President at 23 Omnimedia, Inc.
Greater New York City Area
- Current
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- President at 23 Omnimedia, Inc.
- Past
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- President at UltraStar Entertainment, LLC
- SVP, Marketing Services at UltraStar Entertainment, LLC
- President at LP Visions, Inc.
- VP Marketing at IMIX.COM
- Account Relations Counsultant at DoubleClick
- Director, Business Development at CD Universe
- Proprietor at The Space Between
- Education
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- Southern Connecticut State University
- Recommended
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2 people have recommended Lawrence - Connections
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connections
- Industry
- Entertainment
- Websites
Lawrence Peryer’s Summary
Executive-level manager and marketer in the new media space since 1992. Extensive work experience in the music and entertainment industry.
• Lead online business strategist for over a dozen popular artists and entertainment brands including The Rolling Stones, Sting, David Bowie, Garbage, INXS, Bill Gaither, Red Hot Chili Peppers and American Idol
• Manage relationships with said artists as well as national music retailers (i.e. Musicland); record labels (Interscope, Columbia/Sony, etc) and web media firms (such as AOL, Network Live, iTunes)
• Nationally recognized online business expert: print and online media credits include Rolling Stone, PC Week, DIRECT Magazine, Hollywood Reporter and Venues Today
• Published music reviews and columns in ClickZ and Gray Areas Magazine
Lawrence Peryer’s Specialties:
Mentoring, General Management, P&L Management, Marketing, Product Development
Lawrence Peryer’s Experience
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President
23 Omnimedia, Inc.
(Entertainment industry)
September 2008 — Present (11 months)
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President
UltraStar Entertainment, LLC
(Privately Held; 11-50 employees; Entertainment industry)
May 2005 — September 2008 (3 years 5 months)
UltraStar (www.ultrastar.com) partners with major music brands to develop and manage their online business presence through a combination of marketing and technical services.
• Executive management and P&L responsibility; Departments overseen include business development, marketing, client relations, customer service, IT and finance; Report directly to parent holding company
• Lead in-house product development in e-commerce, wireless and digital that improve offerings to clients and enhance customer experience; Created value-driven alliances including content distribution and wireless deals
• Lead client acquisition efforts, negotiate contracts and coach business development staff on pitches, deal analyses, proposals and term-sheets
• Architect product and marketing strategies to significantly drive revenue growth each year -
SVP, Marketing Services
UltraStar Entertainment, LLC
(Privately Held; 11-50 employees; Entertainment industry)
April 2001 — May 2005 (4 years 2 months)
• Started as consultant in March 2001, hired as SVP Marketing Services in January 2004; promoted to president in May 2005.
• Synergize artists’ online marketing efforts with those of their record label, tour, and sponsor; Lead cross-discipline teams to develop pan-media strategies for a diverse roster of artists including The Rolling Stones, David Bowie, Sting, Tim McGraw, Destiny’s Child, Avril Lavigne, and Red Hot Chili Peppers
• Successfully negotiated marketing and promotions deals with Ticketmaster, AOL, RollingStone.com, VH1.com, MSN and dozens of international concert promoters -
President
LP Visions, Inc.
(Privately Held; 1-10 employees; Management Consulting industry)
January 2001 — May 2005 (4 years 5 months)
LP Visions (www.lpvisions.com) offers strategic business and marketing services to companies in the music and entertainment industry. Clients include Ultrastar Entertainment, ACCION International, Heron Technologies, and Website Publicity, Inc.
• Conducted competitive research and led web strategy initiatives for a variety of clients; As the acting VP of Marketing, provided UltraStar’s big-name music artists/managers with business solutions including web-based subscription clubs, e-commerce, worldwide concert ticketing, and business development guidance in digital distribution and wireless technologies -
VP Marketing
IMIX.COM
(Privately Held; 51-200 employees; Entertainment industry)
August 1998 — January 2001 (2 years 6 months)
IMIX.com was an online music company whose products allowed users to create their own compilation music CDs and video DVDs. Built and hosted private-labeled e-commerce solutions for major entertainment clients including Tower Records, WCBS-FM in NYC, and CDNOW.
• Negotiated strategic alliances with marketing partners; managed key relationships with major music retailers (Musicland Group, Transworld, Tower Records); leading web firms (MSN, CDNOW, AMFMi); and record labels (Warner Bros. Jazz, Elektra, Arista, Maverick)
• Oversaw customer service, business development, merchandising/sales promotion, B2B sales and
creative services; developed and managed overall marketing strategy, grew staff from 3 to 30 with zero turn-over
• Conducted consumer research to effectively re-name and re-brand the company
• Created successful sales strategies that consistently grew revenues -
Account Relations Counsultant
DoubleClick
(Public Company; 1001-5000 employees; DCLK; Online Media industry)
October 1997 — August 1998 (11 months)
• Negotiated advertising contracts worth several hundred thousand dollars each with leading buyers of direct marketing including Cendant, Four Points Digital and CoolSavings.com
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Director, Business Development
CD Universe
(Privately Held; 11-50 employees; Retail industry)
April 1996 — October 1997 (1 year 7 months)
CD Universe is a pioneer in online music sales.
• Planned and implemented business launch plan; negotiated initial terms with suppliers
• Developed, applied and analyzed overall marketing/PR strategies; managed a $160,000 ad budget
• Grew sales from $0 to $10 million in 5 quarters through a variety of aggressive marketing tactics
• Sold $500,000 in ad space through successful negotiations with rep agencies
• Managed graphic design team and outside vendor to develop site design and advertisements
• Designed and managed the ground-breaking Link Partners Program, a commission-based reseller affiliate program, one of the industry’s first
• Negotiated high-profile cross-promotion/co-branding programs with other Internet businesses -
Proprietor
The Space Between
(Privately Held; 1-10 employees; Retail industry)
May 1993 — January 1997 (3 years 9 months)
The Space Between was an online/mail-order bookstore.
• Developed and implemented the business plan that secured $10,000 in Small Business Administration (SBA) funding
• Created all marketing materials; developed and executed advertising/marketing strategies; managed storefront, online and mail-order businesses
Lawrence Peryer’s Education
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Southern Connecticut State University
Computer Science 1989 — 1991
Additional Information
Lawrence Peryer’s Websites:
Lawrence Peryer’s Groups:
New York New Media Networking Group, member, Digital Video Professionals Association, member
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ContentNext -
Music & Marketing -
Music and Entertainment Professionals -
Music Industry Forum -
MusicBiz -
Game Payments -
virtual goods -
Engage! Expo -
mobile junky's
Lawrence Peryer’s Honors:
SELECT SPEAKING ENGAGEMENTS
Web Marketing Conference (Monterrey, CA, 1999) - “Developing and implementing affiliate-marketing programs”; Web Advertising Conference (Monterrey, CA 1997) - “Online advertising ROI”; Internet in Business Conference (Amsterdam, 1997) - “Website promotion and marketing strategy”
Lawrence Peryer’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
