Pete Krainik

Current

Founder at The CMO CLUB

Past

Global VP Marketing at Avaya
Chief Marketing Officer at DoubleClick, Inc.
EVP/GM at Siebel Systems

GM at i2 Technologies
Chief eBusiness Officer at Mars, Inc.
VP Sales at M&M/Mars (Masterfoods USA)
Chief eBusiness Officer at M&M/Mars
VP Sales at Mars, Inc.

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Education

University of Houston
Dickinson College

Recommended

8 people have recommended Pete

Connections

500+ connections

Industry

Marketing and Advertising

Websites

Pete Krainik’s Summary

CAREER SYNOPSIS AND SELECTED ACCOMPLISHMENTS

Founder and Chairman of The CMO CLUB, February 2007 - Present www.thecmoclub.com

QD Technology, Rutherford, NJ : March 2006 - May 2008
Chief Marketing and Sales Officer

AVAYA, Basking Ridge, NJ : April 2005 - February 2006
Global VP Marketing

DoubleClick, Inc., New York, NY ; December 2003 - March 2005
Chief Marketing Officer

Siebel Systems, Inc., San Mateo, CA ; January 2002 – December 2003
General Manager / Vice President - Consumer Goods, Consumer Electronics and Apparel & Footwear

Chief eBusiness Officer; M&M/Mars, Inc., 1999 2000

Vice President Sales; M&M/Mars, Hackettstown, NJ; 1999

National Sales and Marketing Director – Grocery Channel; M&M/Mars, Hackettstown, NJ ; 1998

Regional Sales Manager - Midwest ; M&M/Mars, Hackettstown, NJ ; 1996 1997

Sales Information Manager Positions ; M&M/Mars, Hackettstown, NJ ; 1986 1995
Business Consultant ; Touche Ross & Company, Houston, TX ; 1984 1985
Senior Programmer / Analyst ; Gulf Oil Corporation, Houston, TX ; 1979 1983

EDUCATION
MBA Management Information Systems ; University of Houston
BS Degrees in Economics and Mathematics ; Dickinson College, Carlisle

Pete Krainik’s Specialties:

SENIOR GENERAL MANAGEMENT, SALES/MARKETING AND INFORMATION TECHNOLOGY EXECUTIVE

Expertise lies in extensive sales/marketing leadership, business development, building brand equity, demand generation, and leveraging information technology for competitive advantage for consumer goods, retail and software industries

Pete Krainik’s Experience

Founder

The CMO CLUB

(Marketing and Advertising industry)

February 2007 — Present (2 years 6 months)

Founder and chairman of The CMO CLUB www.thecmoclub.com. Designed for Chief Marketing Officers to network, share ideas, and help each other be better CMOs. Over 800 members. Details at www.thecmoclub.com
Global VP Marketing

Avaya

(Public Company; 10,001 or more employees; AV; Information Technology and Services industry)

April 2005 — February 2006 (11 months)

Global responsbility for Integrated Marketing Programs in support of overall Brand Awareness, Demand Generation and Sales Enablement.
Chief Marketing Officer

DoubleClick, Inc.

(Public Company; 1001-5000 employees; dclk; Computer Software industry)

November 2003 — March 2005 (1 year 5 months)
EVP/GM

Siebel Systems

(Public Company; 1001-5000 employees; sebl; Computer Software industry)

January 2002 — November 2003 (1 year 11 months)
GM

i2 Technologies

(Public Company; Information Services industry)

2001 — 2001 (less than a year)
Chief eBusiness Officer

Mars, Inc.

(Privately Held; 10,001 or more employees; Consumer Goods industry)

January 2000 — December 2001 (2 years)
VP Sales

M&M/Mars (Masterfoods USA)

(Information Services industry)

1985 — 2000 (15 years)
Chief eBusiness Officer

M&M/Mars

(Marketing and Advertising industry)

1999 — 2000 (1 year)
VP Sales

Mars, Inc.

(Privately Held; 10,001 or more employees; Consumer Goods industry)

January 1999 — December 1999 (1 year)