Pete Healy

Current

• Director at Crowbar Marketing

Past

• VP, Director of Social Media & Marketing at WonderGroup
• VP Marketing at Perfetti Van Melle USA
• VP Marketing at Jelly Belly Candy Company

4 more...

Education

• San Francisco State University
• Northern Kentucky University

Recommended

3 people have recommended Pete

Connections

319 connections

Industry

Marketing and Advertising

Websites

• My Website
• Twitter
• Facebook

Pete Healy’s Summary

Marketers today have two options: Build brands that captivate, or manage brands that will evaporate. I build brands that captivate consumers and boost profitable growth.

If your marketing hasn't changed since 2004, it's time to catch up. A new wave of social media and mobile technologies, generational and cross-cultural change, and shifting consumer behaviors offer huge but challenging opportunities. Are you ready to get after them?

What I offer: Strategic and international marketing in Food, Beverage, and CPG categories. Ground-breaking work in social media/marketing and 21st-century consumer behavior. Results that come from tying fresh strategies to store-aisle performance.

Two questions: Does YOUR brand captivate? Are you ready to do more?

Pete Healy’s Specialties:

Strategic and holistic brand marketing, social media & social engagement marketing, international and multi-cultural marketing & sales strategies, cross-cultural business practices.

Additional Information

Pete Healy’s Websites:

• My Website
• Twitter
• Facebook

Pete Healy’s Honors:

- Speaker at marketing conferences in the U.S. and internationally, including: WOMMA (Word-Of-Mouth Marketing Assn/Washington DC); “Youth Marketing Mega Event” (Institute for International Research/New York); and “Understanding Digital Youth” (EMAP/London, UK).
- Profiled in "The New Rules of Marketing & PR" (David Meerman Scott, John Wiley & Sons, 2007); interviews on Food Network, Travel Channel, Univision, NBC.
- Speaker at U.S. confectionery industry conferences: "Finding the 'North Star' in International Marketing" (National Confectioners Assn); "Thoughts on Export Marketing" (Western Candy Conference); "Exporting Confectionery Products to Latin America" (American Assn. of Candy Technologists); transcripts published in "The Manufacturing Confectioner" trade journal.
- Instructor in Marketing and International Business, University of California Berkeley Extension Program, Diablo Valley College (Concord, CA), and Vista College (Berkeley, CA), 1987-2002.