
Senior communications, public relations, and digital/social media professional
Greater New York City Area

Senior communications, public relations, and digital/social media professional
Greater New York City Area
Peter is founder and principal of Flatiron Communications LLC, a public relations, media consulting and digital strategy firm in New York. He has served as EVP/Chief Media Officer of Edelman Worldwide, which followed 11 years as EVP and head of Burson-Marsteller's U.S. corporate/financial media team and its worldwide spokesperson. Prior to B-M, Peter was SVP/media director for six years at Cohn & Wolfe, which followed five years at Hill & Knowlton where he was a VP and led the agency's broadcast media relations group. He began his career with three years at the NYC entertainment PR firm of Robert Zarem Inc.
Top-down: mainstream and digital media strategy, public relations, crisis/issues management, communications training, editorial services and speechwriting... Bottom-up: digital video production, social media, blogger engagement... Side-to-side: Facebook, Twitter, FourSquare, Ping.fm, Friendfeed. Reference from The New York Times: http://bit.ly/4EHQMo. Follow on Twitter: @PeterHimler
(Public Relations and Communications industry)
May 2005 — Present (4 years 8 months)
Founded New York-based public relations and media consultancy offering traditional and digital/social media strategy and program execution.
Clients have included MSN Money, Chartis "Private Client Group," The New York Times, ARTISTdirect, Royal Caribbean's The Scholar Ship, NYTimes.com, WPP, British International School of New York, HSM Global (the World Business Forum), Amie Street, PaperG, BrainPOP, Socialight, Washington Mutual, Metro New York newspaper, Pearson Publishing, IBM Press, Virgin Books USA, Unigo.com, the Center for Creative Leadership, and others.
Himler also provides mainstream and social media consulting services and communications training to clients of other PR firms including APCO Worldwide, Ketchum PR, Burson-Marsteller, Cooney-Waters, Marina Maher, Converseon, Northlich and Plesser-Holland.
(Privately Held; 1001-5000 employees; Public Relations and Communications industry)
September 2004 — May 2005 (9 months)
Served as chief media officer managing a staff of 15-20 media professionals across multiple offices. Client work included Starbucks, Kraft, Equal brand, Nissan, the CDC Foundation, Dow Jones & Co., Georgia Pacific, Together Rx Access, and others.
(Public Company; WPPGY; Public Relations and Communications industry)
July 1993 — September 2004 (11 years 3 months)
Served as the senior media strategist in the firm's U.S. Corporate/Financial Practice overseeing a staff of ten+ professionals. Also served as B-M's chief communications officer and worldwide spokesperson.
Clients included The New York Times Co., the Associated Press, College Sports Network (CSN), Ziff-Davis Publishing, Online Publisher's Association, Cablevision, HotJobs, Mattel, Unilever, BP, Citibank, U.S. Commission on Presidential Debates, the National World War II Memorial, Quincy Jones's "We Are the Future," the U.S. Treasury Dept. (BEP), Newspaper Association of America, International Herald Tribune, Dale Earnhardt Inc, Wedding of Prince Pavlos and Marie-Chantal Miller, Washington Convention & Tourism Corp, Hong Kong Tourism Board, Eastman Kodak Co., Sun Microsystems, XEROX, United Way of NYC "September 11th Fund," and many others.
(Public Company; 51-200 employees; Public Relations and Communications industry)
July 1988 — July 1993 (5 years 1 month)
Served as senior media professional overseeing a staff of ten and cients that included: Coca-Cola, Reebok, Hasbro, Haagen-Dazs, Philips Consumer Electronics, New York Daily News, Home Depot, Woman's Day magazine, PGA of America, Colgate, Association of Tennis Professionals, Intel Corp., Reebok Human Rights Award, Philip Morris USA, Grand Prix Auto Racing, NHL, Details magazine, Miss America Organization, Royal Caribbean, ConAgra, Shell Oil, Morgan Stanley, Windstar Sail Cruises, and others.
(Public Company; 1001-5000 employees; WPPGY; Public Relations and Communications industry)
November 1983 — July 1988 (4 years 9 months)
Elected the youngest VP at H&K, Himler served as the firm's senior broadcast and consumer media strategist. In addition to conceiving and executing media relations campaigns, he also conducted media trainings and produced video content for news consumption.
Some of his clients included: Procter & Gamble, Mesa Petroleum, Shell Oil, Pepsi-Cola, Princess Grace Foundation, Mexico Tourism, Israel Philharmonic, Atlantic Records, DuPont, Schering-Plough, Dow Chemical, and Loews Hotels, among others.
(Privately Held; 1-10 employees; Entertainment industry)
November 1978 — November 1981 (3 years 1 month)
Served as the senior publicist for this New York-based entertainment boutique agency. Client projects included the Broadway opening of David Merrick's "42nd Street," Alan Alda's films "The Seduction of Joe Tynan" and "The Four Seasons," "The China Syndrome," "Absence of Malice," "Fort Apache: The Bronx," and Diana Ross's first national solo tour, among others.
BA , Double Major: Political Science and French , 1974 — 1978
Communications strategy, media training, evolution and devolution of news via mainstream and citizen media, Web 2.0 and social media. Also, a decade's worth of music: 1965-75, anti top-40); My three sons and their education, sports (sailing, lacrosse, squash, wrestling), etc. My wife Barbara.
President of the Publicity Club of NY; Center for Communication, Social Media Collective, and Mediabistro.com; Exec Board of Advisors for Tufts University Communications & Media Studies Program; Communications Committees for United Way of New York City and the eastern division of the American Cancer Society.
PR News named Peter its “2005 PR Professional/Media Relations Executive of the Year.” That same year, PR Week awarded the PR program he led to build the World War II Memorial in Washington D.C. as its “Public Sector Campaign of the Year.” Peter's blog, “The Flack” was awarded a “2006 PR News Platinum Award” as the year's best blog. Ad Age's Blogger 150, and Twitter Top 150.