Mikhail Penkovsky

Current

• Chief Operating Officer (COO) at Umisoft

Past

• Sales and Marketing Director at Agnitum Ltd
• Sales and Marketing Manager at Agnitum Ltd.
• Managing Director at PC Flank

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Education

• Baltijskij Gosudarstvennyj Tehniceskij Universitet im. Voenmeh

Recommended

8 people have recommended Mikhail

Connections

125 connections

Industry

Computer Software

Websites

• My Company
• My Blog
• Profile in Russian

Mikhail Penkovsky’s Summary

1. Proven ability to drive strong revenue growth on International marketplace (b2b/b2c);

2. Successful experience in analyzing and implementing sales and marketing strategies for local markets (North America, Europe, Asia);

3. Development of direct lead generation program and building effective indirect distribution channels;

4. Results-oriented management skills, building the inside sales and marketing teams from the ground up;

5. Excellent interpersonal communication skills, public presentation skills.

Mikhail Penkovsky’s Specialties:

Global Sales and Marketing Management, Marketing Strategy, Business Development, Channel Marketing, Public Relations, Corporate Branding, Lead Generation Program, Lead Nurturing Program, Product Marketing, New Product Development & Launch, Internet Marketing, Team Building & Management

Mikhail Penkovsky’s Experience

• Chief Operating Officer (COO)

  Umisoft

  (Computer Software industry)

  June 2008 — Present (2 months)

  As Chief Operating Office (COO) I report directly to the company's CEO. I am executing day-to-day management of all Umisoft's operations starting from R&D and ending with sales and marketing.
  
  My primary goal is to grow Umisoft's business by effectively marketing and selling the best-in-class high-quality product with fantastic support service.
  
  Our software product, UMI.CMS - is a web content-management system (WCMS or Web CMS). This product makes it easy to create, manage, analyze and update a web-site of any size. Our clients vary from small business to large enterprises, all of them rely on UMI.CMS as a platform to manage their web-sites.

• Sales and Marketing Director

  Agnitum Ltd

  (Privately Held; 11-50 employees; Computer Software industry)

  January 2004 — May 2008 (4 years 5 months)

  My primary responsibility was to drive revenues from International markets, as a Head of Global Sales and Marketing I was reporting directly to the CEO.
  
  Achievements:
  
  1. Increased the company’s global revenue by 300% in three years;
  
  2. Developed and implemented sales and marketing strategy for local markets (Germany, USA, UK, France, Italy, Spain, Poland);
  
  3. Launched new products internationally: Outpost Firewall Pro, Outpost Security Suite Pro, Outpost Network Security, Spam Terrier;
  
  4. Fine-tuned productive cooperation between sales and marketing functions;
  
  5. Run successful direct b2b (technology licensing) sales campaigns;
  
  6. Build the in-house sales and marketing team from the ground up;

• Sales and Marketing Manager

  Agnitum Ltd.

  (Privately Held; Computer & Network Security industry)

  September 2002 — December 2003 (1 year 4 months)

  I joined a start-up software vendor to develop its International sales operations and marketing mix from the scratch.
  
  Achievements:
  
  1. Doubled company’s revenue in 15 months;
  
  2. Analyzed and developed direct sales and distribution channels programs;
  
  3. Implemented International marketing mix activity (branding, PR, advertising, Internet promotions, events etc.);

• Managing Director

  PC Flank

  (Privately Held; Information Technology and Services industry)

  December 2000 — August 2002 (1 year 9 months)

  Planning and starting from the ground up an Internet-based content provider (www.pcflank.com) dedicated to Internet Security.
  
  Achievements:
  
  1. Reached positive return-of-investment (ROI) in less than 12 months from the project start;
  
  2. Built the expert image and customer demand for the service as a leading web-based testing facility for measuring end-users' security;
  
  3. Run wide-range promo-campaigns (SEO, PPC, link exchange, viral marketing, PR)
  
  4. Successful direct sales of the services to software vendors;
  
  5. Hired the whole team and organized their work.

Mikhail Penkovsky’s Education

• Baltijskij Gosudarstvennyj Tehniceskij Universitet im. Voenmeh

  International Industrial Management

Additional Information

Mikhail Penkovsky’s Websites:

• My Company
• My Blog
• Profile in Russian

Mikhail Penkovsky’s Groups:

•    SalesLab member
•    E-Commerce Solutions member