Chief Creative Officer at Arc Worldwide
Greater Los Angeles Area
- Current
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- Chief Creative Officer at Arc Worldwide
- Voice-over / ADR Voice Talent at ricardoaranda-vo.com
- Past
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- Creative Director / Copywriter at Independent Creative Consultant
- Chief Creative Officer & Co-founder at Plastilina
- Associate Creative Director at LatinSphere Advertising
- General Creative Director at Glue part of JWT Worldwide
- General Creative Director at RelationWired Group
- Creative Director at McCann Erickson
- Creative Director at Wunderman
- Education
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- Universidad Anáhuac
- Recommended
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11 people have recommended Ricardo - Connections
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108
connections
- Industry
- Marketing and Advertising
- Websites
Ricardo Aranda Aupart’s Summary
Ricardo Aranda, better known as "Pekas," began his career as a copywriter at Wunderman, Mexico City, in 1994. He rose to be the Creative Director responsible for brands such as Ford, American Express, Ericsson, United Distillers, IBM and AT&T among others.
In 1999, Pekas shifted to MRM (McCann Erickson) as Creative Director on Sanofi and Lucent Technologies.
He then moved to the direct marketing focused, Publicis Dialog, which eventually became an independent Agency called RelationWired Group.
In May of 2003, Pekas accepted a position at JWT Connect (currently named Glue) as Chief Creative Director. His work reflected a wide range of media. Accounts: Estée Lauder, Wal-Mart, DHL, Nokia, and Nestlé among the more than 30 for which he was responsible.
In 2006, he moved to Los Angeles as Associate Creative Director at LatinSphere LLC. Among the accounts he handled were Disney, Verizon, and XM Satellite Radio.
Pekas was Chief Creative Director and Co-founder of Plastilina LLC in Los Angeles, CA, with accounts like Mohawk Flooring, Southern Wine & Spirits and New American Dimensions.
Pekas is also an extraordinary Latin voice-over talent. He has worked as a voice-over talent for brands like McDonald's, XM Satellite Radio and the TV show Ugly Betty. He is represented in Los Angeles by AVO Talent.
Nowadays, he is Chief Creative Officer at Arc Worldwide/Leo Burnett Mexico, and he oversees a team of 15 creatives.
This bilingual and bi-cultural professional has been the recipient of a range of industry awards including: London International Advertising Awards, Creative Circle, and the ALMADI's Amauta Awards. He was also short listed in the Clio, FIAP, and DMA Awards, and has served as part of the jury for the London International Advertising Awards and the Painani Awards in Mexico. He has written for important magazines and has been a speaker at the AMMD conventions in Mexico and the Santiago de Cali and Medellin Universities, in Colombia.
Ricardo Aranda Aupart’s Specialties:
- Award winning creative thinking in Advertising and BTL
- U.S. Hispanic marketing communications
- On line campaigns
- Extraordinary presentation skills in English and Spanish
- Strong leadership and years of experience
- Solid copywriting and screenwriting capabilities
- Charismatic personality and tons of energy!
- Wide range of voices and intentions for radio and TV commercials, video games, ADR, Internet sound design, animation, film, corporate presentations and telecom devices.
Ricardo Aranda Aupart’s Experience
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Chief Creative Officer
Arc Worldwide
(Public Company; PUB.PA; Marketing and Advertising industry)
October 2009 — Present (3 months)
Arc Worldwide/Leo Burnett Mexico, a Publicis Groupe company, changes consumer behavior and drives transactions by delivering multi-sensory campaigns that cross numerous channels: interactive, consumer engagement, promotional, retail and direct/database marketing and social media.
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Voice-over / ADR Voice Talent
ricardoaranda-vo.com
(Media Production industry)
December 2008 — Present (1 year 1 month)
Ricardo is a professional voice-over and voice talent. He is represented by AVO Talent in Los Angeles, CA, and is part of AFTRA and SAG. You can see and listen to some examples of his work and download his demo from http://www.ricardoaranda-vo.com He has worked as a voice-over talent for brands like McDonalds and XM Satellite Radio and as an ADR talent for Ugly Betty TV show.
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Creative Director / Copywriter
Independent Creative Consultant
(Marketing and Advertising industry)
November 2008 — October 2009 (1 year )
Out-of-the-box ideas for advertising campaigns, including mass media, broadcasting, direct marketing, point of sale, event marketing, below the line, radio, out-of-home, interactive and on line, guerrilla marketing, translations and promotions. Tons of energy and years of experience overseeing creative teams in Latin American and U.S. Hispanic markets. Solid copywriting abilities and extraordinary presentation skills in English and Spanish. Experience in local and multinational companies such as WPP, Publicis and Interpublic agencies.
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Chief Creative Officer & Co-founder
Plastilina
(Privately Held; 11-50 employees; Marketing and Advertising industry)
August 2007 — November 2008 (1 year 4 months)
One of the nation's only Latino-focused "lifestyle and life stage" marketing communication agencies with an orientation towards big ideas that help brands mold engaging connections with increasingly influential younger and upwardly mobile segments of the U.S. Latino population.
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Associate Creative Director
LatinSphere Advertising
(Privately Held; 11-50 employees; Marketing and Advertising industry)
February 2006 — August 2007 (1 year 7 months)
A Hispanic market focused advertising and event marketing agency based in Long Beach, CA.
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General Creative Director
Glue part of JWT Worldwide
(Marketing and Advertising industry)
May 2003 — October 2005 (2 years 6 months)
A 360º Advertising, Below The Line, Interactive Solutions, Promotions, POS Marketing Strategies and Guerrilla Agency, part of the WPP owned agency: JWT Worldwide.
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General Creative Director
RelationWired Group
(Marketing and Advertising industry)
January 2000 — May 2003 (3 years 5 months)
360º Advertising and Marketing Communications for the Mexican market.
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Creative Director
McCann Erickson
(Public Company; 201-500 employees; IPG; Marketing and Advertising industry)
January 1999 — January 2000 (1 year 1 month)
One of the most important Interpublic owned multinational advertising and marketing communications agency in the world.
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Creative Director
Wunderman
(Public Company; 51-200 employees; WPPGY; Marketing and Advertising industry)
1994 — 1998 (4 years )
One of the most important WPP owned One-To-One, Below The Line and Interactive Marketing Communications Multinational Agency in the world.
Ricardo Aranda Aupart’s Education
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Universidad Anáhuac
1986 — 1991
Additional Information
Ricardo Aranda Aupart’s Websites:
Ricardo Aranda Aupart’s Groups:
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inusual -
Asociación Mexicana de Mercadotecnia Directa -
The Recruitment Network -
Advertising Professionals -
Voices.com -
Film TV Professionals -
Wunderman - Interactive since 1958 -
Multicultural / Hispanic Marketing -
Circulo Creativo Mercado Latino de EE UU -
Association of Hispanic Advertising Agencies (AHAA) -
Voice Over Professionals -
Working Voice Actor Group -
Multicultural Marketing Experts -
THE UNIVERSIDAD ANAHUAC ALUMNI GROUP -
ad+one Advertising/Public Relations Agency Careers -
HISPANIC SOCIAL MEDIA -
Managing a Multi-Generational Workforce -
Social Entertainment Professionals -
LB LATAM CREATIVES
Ricardo Aranda Aupart’s Honors:
1996 México, 1996. Trophy to the best Direct Mail Campaign, Grand Prix Círculo de Oro (Creative Circle).
1996 México, 1996. Trophy to the best P.O.P. Campaign. Creativa Magazine Awards.
1996 London, 1996. Trophy to the best P.O.P. Campaign. London International Advertising Awards.
1997 Buenos Aires, 1997. Finalist in the Festival Interamericano de Publicidad (FIAP).
1997 México, 1997. Gold Award. Círculo de Oro Awards (Creative Circle).
1997 London, 1997. Trophy to the best Direct Mail Campaign. London International Advertising Awards.
1998 New York. Clio Awards. Short list.
1998 DMA Echo Awards. Short list.
2001 London, 2001. Finalist at the London International Advertising Awards.
2003 Argentina. Silver Award. AMAUTA Awards.
Ricardo Aranda Aupart’s Contact Settings
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