
CEO of Brand-Yourself.com, Entrepreneur Magazine Top 5 College Entrepreneur, Online Reputation Management Authority
Greater Boston Area

CEO of Brand-Yourself.com, Entrepreneur Magazine Top 5 College Entrepreneur, Online Reputation Management Authority
Greater Boston Area
I'm driven by creating tools that allow people to spend more time on what they love - tools that are useful, simple, and have a meaningful impact on the way we work and play.
I run Brand-Yourself.com, the world's first online reputation management platform for job applicants to build, optimize, promote and monitor a professional web presence that wins new opportunities. Our step-by-step process demystifies social media and makes it easy to transform yourself from a “net nobody” into visible, credible, and proactive professional online.
Online reputation management, personal branding, social media, blogging and writing
(Internet industry)
July 2009 — Present (1 year 3 months)
I write the Wednesday column for the nationally acclaimed Personal Branding Blog. It is consistently ranked a Top 50 Marketing Blog in the World by AdAge, is the #1 job blog by CareerBuilder in 2008, and is syndicated by Forbes, Reuters and Fox Business.
(Privately Held; Online Media industry)
May 2007 — Present (3 years 5 months)
I lead strategic vision for Brand-Yourself.com, the first web platform to manage your online reputation from one central hub. Now that employers, clients, business partners and new contacts turn to Google to find out more about you, we help you stand out from the competition by establishing a professional and connected web presence.
(Privately Held; Online Media industry)
February 2010 — February 2010 (1 month)
I wrote the eBook "From Tweet to Hired: How to Use Twitter to Land Your Ideal Job" with Patrick Ambron to help you use the web to build a strong network and dominate your job search.
Twitter is one of the most powerful tools to network your way into a job and find positions that aren’t advertised. Our eBook teaches you how to create an effective profile, grow a relevant network that can open doors for you, and tap the hidden job market.
Contributors include Gary Vaynerchuk (Crush It!) and Dan Schawbel (Me 2.0).
(Public Company; AMZN; Human Resources industry)
October 2009 — December 2009 (3 months)
Launchpad is a full print career search guide with up-to-date articles from the industry's top career experts. It covers resume optimization, interviewing, personal branding, career search strategizing, relationship building, professional networking, the use of web 2.0 search tools, and more.
(Marketing and Advertising industry)
November 2009 — November 2009 (1 month)
The 2009 Personal Brand Awards were awarded to five individuals who expressed what it means to effectively create and execute on their brand value. I'm proud to have selected Gary Vaynerchuk as the Gold winner for achieving success by building an unstoppable personal brand.
(Information Technology and Services industry)
October 2008 — July 2009 (10 months)
I co-founded and co-managed iVenture, a student-run, faculty advised group that connects iSchool students to paid projects related to their career goals. We identified local funded projects on and off campus, built and screened a student talent pool, then played matchmaker between students and paid projects.
iVenture is also a resource for student entrepreneurs who need guidance, talent or contacts to help take their idea to reality.
(Publishing industry)
September 2008 — January 2009 (5 months)
I worked with the amazingly talented and creative crew behind Jerk Magazine. I created, organized and standardized the magazine's core business processes including accounting, distribution, advertising and web publishing. I also led transition of its website (http://www.jerkmagazine.net) to a content management system that allows the Jerk Mag staff to edit and publish web pages on their own, cutting out the need to go through a web designer to make changes.
Jerk Magazine has been recognized by national and local professional organizations and has won awards including "Best Student Magazine in the Northeast" from the national Society of Professional Journalists.
(Information Technology and Services industry)
February 2005 — August 2007 (2 years 7 months)
At PB&SP I got to work under President Robin Basham, who is by far one of the most intelligent and driven managers I have ever had the pleasure of working with.
My role was mainly research-based, focusing on research and development for the C-GRID (Compliance Global Regulatory Information Database), an open source repository of regulations, rules, frameworks, standards and guidance documents from around the world led by the OMG Regulatory Compliance Alliance (ORCA).
(Educational Institution; Higher Education industry)
October 2006 — December 2006 (3 months)
I designed, developed and implemented the website for Syracuse University's premier co-ed a capella group. They are an amazing group of internationally recognized singers and were semi-finalists in the 2007 International Championship of Collegiate A Cappella.
(Computer Software industry)
June 2004 — February 2005 (9 months)
I was a software tester for EasyLobby's Secure Visitor Management (SVM) software, personally coordinating hundreds of successful bug fixes. I developed an intimate relationship with bug tracking systems, and mastered the art of identifying nearly impossible-to-reproduce problems. I worked in tandem with the development team to move coding along as rapidly as possible.
I also completed a number small graphics jobs including re-designing product logos, brochures, and components of user interfaces in the EasyLobby software product family.
B.S. , Information Management and Technology / Entrepreneurship and Emerging Enterprises , 2006 — 2011 (expected)
3.9 GPA
Connecting with driven people, brainstorming and creative problem-solving, music composition, electronic music, spontaneous dance parties, beach volleyball and neuroscience.
Electronic Frontier Foundation, National Society of Collegiate Scholars
Named judge for the 2009 Personal Brand Awards.
Named one of the top 30 personal branding experts on Twitter.
Named one of the top 100 U.S. collegiate entrepreneurs in the United States by the Kairos Society.
Nominated for Global Student Entrepreneur Award 2009.
Won second place in $40,000 Panasci Business Plan Competition.
Won marketing award at 1st annual Kairos entrepreneurship summit, one of three awards given.
Named a Top 5 Business Idea in New York's Creative Core business idea competition.
Named an iScholar by the iSchools Caucus.
Panasci Business Plan Competition Dreamer and Doer Award.
Phi Kappa Phi Emerging Scholar Award.
Featured Presenter at SlideShare.net.