Pete Healy

Current

• Director at Crowbar Marketing

Past

• VP Marketing at Perfetti Van Melle USA
• VP Marketing at Jelly Belly Candy Company
• International Sales & Marketing Mgr; VP International Marketing at Jelly Belly Candy Company

2 more...

Education

• San Francisco State University

Recommended

1 person has recommended Pete

Connections

99 connections

Industry

Marketing and Advertising

Websites

• My Company

Pete Healy’s Summary

Marketing leader recognized internationally for creating new growth, profitability, and competitive strength for famous brands through holistic, innovative strategies that captivate consumers. Passionate about breaking down corporate silos that prevent marketers from understanding and connecting with more people who are ready to rave!

Oh, yeah, also a big fan of Elmore James.

Pete Healy’s Specialties:

Holistic & Experiential Brand Strategies - Brand Asset Development - International Marketing & Sales Strategies

Additional Information

Pete Healy’s Websites:

• My Company

Pete Healy’s Groups:

American Marketing Association, Cincinnati Advertising Club., National Confectioners Association

•    CPG Branding and Marketing Forum member
•    International Export N Import Group member
•    Consultants Network member
•    LinkedCincinnati member
•    LinkedNorthernKentucky member
•    AMA Summit Programming Group member
•    Perfetti van Melle USA - Friends & Associates member

Pete Healy’s Honors:

- Speaker at marketing conferences in the U.S. and internationally, including: WOMMA (Word-Of-Mouth Marketing Assn/Washington DC); “Youth Marketing Mega Event” (Institute for International Research/New York); and “Understanding Digital Youth” (EMAP/London, UK).
- Profiled in "The New Rules of Marketing & PR" (David Meerman Scott, John Wiley & Sons, 2007); interviews on Food Network, Travel Channel, Univision, NBC.
- Speaker at U.S. confectionery industry conferences: "Finding the 'North Star' in International Marketing" (National Confectioners Assn); "Thoughts on Export Marketing" (Western Candy Conference); "Exporting Confectionery Products to Latin America" (American Assn. of Candy Technologists); transcripts published in "The Manufacturing Confectioner" trade journal.
- Instructor in Marketing and International Business, University of California Berkeley Extension Program, Diablo Valley College (Concord, CA), and Vista College (Berkeley, CA), 1987-2002.