for Constituency project for the Lincoln Center for the Performing Arts’ Board of Directors; facilitated the establishment of J@LC as the newest constituent company at Lincoln Center.
• Prepared budget and cash flow projections pertaining to a $3.5 million annual budget.
• Curated programming for concerts, tours, and Jazz From Lincoln Center in conjunction with Artistic Director Wynton Marsalis and Executive Producer & Director Rob Gibson.
Additional Information
Peter Kohan’s Websites:
Peter Kohan’s Honors:
2002 EMMA Award for Best Recorded Music Promotion of the Year; awarded by PROMO Magazine
Peter Kohan’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- expertise requests
- business deals
- getting back in touch
