Social Media / SEM / Word of Mouth Marketer at Room 214
Greater Denver Area
- Current
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- Social Media / SEM Specialist at Room 214
- Past
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- Search Marketing Technician at Hanapin Marketing
- Graduate Research Assistant at Swain Library - Indiana University
- Web Designer at Finch's Brasserie
- Lab Consultant at Indiana University Bloomington
- Network Engineer at Pixeled Business Systems
- STC Computer Consultant at Indiana University Bloomington
- Education
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- Indiana University Bloomington
- Recommended
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2 people have recommended Peter - Connections
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98
connections
- Industry
- Marketing and Advertising
- Websites
Peter Hall’s Summary
Kicking it in Boulder, getting acclimated. Rocking out at Room 214, check us out!
Peter Hall’s Specialties:
Social Media, Social Networks, PPC, Reputation Management, Online Brand Management, SEO, SEM, Internet Marketing, Iterative Design, Systems Analysis, Web Design, Usability, HCI, Web 2.0 Applications
Peter Hall’s Experience
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Social Media / SEM Specialist
Room 214
(Privately Held; Internet industry)
June 2009 — Present (6 months)
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Search Marketing Technician
Hanapin Marketing
(Privately Held; Marketing and Advertising industry)
July 2008 — May 2009 (11 months)
Work with numerous regional clients in PPC marketing, SEO, and other web-related projects and services.
We work extensively with AdWords, AdCenter, and Yahoo! platforms for PPC clients. I work with 5 primary clients simultaneously, with monthly budgets ranging from $15,000 to $62,000. I work with a highly experienced Search Engine Marketing team and am soaking up as much knowledge and insight as I can.
From an SEO standpoint, we do keyword research, HTML tag optimization, tweak copy and landing pages, collect inbound links, brainstorm other linkbaiting strategies, create site maps, utilize analytics tools like Google Analytics and Webmaster tools, and much more.
I am also actively involved in our emerging social media strategy. We are in the process of finalizing guidelines that determine how to best utilize these social networks to maintain and strengthen our brand, portray ourselves as industry experts, and communicate with users, customers, and others in the SEM industry. -
Graduate Research Assistant
Swain Library - Indiana University
(Educational Institution; Higher Education industry)
June 2008 — May 2009 (1 year )
This position teaches me how people think about information and how they retrieve it. I help students, faculty, and staff gather information from various information sources and search engines. I have learned a great deal about the intricacies of databases and search engines and how people interact with them. This will help me from a design perspective to understand how different sets of users use applications and how their expectations may vary.
I also do a lot of projects such as this flash presentation (http://peterahall.net/flash/final.swf) and this dossier visualization for a professor (http://peterahall.net/images/beggs_final.jpg).
The Beggs dossier visualization will be presented at the ACRL (Association of College and Research Libraries) 14th National Conference as a poster session proposal under the title "Depicting Faculty Impact: Visualizing Contributions to Research with Dossier Inserts". Bob Noel, Head Swain Librarian, will speak on my behalf. -
Web Designer
Finch's Brasserie
(Restaurants industry)
July 2008 — November 2008 (5 months)
Created the new web presence for the restaurant, using an iterative, user-centered design approach. Numerous redesigns took place, focusing on usability and ease of use. You can see the final product at http://www.finchsbrasserie.com
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Lab Consultant
Indiana University Bloomington
(Educational Institution; 5001-10,000 employees; Higher Education industry)
June 2007 — August 2007 (3 months)
* Assisted faculty / students with various technical problems
* Set up / maintained hardware throughout department
* Further developed technical and communication skills -
Network Engineer
Pixeled Business Systems
(Information Technology and Services industry)
February 2006 — May 2006 (4 months)
* Built variety of new servers for clients
* Performed various OS and software installations on new servers
* Maintained and fixed hardware and software -
STC Computer Consultant
Indiana University Bloomington
(Educational Institution; 5001-10,000 employees; Higher Education industry)
October 2005 — February 2006 (5 months)
* Assisted with a variety of hardware / software problems and malfunctions
* Primarily operated at the Wells Library, confronting troubleshooting issues across hundreds of Windows XP and Apple OSX workstations, as well as printers and other assorted A/V equipment
* Furthered important customer service skills with students, professors and IT staff
Peter Hall’s Education
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Indiana University Bloomington
MIS , Master of Information Science , 2007 — 2009
Graduated with 3.817 GPA
Additional Information
Peter Hall’s Websites:
Peter Hall’s Groups:
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Lijit -
The Adventures of PPC Hero -
Heroic Feats of SEO Boy
Peter Hall’s Honors:
SLIS Merit Scholarship
Peter Hall’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- reference requests
- getting back in touch
