Martin Pazzani

Current

Board Advisor at Blue Maze Entertainment
Board Member at Advertising Production Resources
CEO & Chief Marketing Officer at Trailer Central, LLC / The Golden Trailer Awards

Board Member at Sir Groovy Music

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Past

Chairman/CEO/President at Elias Arts
SVP Chief Marketing Officer at Bally Total Fitness
SVP Worldwide Strategy Director at Foote Cone and Belding

Managing Director at RocketScience
Chief Marketing Officer at Interpublic Group New Ventures Company
SVP Group Mgmt Director at DDB Needham Worldwide
VP Marketing at Heublein (Now Diageo)

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4 more...

Education

The University of Connecticut

Recommended

23 people have recommended Martin

Connections

495 connections

Industry

Marketing and Advertising

Websites

Martin Pazzani’s Summary

A seasoned global business executive with a 30-year tenure in management, brand building, integrated marketing and strategic development that spans the ad agency, corporate, music, and film worlds. Have done business on six continents and held senior positions in major corporations and agencies alike, including Foote Cone & Belding, the Interpublic Group, DDB Needham, Bally Total Fitness, Heublein (now Diageo), and Elias Arts.

Currently CEO of Trailer Central / The Golden Trailer Awards, the Oscars of the movie trailer business, where they are evolving this former trade show into a year-round, multi-platform, consumer entertainment property with tv, web, and in-theater channels.

Board Member of Advertising Production Resources Co (APRCO), Blue Maze Entertainment, Sir Groovy Music, and Therability Fitness.

Former Fortune 500 Chief Marketing Officer, ex-Advertising Agency Senior management, and ex-Chairman/CEO/President of the world's most awarded music agency.

Expertise in branding, integrated marketing, audio identity, advertising, tv, film, branded entertainment. Global clientèle and A-list clients of the biggest and best advertising agencies, corporate marketers, tv and film companies, and branding firms.

Published author and thought leader on music, branding, marketing, advertising, and strategy.

Speaker at TED 2008 Conference in Monterey, CA on "The Power of Music"

Speaker, panelist, seminar leader around the world (Cannes, Dubai, London, Paris, Johannesburg, India, Brazil, Argentina, Mexico, Tokyo, Hong Kong, Sydney, Auckland, etc.) on competitive strategy, music, audio identity, and marketing.

The 146th human being to stand on the summit of the tallest mountain in Antarctica, Mt. Vinson. Climbed Matterhorn and Mont Blanc 5 times each.

Martin Pazzani’s Specialties:

Leadership, Strategy, Finance, Marketing, Advertising, Branding, Audio Identity, Innovation, Sales, Brand and Marketing Integration, Operations, Creative, Music.

Martin Pazzani’s Experience

Board Advisor

Blue Maze Entertainment

(Marketing and Advertising industry)

January 2009 — Present (11 months)
Board Member

Advertising Production Resources

(Privately Held; Marketing and Advertising industry)

January 2009 — Present (11 months)

APR helps global advertisers optimize production spending across the entire media mix--TV, Print, Internet and New Media platforms.

As a leading production consultancy, we work with global advertisers to strengthen processes, boost efficiencies and develop targeted technology solutions.

The team comes from varied backgrounds--production companies, ad agencies, advertisers, technology and business consulting firms. APR has synthesized this diverse skill set into a collaborative approach, which stresses cooperation between our clients, their agencies and APR's consulting team.
CEO & Chief Marketing Officer

Trailer Central, LLC / The Golden Trailer Awards

(Entertainment industry)

June 2008 — Present (1 year 6 months)

The Oscars of the movie trailer business; a multi-platform entertainment property that promotes the movie business and encourages and rewards creativity and excellence in movie trailers and movie promotions. Embarked on rapid growth and an evolution from an award show event to a year-round consumer entertainment brand with tv, web, and in-theater events.

Since moviegoers consistently rate movie trailers as the most entertaining part of the theater experience, the Golden Trailer Awards celebrates the craftsmanship and allure of these potent mini-epics with a fast-paced show whose frenetic and sometimes irreverent style is in synch with the multi-platform digital age.
Board Member

Sir Groovy Music

(Music industry)

March 2008 — Present (1 year 9 months)

An innovative music licensing start-up....Sir Groovy is the place to find pre-cleared major indie music to sync to film, television, advertising, etc.
Chairman/CEO/President

Elias Arts

(Music industry)

2005 — May 2008 (3 years )

Transforming a private equity-owned music house into a diversified music company, and growing the business amidst environmental challenges to music, advertising, television, and film.

Building an innovative worldwide alliance of best-in-class music and sound companies to capitalize on the growing applications for commercial music and sound, the growing importance of audio as a global communications tool, and the morphing of the music business into a new format that is part entertainment, part advertising, and part technology.
SVP Chief Marketing Officer

Bally Total Fitness

(Public Company; 10,001 or more employees; Consumer Services industry)

July 2003 — December 2004 (1 year 6 months)

High impact, successful turnaround/revival marketing triage for a very troubled operation produced record setting increases in new memberships, consumer awareness, and interest.
SVP Worldwide Strategy Director

Foote Cone and Belding

(Public Company; 10,001 or more employees; Marketing and Advertising industry)

1996 — 2003 (7 years )

Life on the road. Clients/projects/people on six continents.

SC Johnson, ATT, Samsung, US Postal Service, Tropicana, Citibank, American Express, Hyundai, Chrysler, Kraft, many others.
Managing Director

RocketScience

(Privately Held; 11-50 employees; Marketing and Advertising industry)

1995 — 1996 (1 year )

Startup of an internet-savvy advertising and marketing firm that was ten years ahead of its time.
Chief Marketing Officer

Interpublic Group New Ventures Company

(Marketing and Advertising industry)

1994 — 1995 (1 year )

Petrie dish startups involving direct marketing, direct response advertising, infomercials, new products, internet marketing, and joint ventures with IPG clients. Catalyst for a really cool startup venture with Maybelline and Gotham Group.
SVP Group Mgmt Director

DDB Needham Worldwide

(Public Company; 5001-10,000 employees; Marketing and Advertising industry)

1993 — 1994 (1 year )

Volkswagen, GTE, Amtrak, Direct Response Ventures
VP Marketing

Heublein (Now Diageo)

(Public Company; 10,001 or more employees; Wine and Spirits industry)

1980 — 1993 (13 years )

Entry level marketing analyst to top marketing spot in the company in 11 years.

Smirnoff, Jose Cuervo, Christian Brothers, Black Velvet, Inglenook, Almaden, Blossom Hill, A1, Grey Poupon, Kentucky Fried Chicken, Wines

Martin Pazzani’s Education

The University of Connecticut

MBA, BS, BA , Marketing, Finance, Psychology

Additional Information

Martin Pazzani’s Websites:

Martin Pazzani’s Interests:

Music, Advertising, Branding, Marketing, Global Business, TED Conferences Mountaineering: summited major peaks on all seven continents. The 146th person to climb Mt. Vinson, tallest peak in Antarctica. Climbed Matterhorn 4 times. Motoring: former Formula 2000 racer with Jim Russell and Skip Barber.