Pepe Moder

Current

• Head of Digital at Barilla
• Digital Communication & Marketing Lecturer at Università degli Studi di Bergamo

Past

• Digital Marketing Manager B.U. Bakery at Barilla
• New Media Marketing Manager at Allianz S.p.A.
• Sr Project Manager at RAS S.p.A.

• Business Development Manager at Genialpoint S.p.A.
• Partner, acting as Marketing & Project Manager at MKtg
• Product Manager at UUNET
• Marketing Manager Assistant at I.NET

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Education

• Università degli Studi di Milano
• CFP Bauer

Recommended

10 people have recommended Pepe

Connections

347 connections

Industry

Food Production

Pepe Moder’s Summary

Books

Co-author of “Web Marketing per la Piccola e Media Impresa”, 1999 Hestia Edizioni

Co-author of “Internet Startup”, 2000 Apogeo

Pepe Moder’s Specialties:

Digital Marketing & communication
Photography

Pepe Moder’s Experience

• Head of Digital

  Barilla

  (Privately Held; Food Production industry)

  January 2009 — Present (11 months)

  Head of digital marketing & communication projects for Meal Solutions, Bakery, International (Wasa, Harry's, Doowap platform)

• Digital Communication & Marketing Lecturer

  Università degli Studi di Bergamo

  (Educational Institution; 201-500 employees; Higher Education industry)

  March 2008 — Present (1 year 9 months)

  Digital Communication & Marketing Lecturer as part of the Advanced Marketing course of the Università degli Studi di Bergamo, Economy Faculty

• Digital Marketing Manager B.U. Bakery

  Barilla

  (Privately Held; 5001-10,000 employees; Food Production industry)

  April 2008 — January 2009 (10 months)

  Responsible for the digital communication projects of Barilla group, Bakery Business Unit:
  - strategy
  - tactics
  - operations
  - project management

• New Media Marketing Manager

  Allianz S.p.A.

  (Public Company; 10,001 or more employees; AZ; Insurance industry)

  January 2007 — March 2008 (1 year 3 months)

  Responsible for the development of Internet marketing actions & services for the whole Allianz group in Italy: Ras Group, Lloyd Group & Allianz Subalpina holdings & companies
  
  Budgetting & timing plan responsibilities
  
  Management of both strategic and technical consultancy teams

• Sr Project Manager

  RAS S.p.A.

  (Public Company; 5001-10,000 employees; Insurance industry)

  November 2002 — December 2006 (4 years 2 months)

  Senior project manager for internet web communication and institutional web sites.
  Winner for the 2005 of the Webraking prize for the best italian corporate web site

• Business Development Manager

  Genialpoint S.p.A.

  (Privately Held; 11-50 employees; Automotive industry)

  May 2001 — October 2002 (1 year 6 months)

  Project definition and functional analisys of customized business to business Internet projects.
  Creation and management of new customers portfolio.
  Coordinator for all the activities of the Advertising Agency

• Partner, acting as Marketing & Project Manager

  MKtg

  (Public Company; 11-50 employees; Internet industry)

  January 2000 — May 2001 (1 year 5 months)

  E-Business consultancy to leading Italian Internet companies: strategic positioning, marketing mix, coordination of the consultancy team, project leadership with parties. Creation and management of virtual communities.
  Lecturer on e-business subjects at several national business conferences and business school seminars. Portfolio includes:
  Trading online: strategic definition, business model, process analisys, workflow, commercial partnerships for a leading European Bank.
  Insurance: functional analisys, navigation flows definition, content generation, business development and partnerships with leading Italian portals for the most important Online Insurance Company in Italy.
  Automotive : workflow definition for the virtual community, specific employment research. Business development and partnerships with third parties.
  Tourism: project generation of a niche virtual community, workflow and functional analisys.

• Product Manager

  UUNET

  (Public Company; 10,001 or more employees; WCOM; Internet industry)

  January 1998 — January 1999 (1 year 1 month)

  - Co-responsible for the Hosting, Housing and co-location services and products, into the EMEA Product Management Steering Team. Responsible of the market analisys and statistics over the Telecommunication Italian Market and its segments. Commercial support for non standard solutions. Marketing communications support for launch of new products.
  
  - Project leader for an innovative proposal about the use of the local web sites as instruments of customer support .

• Marketing Manager Assistant

  I.NET

  (Public Company; 201-500 employees; INE; Information Technology and Services industry)

  April 1997 — January 1998 (10 months)

  Management and production of internal documentation and technical contents. Management of merchandising. Direct relations with the Media Agency

Pepe Moder’s Education

• Università degli Studi di Milano

  Economia Aziendale , Economisc , 1990 — 1997

  110/110

• CFP Bauer

Additional Information

Pepe Moder’s Interests:

Protographs, cooking

Pepe Moder’s Groups:

Please, see my photographic work at http://www.imaginars.com, WMtools, Assodigitale

•    ASSODIGITALE - www.assodigitale.it -
•    e-BIZ
•    UUNET Alumni
•    ASMALLWORLD.net
•    H-Farmventures
•    SocialMediaForum
•    Marketing & Communication Network
•    Strategie della Semplicità

Pepe Moder’s Honors:

2004, 2005 winner for the best italian Corporate Web Site (www.ras.it, 3rd upon Europe), prized by Corriere della Sera newspaper and Halvarsson & Hallvarsson swedish consulting company

Pepe Moder’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch