Peggy Dolane

Current

Marketing writer and strategist at Provient Marketing (Sole Proprietorship)

Past

Advertising Account Manager at Copacino+Fujikado
Retail Marketing and Advertising Manager, VP at Washington Mutual
Public Relations Director at Family Services

Community Relations Coordinator at Eastside Human Services Council

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1 more...

Education

University of Washington
Oberlin College
Motherhood Boot Camp

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Recommended

14 people have recommended Peggy

Connections

154 connections

Industry

Marketing and Advertising

Peggy Dolane’s Summary

I write marketing copy that gets your message heard and acted upon amidst the competing information cacophony.

I offer clients traditional marketing expertise with a twist of Web 2.0 savvy – social media strategy that’s integrated with the rest of your marketing plan, web and blog copy that engages your visitors, and search engine optimization that doesn't cost a fortune to implement.

EXPERIENCE AND CAPABILITIES:

* Creative copy writing keeps readers engaged
* Affordable search engine optimization utilizing best practices
* Concise editing puts your core message above the fold
* Efficient project management gets it done on time
* Seasoned, across-the-board marketing experience
* Social media strategy, branding, editorial calendars and training
* Innovative user of all social media tools -- see the FREE AD which appears in my full profile immediately below.

Peggy Dolane’s Specialties:

Peggy Dolane’s Experience

Marketing writer and strategist
Provient Marketing (Sole Proprietorship)

(Sole Proprietorship; Myself Only; Marketing and Advertising industry)

September 2007 — Present (2 years 3 months)

• Experienced marketing & PR project management
• Creative copy writing and concise editing
• Savvy Internet Strategy
Advertising Account Manager

Copacino+Fujikado

(Privately Held; 11-50 employees; Marketing and Advertising industry)

1999 — 1999 (less than a year)

Developed advertising and media strategy and provided client services for Sound Transit Account.
Retail Marketing and Advertising Manager, VP

Washington Mutual

(Public Company; 10,001 or more employees; WM; Banking industry)

1993 — 1999 (6 years )

Developed ethnic advertising program. Established strategies and tactics to serve Hispanic, Chinese and African American markets nationwide. Produced Spanish language radio and print advertising campaigns for Los Angeles, San Francisco, San Diego, and Miami. Oversaw translation and proofing of advertising collateral into Spanish and Chinese.

Built marketing department infrastructure. Created fiscal management system for $61 million marketing division budget. Supervised distribution and fulfillment team for nationwide, branch network. Designed award-winning community relations program that boosted employee morale. Edited and proofed 3 versions of 15 product brochures for simultaneous release.

Led key marketing programs. Managed customer communications for Summit Savings Bank acquisition. Launched sales support for product campaigns including training, sales incentive contests, customer sweepstakes, merchandising and collateral.
Public Relations Director

Family Services

(Non-Profit; Non-Profit Organization Management industry)

1989 — 1993 (4 years )

Developed and launched all marketing and publicity programs. Wrote, edited, and produced all agency promotional materials including annual report, donor newsletter, speeches, press releases, and brochures. Managed media relations including issues management surrounding service closure. Supervised annual auction. Planned annual meeting. Coordinated speakers bureau. Provided community presentations.
Community Relations Coordinator

Eastside Human Services Council

(Non-Profit Organization Management industry)

1987 — 1989 (2 years )

Produced all community relations programs. Wrote and placed press releases and publicity stories. Wrote and produced brochures, annual reports and newsletters. Managed the Eastside Volunteer Bureau and agency's volunteer program. Organized community-education events including an annual, one-day conference attracting 300 community leaders from across the Eastside.

Peggy Dolane’s Education

University of Washington

M.S.W. , Community Organization and Management Track , 1986
Oberlin College

B.A. , 1979 — 1982
Motherhood Boot Camp

degree pending , 1999