Pecanne Eby, MBA

Current

• President at Brand Mentoring

Past

• Adjunct Marketing Professor at George Washington University
• CMO at SQN Communications Design
• CMO at ASPPA (American Society of Pension Professionals & Actuaries)

3 more...

Education

• Old Dominion University - College of Business and Public Administration
• James Madison University

Recommended

14 people have recommended Pecanne

Connections

384 connections

Industry

Marketing and Advertising

Websites

• My Company
• My Blog

Pecanne Eby, MBA’s Summary

As the founder of Brand Mentoring, I help my clients build (or fix) their brand reputations. Typically I work with two types of clients.

The first client type I call the visionaries, they are open to working with outside consultants and desire innovation in their marketing. They typically have:
o Existing products/services with a decent level of brand awareness and they are now looking for new ideas to improve brand loyalty;
o New products/services to introduce to existing or new markets so they need innovative ideas about positioning and marketing outreach.

The second type of client is a little less fortunate, they recognize they are not yet on the right path. Typically they are:
o Frustrated by the fact that their products/services are not well known or understood by their key target audiences;
o Upset because they spend many of their days in reaction mode since they’ve not had the time to develop and work an annual marketing plan;
o Concerned because they are operating off limited information about their target audiences, making it difficult to develop effective messaging.
o Overwhelmed because in this economy their marketing staff is not growing (in many cases it has been downsized), so the marketing function is becoming a bottleneck in their organizations.

These are the most common marketing issues I help clients resolve.

My background includes working inside various advertising agencies, teaching, consulting, blogging and public speaking about marketing and brand building.

Pecanne Eby, MBA’s Specialties:

Brand positioning strategy; marketing plan development; market research planning and management; focus group moderation; advertising and marketing campaign management; online customer engagement; online brand building.

Additional Information

Pecanne Eby, MBA’s Websites:

• My Company
• My Blog

Pecanne Eby, MBA’s Interests:

Brand development and management, brand consulting best practices, social media, search engine marketing

Pecanne Eby, MBA’s Groups:

American Marketing Association; Colorado Nonprofit Association; Women's Vision Foundation; Online Marketing Council; Denver SEMPO Meet-ups; Brand Cafe Meet-ups

•    Consultants Network
•    James Madison University Networking
•    Colorado American Marketing Association
•    SEMPO Colorado Working Group
•    5280 Linked
•    Online Marketing Summit Education Network
•    Business Marketing Association of Colorado (BMA)
•    American Marketing Association- DC Chapter (AMADC)
•    ASPPA - American Society of Pension Professionals and Actuaries
•    CSAE Colorado Society of Association Executives
•    Linked Strategies
•    Women in Business at the Denver Athletic Club
•    Managing a Multi-Generational Workforce
•    Online Marketing Institute Graduates

Pecanne Eby, MBA’s Honors:

2004, Employee Management Association Awards- 1st place in recruitment Web site design, recruitment brochure design and recruitment college print advertising (US Department of State)
1996, Silver Addy Awards (Sprit Cruises' Product Brochure)
HQ Employee of the Year (Spirit Cruises)

Pecanne Eby, MBA’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• expertise requests
• business deals
• reference requests
• getting back in touch