Pete Codella

Pete Codella

Digital Public Relations

Greater Salt Lake City Area

Current
Past
  • Executive Vice President, General Manager at Ballard Communications
  • Public Relations Director at Star7 Communications
  • President at Codella Marketing (Sole Proprietorship)
  • Practice Director, Senior Account Executive at Ballard Communications
  • Coordinator of Regional Performances at Brigham Young University Performing Arts Management
  • Lead Desktop Publishing Operator at Merrill Lynch
  • Founding Partner at Diamond Productions

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4 more...

Education
  • Brigham Young University
Recommended
Pete has 8 recommendations 8 people have recommended Pete
Connections
482 connections
Industry
Public Relations and Communications

Pete Codella’s Summary

• Senior level management experience in public relations and advertising agencies
• Accredited in Public Relations (see praccreditation.org)
• Strong media relations, communications and public relations skills
• Branding and identity program development and implementation
• Management of design, content and marketing strategies for online initiatives
• An efficient, organized team player with proven leadership and problem-solving abilities

Pete Codella’s Specialties:

• Public relations utilizing social media and the latest technology
• Online newsrooms | press centers | media rooms (see newscactus.com)
• Web development and interactive communications initiatives
• Blogging
• Strategic marketing communications planning
• Collateral material development
• Dental public relations
• Marketing
• Advertising
• Issues management
• Media training
• Public speaking
• Communications audit
• Professional organizer
• Certified referring travel agent

Pete Codella’s Experience

  • Partner

    Vortex Integrated Marketing

    (Marketing and Advertising industry)

    2009 — Present (less than a year)

    Leveraging brands with the power of integrated marketing. Traditional and digital agency services including:

    - Marketing
    - Public Relations
    - Advertising
    - Social Media

  • CEO

    NewsCactus

    (Public Relations and Communications industry)

    October 2006 — Present (3 years 2 months)

    The industry’s most cost-effective online newsroom solution. A tool for public relations practitioners and marketing communications specialists with any company or organization. A vehicle by which to self-publish online articles (press releases) and build a brand. The NewsCactus online newsroom solution is the only one developed by an Accredited Public Relations practitioner. It provides users with an effective, easy way to share news, articles, announcements and supporting multimedia files while securing top search engine placement.

  • CEO

    Codella Marketing LLC (Sole Proprietorship)

    (Sole Proprietorship; Public Relations and Communications industry)

    2002 — Present (7 years )

    A marketing communication firm specializing in public relations and social media strategies and services. Creator of NewsCactus.com.

  • Executive Vice President, General Manager

    Ballard Communications

    (Privately Held; 1-10 employees; Public Relations and Communications industry)

    July 2004 — March 2005 (9 months)

    Chief operating officer for public relations firm (until it was sold). Duties included: business development, financial management, staff training, client service, issues management, community and media relations, media training and strategic planning.

  • Public Relations Director

    Star7 Communications

    (Privately Held; 1-10 employees; Marketing and Advertising industry)

    July 2003 — July 2004 (1 year 1 month)

    Practice director for advertising agency’s public relations division. Responsible for the firm’s public relations functions, from business and brand development to account management and client service. Also in charge of the firm’s Web site, Internet and e-mail hosting, as well as e-marketing initiatives.

  • President

    Codella Marketing (Sole Proprietorship)

    (Sole Proprietorship; Myself Only; Public Relations and Communications industry)

    February 2002 — July 2003 (1 year 6 months)

    Founder of a marketing communications firm focused on the professional services industry.

  • Practice Director, Senior Account Executive

    Ballard Communications

    (Privately Held; 11-50 employees; Public Relations and Communications industry)

    August 2000 — February 2002 (1 year 7 months)

    Responsible for the management of various practice areas and client accounts representing up to $50,000 a month in receivables. Managed media relations, marketing, advertising, Web site design and maintenance, professional development, collateral materials, strategic planning and event coordination for clients. Functioned as practice leader in professional services, technology, as well as real estate and development practices. Special events coordinator, director of the Las Vegas Development Roundtable.

  • Coordinator of Regional Performances

    Brigham Young University Performing Arts Management

    (Educational Institution; 1001-5000 employees; Performing Arts industry)

    August 1997 — July 2000 (3 years )

    Public relations specialist, booking agent and promoter for BYU student touring program. Responsible for marketing, managing and booking 16 BYU student performing ensembles throughout the United States. Project coordinator and producer for numerous department publications and productions including promotional materials and videos. Tour manager for groups of 25 to 250 on various national and international tours.

  • Lead Desktop Publishing Operator

    Merrill Lynch

    (Public Company; 10,001 or more employees; MER; Financial Services industry)

    January 1996 — May 1997 (1 year 5 months)

    Worked first as a temporary employee before being recruited to full-time. Participated in staffing, managing, and training full-time and temporary desktop publishing operators working at Merrill Lynch’s World Financial Center international headquarters. Developed and created collateral materials for internal corporate communications and client presentations. Supervised and trained office personnel on the second shift, maintained quality control and correlated efforts with other desktop publishing offices and shifts.

  • Founding Partner

    Diamond Productions

    (Privately Held; 1-10 employees; Performing Arts industry)

    August 1994 — December 1995 (1 year 5 months)

    Established a successful two-year entertainment booking and management company. Managed financial and office operations, including budgeting, accounts receivable and payable. Created promotional material and organized marketing efforts for various artists. Booked concert appearances and coordinated tours throughout the western United States.

Pete Codella’s Education

  • Brigham Young University

    B.A. , Communication Studies , 1988 — 1995

    • Music Dance Theater major (3 years)
    • Business Management minor
    • Young Ambassadors musical theater revue ensemble (performer for 3 years; ensemble president for 2 years – received full tuition scholarship)
    • School of Music administrative assistant (4 years)
    • School of Music Farnsworth Scholarship recipient
    • Served a two-year ecclesiastical mission

    Activities and Societies:
    Young Ambassadors

Additional Information

Pete Codella’s Interests:

marketing, public relations, advertising, Web design, Interactive PR, online newsrooms, musical theater, music, new technology, performing arts, outdoor recreation, weightlifting

Pete Codella’s Groups:

Public Relations Society of America Greater Salt Lake Chapter, PRSA Independent Practitioners Alliance, International Association of Business Communicators Utah, BYU Alumni Association Young Ambassadors Chapter, BYU Management Society

  •    BYU Management Society - Latin America
  •    Inbound Marketers - For Marketing Professionals
  •    Salt Lake Marketing Professionals
  •    Innovative Marketing, PR, Sales, Word-of-Mouth & Buzz Innovators
  •    Accredited in Public Relations (APR)
  •    Social Media Marketing
  •    Forrester
  •    AIGA Salt Lake City
  •    BYU Public Relations
  •    BYU Communications
  •    twitter innovators Innovation & Creativity Network of Tweeters
  •    Niskayuna
  •    The Official Brigham Young University Alumni Network
  •    Utah Association of CPAs
  •    IABC Utah
  •    PRwise
  •    BYU Management Society - Salt Lake Chapter
  •    Social Media Club of Salt Lake City
  •    PR News Group
  •    ProfitAcademy.net
  •    Ideas for society
  •    BYU Bradley Public Relations Agency
  •    LDS Social Media
  •    The Power of the Platform: Speakers
  •    Money Mastery
  •    Linked Local Salt Lake City

Pete Codella’s Honors:

Accredited in Public Relations by the Public Relations Society of America (see praccreditation.org)
2007 Communicator of the Year, IABC/Las Vegas
2007 President’s Award, IABC/Las Vegas
2005 Pinnacle Award of Excellence, PRSA – Las Vegas Valley Chapter
2005 Bronze Quill Award of Merit, IABC/Las Vegas
2001 Pinnacle Award and Award of Merit, PRSA – Las Vegas Valley Chapter
2001 Bronze Quill and Award of Excellence, IABC/Las Vegas
Farnsworth Scholarship, BYU School of Music
Talent Scholarship, BYU School of Music
Medal of Excellence, Niskayuna High School
Eagle Scout

Pete Codella’s Contact Settings

Interested In:

  • career opportunities
  • consulting offers
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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