pedro cardoso

Country Manager

Galderma Hellas

(Privately Held; Pharmaceuticals industry)

July 2007 — Present (2 years 6 months)

• Re-position of affiliate in the market upon rise of strong competitors in major portfolio franchises
• Maintaining Market Share
• Increasing productivity
• +17% YoY growth in Sales corresponding to real demand generation
• Redesign of the Field Force
• Sales Force Effectiveness successfully implemented
• Marketing Department upgraded
• Streamlining of internal procedures
Product Manager

Galderma

(Privately Held; 1001-5000 employees; Pharmaceuticals industry)

May 2005 — June 2007 (2 years 2 months)

- Responsible for 6 prescription drugs and 2 OTX, from the Strategic Planning to the implementation of the Action Plan
• Development of portfolio leading to an annual growth of sales 2006 and 2007 over 10%
• Gain of 0,6% MS of the company in the Dermatological Market
• Collaboration in the design of a co-promotion agreement with a third party,
• Implementation of a new CRM system
- Adjuvant to the management of the Sales Force team
- Trainer in Marketing
Product Manager

Servier

(Privately Held; 10,001 or more employees; Pharmaceuticals industry)

February 2004 — May 2005 (1 year 4 months)

- Responsible for the Strategy, 3-year Budgetary Planning and Campaign planning and implementation for Fludex LP:
- Fludex LP has achieved the leadership in units of the market of hypertension in Portugal
- Fludex LP was the most prescribed antihypertensive by the Portuguese Cardiologists
DIM

AstraZeneca

(Public Company; Pharmaceuticals industry)

2002 — 2004 (2 years )
CRA

AstraZeneca

(Public Company; Pharmaceuticals industry)

1999 — 2002 (3 years )
RAQA

Baxter Healthcare

(Public Company; Pharmaceuticals industry)

1998 — 1999 (1 year )