Peter Contardo

Current

EVP, Chief Marketing Officer at Endavo Media and Communications, Inc.
Principal at TCG Partners, Inc.

Past

Executive Director at ProNet Services, Inc.
Financial Services North America Marketing & Communications Manager at Perot Systems
Senior Vice President at Benton International

Director of Technical Management Productions at Aspire, Inc.
Director of Operations at Aspire, Inc.

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Education

Rider University
Rider University

Connections

120 connections

Industry

Online Media

Websites

Peter Contardo’s Summary

Senior executive with over 20 years of demonstrated results in marketing and operations, B2B/B2C product launches, and organization development to accelerate market and revenue growth. Led brand development initiatives and new product roll-outs at start-ups, middle market firms, and multinational organizations such as AT&T, Bank of America, Citibank, Diners Club and MasterCard. Worked with emerging companies in technology, pharmaceutical, financial services, healthcare, automotive and consumer goods. Built and directed a global business development team for Perot Systems and implemented a knowledge management system that both became models for the company.

Consulting engagements include strategic planning for robotics and nutritional supplement ventures, designing credit/smart card programs, creating marketing framework for global franchise operations, and producing the specifications for a nationwide health information system. Executive producer for an online fitness community, and designer of video and multimedia programs for ExxonMobil, Sunoco, United Technologies and VISA. Served on the inaugural advisory board of the Center for Smart Business, an exclusive membership organization providing tactical education to entrepreneurs. Advisory board member of the Interactive Media Group of AMA Tampa Bay.

From million-dollar start-ups to billion-dollar multinational corporations, significant results have been achieved by:

• Creating and launching effective marketing strategies and initiatives
• Developing innovative programs to seize key market opportunities
• Building long-term relationships with clients, partners and vendors
• Ensuring quality deliverables and customer satisfaction

Personal motto guides business relationships and drives long-term value creation:

Learn, Contribute, Grow.

Peter Contardo’s Specialties:

Digital Media, Online Video Communities, Marketing Strategy, B2B/B2C Product Development, Organization Development, Branding, Project Management

Peter Contardo’s Experience

EVP, Chief Marketing Officer

Endavo Media and Communications, Inc.

(Privately Held; Online Media industry)

November 2006 — Present (3 years 1 month)

Responsible for corporate marketing strategy, business partnerships and strategic sales relationships to accelerate revenue growth in digital media management, delivery, and monetization software services for Internet TV, enterprise video, social media and IPTV.

Endavo Media offers a cost-effective, integrated digital broadcast system that includes hosted media management software, brandable multi-format media players, modular and customizable product platforms, and access to a content delivery network.
Principal

TCG Partners, Inc.

(Management Consulting industry)

2001 — Present (8 years )

TCG Partners accelerates the growth of emerging companies seeking early stage funding by providing strategy, sales, marketing and financial consulting. Using experience gained by working with start-up companies, new technologies, product launches, multi-national projects, Fortune 500 initiatives, and large scale financial implementations, TCG Partners works with new and emerging businesses and technologies by applying our extensive business development expertise to drive the growth of the enterprise.
Executive Director

ProNet Services, Inc.

(Non-Profit; Non-Profit Organization Management industry)

2002 — 2003 (1 year )

Founded The Professionals Network (ProNet) of Tampa Bay, Central Florida, Polk, Paso/Hernando, and Sarasota. This volunteer-driven workforce development program was created to keep local talent employed in Florida and supported over 2,000 unemployed and transitioning professionals with programs like the "Reverse Job Fair" and career support services. This innovative approach to job hunting was featured in “99 Cows” by marketing guru, Seth Godin.
Financial Services North America Marketing & Communications Manager

Perot Systems

(Public Company; 10,001 or more employees; PER; Information Technology and Services industry)

1998 — 2001 (3 years )

Led the team and held budget and operational responsibility for the Florida office. Increased sales pipeline and brand awareness through marketing initiatives such as target customer identification, mailing campaigns, trade shows, and alliance partnerships to shorten the sales cycle. Restructured the team to support a global go-to-market strategy to include banking, financial markets, and insurance segments. Contributed to LiquiFi Program business case development and market launch. Built and maintained a team to provide critical sales support resources for key client opportunities, including BillingZone, the joint venture company formed with PNC Bank. Leveraged the thought leadership of the acquired Benton International consulting subsidiary into the company. Addressed significant competitive challenges to sustained growth. Created the strategies, tools, processes, and programs necessary to build a start-up organization to support global business development for financial services.
Senior Vice President

Benton International

(Management Consulting industry)

1991 — 1998 (7 years )

Managed and worked on consulting teams engaged by clients for strategic planning, new product development, market assessment, operations analysis, organizational development, and project management for the payments, financial services and healthcare industries. Held P&L responsibility and managed client relationships, consultant performance and content development. Delivered innovative strategic and technology solutions by providing consulting services to card issuers, acquirers, and related organizations throughout the payment systems industry.
Director of Technical Management Productions

Aspire, Inc.

(Automotive industry)

1989 — 1991 (2 years )

Produced business management, technical training and marketing support programs including interactive CD-ROMs, videos, workbooks, and telediagnostic hotline services for the automotive service industry. Clients included auto dealerships, equipment manufacturers, parts distributors, major oil companies, and leading industry publishing companies.
Director of Operations

Aspire, Inc.

(Automotive industry)

1985 — 1989 (4 years )

Managed daily business and financial operations of the video production and duplication business unit and the Aspire Auto Diagnostic Facility for the leading training and education supplier to the automotive service aftermarket.

Peter Contardo’s Education

Rider University

MBA , 1988 — 1990
Rider University

BS in Commerce , Management and Organizational Behavior , 1981 — 1985

Activities and Societies:

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