
Owner, Germinatr
London, United Kingdom

Owner, Germinatr
London, United Kingdom
More than 10 years experience as an Advertising Art Director has given me strong skills as a strategic thinker, graphic designer, photographer, typographer and visualizer, working across a wide range of media including TV, cinema, radio, posters, press, point of sale, direct mail, books and packaging as well as interactive media.
I enjoy working by interrogating a problem until it confesses to its solution, and I am fascinated by the many different ways of telling a story or expressing an idea.
Ideally I will be more involved with work that takes seriously - and deals with - the challenges facing our environment, both natural and man made, and our health, both physical and mental.
The internet will bring us many revolutions in the years to come. Big or small, I hope to be part of at least one of them.
Strategic planning, branding, photography, layout and design.
(Design industry)
June 2008 — Present (1 year 2 months)
Germinatr provide creative services primarily to start-ups and other small businesses.
We design brand identities and build simple, robust websites that scale with your business, and work to support your business model.
(Privately Held; 11-50 employees; Marketing and Advertising industry)
April 2004 — April 2006 (2 years 1 month)
Clients include 118118, BMW, 3 and Mini.
(Privately Held; Marketing and Advertising industry)
September 2003 — March 2004 (7 months)
Clients include Baileys, KFC and Woolworths.
(Privately Held; 51-200 employees; Marketing and Advertising industry)
April 2003 — October 2003 (7 months)
Clients include BMW, Mini and 118118.
(Privately Held; 11-50 employees; Marketing and Advertising industry)
June 2000 — June 2001 (1 year 1 month)
Clients include SKF, Newcastle brown, Virgin and V-Shop
(Public Company; 51-200 employees; Marketing and Advertising industry)
June 1998 — August 1999 (1 year 3 months)
Clients include, P&O Cruises, Rover, Domestos, Flora, Burger King, Birds Eye and Aero.
(Marketing and Advertising industry)
1990 — 1991 (1 year)
Art Direction 1991 — 1992
Graphic Design and Art Direction 1987 — 1989
Photography, art, swimming, tai-chi.
BTAA Gold, Cannes Silver Lion, One Show Bronze, D&AD Silver Nomination, Campaign Poster Silver Awards.