Online Business Manager at William Reed Business Media
Redhill, United Kingdom
- Current
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- Online Business Manager at William Reed Business Media
- Owner at Firetop Limited
- Past
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- Head of Online Advertising Operations at Nature Publishing Group
- Web Development Co-ordinator & Marketing Technology Manager at Nature Publishing Group
- Marketing Executive at William Reed Publishing
5 more...
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Matt Peskett’s Summary
I am an online business consultant who has worked in new media for a decade. I have held numerous roles in online marketing, web development & technology and online advertising & sales. My experience is largely tied to the publishing sector - care of William Reed Business Media and Nature Publishing Group. Through my own company (Firetop Ltd) I have provided web consultancy services to other publishing companies and well known B2Bs and B2Cs.
Currently I am employed at William Reed as Online Business Manager for the Retail and Manufacturing Division; overseeing the strategic growth and development of a portfolio of magazine and event websites (and their associated communities). I held a previous position at WR between 2000 and 2001 managing on and offline campaigns for ‘The Grocer’ and associated directory products.
Between 2000 and 2007 I held four positions at NPG - nature.com; I was involved in everything from the development, design and planning of websites to their global promotion and revenue generation (subscriptions and advertising) as well as web production and Ad Ops.
Between 1998 and 2000 I worked for Spearhead Training as Marketing Manager - DM campaign planning, negotiation with the trade press on OTP / inserts, as well as overseeing website development and marketing.
In 1996 I joined the life and pensions industry with GA Life, liaising with IFAs to administer pension plans whilst additionally completing a part-time business and marketing HNC. My career began with Stylo Barratts Shoes Ltd, working as a trainee manager and store merchandiser at stores in and around the SE of England. Further retail management appointments saw me working for Partners the Stationers and Martin McColl.
*Firetop Ltd*
It was in 2003 that I decided to formalise my consultancy services by establishing Firetop Ltd. Between 2004/05 I took time out from NPG and worked with clients like BBC Worldwide, Greenpeace, Wiley, The IET, Centaur Publishing and Dow Jones.
Matt Peskett’s Specialties:
online sales & marketing, web analytics, web development, traffic analysis, web design and usability, site specifications, e-commerce, SEO, PPC, email marketing, online advertising operations, ad trafficking, rich media, CSS/HTML, PHP, MYSQL, web hosting, DNS, Plesk, blogging, CMS development, TYPO3, Wordpress, JavaScript, PHPmyadmin, Dreamweaver, Photoshop, Imageready, Fireworks, Doubleclick, Dreammail, Dotmailer, Adsense, Adwords, Data Protection.
Additional Information
Matt Peskett’s Websites:
Matt Peskett’s Interests:
online marketing, online advertising, web projects, blogging, photography, xbox live, cinema, films, comedy, karaoke
Matt Peskett’s Groups:
Admonsters, British Interactive Media Association
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LinkedIn UK 1st Million Members member -
Online Advertising Professionals member
Matt Peskett’s Contact Settings
Interested In:
- consulting offers
- new ventures
- expertise requests
- business deals
- reference requests
- getting back in touch
