
On Demand CMO for Small-Mid Sized Business.
Austin, Texas Area

On Demand CMO for Small-Mid Sized Business.
Austin, Texas Area
I solve marketing problems. Web site hurting sales? I can fix that. Messaging irrelevant? Not sure how customers buy? Brand off target? Solved. Invisible to the market place? Don't know your Twitter from your Facebook? Easy.
I work with the leadership of small and mid-sized businesses to provide high levels of expertise on demand. For many companies, there simply isn't a need for a full time Chief Marketing Officer. My model allows for C-level management at fee levels that can work for any business.
I believe the only purpose for marketing is to support sales and in turn, revenue. It's that simple.
Over the last 20 years, I've worked primarily in B2B industries such as electronics (manufacturers, assemblers and distributors), software (B2B, medical, EMR, enterprise), medical devices (cardiac imaging), health care (providers, hospital systems, HMOs, clinics) , industrial (controls, automation) and professional services (consulting firms, coaches, creative firms, accounting, IT services).
Because I've been self employed my entire adult life, I see the big picture. I know what it's like to sweat payroll. I can read financials. I understand the challenges that come with the "Big Chair". Together, we'll get to the objective facts and develop strategies that work. No matter what the issue is, if it is keeping you from reaching your goals, I can help you take your marketing and sales programs to the next level.
(Marketing and Advertising industry)
January 1991 — Present (19 years )
Clarity is a next generation, full service marketing firm that understands how business works. Our goal is to help our clients align marketing and promotion with sales processes and the gut level needs of customers to directly impact earnings and revenue. We accomplish this goal by delivering strategic and tactical programs grounded in common sense and proven methodologies.
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