Social Media Strategist
Ottawa, Canada Area
- Past
-
- Chair & Organizer at Snap eCommunity
- Consultant - Sales & Marketing at Computar Services Inc.
- Business Development at Model Technologies
- Business & Market Development at PatenTrust
- Product Line Manager at Pika Technologies
- SR. Account Manager at Pika Technologies
- Sales Representative at Multiprocessor Toolsmiths Inc.
- Sales & Marketing at Datem
- System Sales at Taurus Computer Products
- Education
-
- Algonquin College of Applied Arts and Technology
- Carleton University
- Recommended
-
4 people have recommended Peter - Connections
-
232
connections
- Industry
- Marketing and Advertising
- Websites
Peter Childs’s Summary
A connector and communicator I see what could be and find ways to make it happen.
I’m an insightful marketer – especially around competitive analysis and value propositions – and can craft insights into stories that connect people to products and services. I also know how to sell - closing the product connection at a personal level.
My interests are entrepreneurship and the role social networks play in activating and sustaining it as well as the trends and technologies that drive the dispersion of ideas through communities.
I believe that you should to work for what you believe in both professionally and in your community – so I also organize business networking events and volunteer in my neighbourhood.
Peter Childs’s Specialties:
Marketing (competitive analysis, positioning)
Customer engagement (Business & Channel development, Account Management)
Peter Childs’s Experience
-
Chair & Organizer
Snap eCommunity
(Non-Profit; 1-10 employees; Information Technology and Services industry)
May 2005 — March 2007 (1 year 11 months)
Snap-eCommunity is a completely volunteer organisation developing an online and physical community to help entrepreneurial individuals connect with each other, and the knowledge they need to start their businesses.
-
Consultant - Sales & Marketing
Computar Services Inc.
(Privately Held; 11-50 employees; Computer Software industry)
May 2006 — September 2006 (5 months)
Provided market analysis and customer engagement aimed at clarifying and expanding market opportunities for companies products.
-
Business Development
Model Technologies
(Privately Held; 11-50 employees; Computer Software industry)
January 2004 — April 2005 (1 year 4 months)
Model Technologies product ContextPortal, helps companies manage large volumes of unstructured data (text, email, docs etc) mapping them according to the ideas in them and how those ideas are used.
Two versions are available a Server for enterprise applications and a plug-in for Microsoft Outlook. -
Business & Market Development
PatenTrust
(Privately Held; 1-10 employees; Computer Software industry)
April 2003 — November 2003 (8 months)
PatenTrust developed automated patent analysis tools that allowed it's customers to quickly narrow and focus patent searches.
- Market analysis including size, characteristics and competition
- Market segmentation including positioning, product features and value proposition
- Developed price and revenue models to assess options and partner incentives
- Developed core messaging for literature, web, and partner programs
- Presented to, and engaged customers, partners and venture financers -
Product Line Manager
Pika Technologies
(Privately Held; 51-200 employees; Telecommunications industry)
September 1999 — November 2001 (2 years 3 months)
Pika developed Computer Telephony PSTN interface cards (analog and T1/E1) for a telephony application developers. I rationalized the product line and embedded buying pattern incentives into product pricing.
- Managed introduction of new product and existing lines
- Managed End of Life process from customer transition planning to final deliveries
- Communicated specification for delivery changes to internal/external clients
- Drafted product specifications
- Researched competitor’s products & technologies
- Wrote, researched and integrated data for RFPs and RFQs -
SR. Account Manager
Pika Technologies
(Privately Held; 51-200 employees; Telecommunications industry)
September 1996 — August 1999 (3 years)
- Consistently met or exceeded quota, achieving annual sales of US $3M
- Negotiated multi-year contracts of US $2.5M and single orders of US$ 600K
- Grew relationship with demanding customers and resale partners (Fortune 1000)
- Maintained customers and channel during software transition that necessitated application re-write
- Developed creative mutually acceptable solutions to contractual concerns
- Worked with customers’ management and purchasing to anticipate and forecast product requirement levels, negotiated allocation obligations & schedules with key customers
- Developed relationships across customers’ organization to further account understanding & goals -
Sales Representative
Multiprocessor Toolsmiths Inc.
(Privately Held; 11-50 employees; Computer Software industry)
May 1995 — August 1996 (1 year 4 months)
Toolsmiths developed a multiprocessor operating systems targeted to VME platforms.
- Developed ‘Free DSP OS’ campaign to drive development tool sales
- Managed relationships, and joint sales opportunities with partner board vendors
- Account managed product implementation projects with company’s military prime contractors
- Raised companies presence in Texas Instruments partners community
- Identified and developed relationship that would have resulted in Toolsmiths technology being integrated within an industry leaders software platform
- Promoted technical benefits of real-time systems and DSP operating systems at trade shows
- Coordinated embedded and multi-processor operating system specifications -
Sales & Marketing
Datem
(Privately Held; 11-50 employees; Computer Hardware industry)
July 1989 — May 1991 (1 year 11 months)
Datem manufactured industrial automation hardware based on Intel's BitBus platform.
- Managed a small international (USA & European) distribution network
- Provided distributor product & competitive positioning training
- Maintained regular contact for mind-share and sales support
- Negotiated marketing and distribution agreements
- Retained by Receiver to sell assets of company developing strategy to maximized value, achieving 110% on assessed value (640K sale) -
System Sales
Taurus Computer Products
(Privately Held; 11-50 employees; Computer Hardware industry)
March 1985 — May 1989 (4 years 3 months)
Taurus manufactured an industrial data acquisition systems.
- Increased sales of product +200% through targeted marketing & ‘limited offer’ campaign
- Wrote technical responses to RFPs on automated gas analysis and automated vehicle testing
- Wrote and presented papers at trade conferences
- Promoted company and developer’s network at seminars and trade shows
- Developed industrial monitoring opportunities at fortune 500 manufacturers
Peter Childs’s Education
-
Algonquin College of Applied Arts and Technology
Electronics, 1983 — 1984
-
Carleton University
BA Hon., Psychology, 1978 — 1982
- Activities and Societies:
- Elected Member of Student Council
Additional Information
Peter Childs’s Websites:
Peter Childs’s Groups:
Organizer – Ottawa BarCamp – cross silo technology workshops
Member - Ottawa eBusiness Cluster
Member - Ottawa Wireless Cluster
Program Committee - Venture Creations Group
Past President - Dalhousie Community Association
Community Representative Zoning By-Law Monitoring Group
Community negotiator & representative, City of Ottawa Expo 2005 Bid Committee
Board of Directors - Somerset West Community Health Centre, Venture Demo
-
The Ottawa Network member
Peter Childs’s Honors:
Undergraduate Summer Research Award - Natural Sciences and Engineering Research Council
Peter Childs’s Contact Settings
Interested In:
- career opportunities
- new ventures
- expertise requests
- business deals
- reference requests
- getting back in touch
