Peer Lawther

Current

Senior Online Marketing Executive at NMSI

Past

Website Editor at Codemasters
Online Community Liaison Officer at Codemasters
Freelance Writer (Self-employed)

Online Journalist and Editor at ZOO Digital Group

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Education

The University of Manchester

Recommended

2 people have recommended Peer

Connections

124 connections

Industry

Online Media

Websites

Peer Lawther’s Summary

Mostly importantly, you can contact me at peerlawther at gmail dot com.

I use and appreciate the rise of new web technologies to inspire, create, market and communicate. Seeing the rise of the web from the inside, I've worked my way from an internet start-up during the first dotcom boom years to an online marketing executive and advisor for three of the UK's national museums.

Whether it's using Flickr to highlight our latest endeavours (as seen in my management of the National Media Museum's appearance in The Commons), Youtube to promote and diseminate promotional videos or Facebook to power conversations, I have a skilled knowledge of, and confidence in, the web that I've put to good use in getting various companies' messages out into the wider world.

I'm making a name for myself as an online marketing consultant and advisor for businesses wanting to establish within the online arena, helping them get results using social web networks, and trying to establish myself as a thought-leader on how the internet is revolutionising the way we do business and present ourselves.

Peer Lawther’s Specialties:

On a theory level, an ethos of knowing (and appreciating) what marketing in the new media age means for companies and how, where, when, and most importantly why we need to start the conversation.
On a practical level, successful online marketing on a small budget, knowledge of CAN-SPAM and EU email legislation, online customer care, online promotion using customers to evangelise, confidence in talking to an online audience of millions, and affiliate, SEO and PPC marketing.

Peer Lawther’s Experience

Senior Online Marketing Executive

NMSI

(Museums and Institutions industry)

December 2007 — Present (2 years )

Seeing the process of online marketing from theory to fruition - let's get creative and explore.
Website Editor

Codemasters

(Privately Held; 201-500 employees; Online Media industry)

December 2004 — November 2007 (3 years )

Efficient management of a large corporate website (16m page impressions and 2m unique users per month, 1.2m fully-registered members).

Producing, editing and subbing persuasive marketing content, successfully promoting the company's products to increase Codemasters' member numbers, product awareness and sales.

Establishing newsletters/solus emails that reach a cumulative audience of over 2m members a month.

Gaining over £1.5m perceived value in on- and offline advertising, based on budgets totalling £15,000.

A successful internet forum; There are now eight times more posts per month as when I started.
Online Community Liaison Officer

Codemasters

(Public Company; 201-500 employees; Online Media industry)

March 2003 — December 2004 (1 year 10 months)

Online promotion and marketing of videogames to major websites, forums - using the internet to talk to our customers in an honest and straight-forward manner.
Freelance Writer

Self-employed

(Self-Employed; Myself Only; Online Media industry)

March 2002 — March 2003 (1 year 1 month)

Copywriting promotional material for third-party clients.
Online Journalist and Editor

ZOO Digital Group

(Public Company; 11-50 employees; Online Media industry)

March 2000 — March 2002 (2 years 1 month)

Journalism, writing, reporting, editor of a football quiz website

Peer Lawther’s Education

The University of Manchester

1994 — 1997

Additional Information

Peer Lawther’s Websites:

Peer Lawther’s Interests:

New Media and the rise of the web 2.0 (and the forthcoming web 3.0/semantic web), history, politics, science and discovering snippets of knowledge that may just help in a conversation somewhere down the line.

Peer Lawther’s Groups:

Social Media Marketing
Internet World UK
The University of Manchester Alumni Association
UK in Media
Future Social Media
MediaFest08: 25 Years of Media
Social Media, Social TV, Monitoring, Mobile Social Networks, Marketing, Web 2.0, Enterprise 2.0, PR
www.OnlyMarketingJobs.com - it pays to know people
Digital / Online Marketing Professionals