Pete Jakob

Current

• Marketing Transformation Leader at IBM UK

Recommended

2 people have recommended Pete

Connections

136 connections

Industry

Computer Software

Pete Jakob’s Summary

Highly successful, respected and business-focussed marketing leader with a passion for driving change and linking marketing to the broader business.

Currently responsible for leading a team developing and implemental major transformational changes to the marketing function embracing marketing automation tools, overhauling the contact database strategy and building a response management competency bridging between marketing and sales.

Readily able to seek out and apply new ideas and strategies and currently an active thought leader in B2B Lead Nurturing and Marketing Automation both internally and externally.

• Reputation for achievement and success
• Equally comfortable working at strategic or detailed levels as required
• Strong team building skills, having built marketing teams from scratch
• Excellent leadership skills focussed on execution and results
• Active externally on areas of expertise via Blogs and speaking engagements
• A Marketing Leader who relates well to sales people and the selling environment
• Experienced both as “hands-on” marketing practitioner, sales representative and manager
• Proven track record of operating at all levels of the business
• Excels when taking on difficult, ill-defined challenges and delivering results.
• Extensive experience of working across organisational boundaries and achieving buy-in
• Strong background in all of the marketing disciplines including Strategy, Channels, Communications

Pete Jakob’s Specialties:

Marketing Automation, Lead Nurturing, Program Development & Execution, Management Reporting, Marketing Strategy, Stakeholder Management, Team Building

Pete Jakob’s Experience

• Marketing Transformation Leader

  IBM UK

  (Public Company; IBM; Information Technology and Services industry)

  February 2009 — Present (10 months)

  Leads a hand-picked team responsible for identifying and driving transformational change across the IBM marketing organisation, with a special focus on leading the pilot a new Marketing Automation Platform for the Corporation, overhauling the contact data strategy and building a new response management and nurturing function