
Social Media Specialist
Amsterdam Area, Netherlands

Social Media Specialist
Amsterdam Area, Netherlands
Social media, viral marketing and search specialist with 10+ years of online experience. Initiator of Viral Friday, co-founder of ViralBlog and blogger at Marketingfacts.nl
social media, viral marketing, search engine optimization (SEO), search engine advertising (SEA), blogging, e-mail marketing, webdesign, web development, word of mouth, buzz marketing, online marketing, viral marketing & seeding, internet research, web analytics, twitter, social networking
(Entertainment industry)
January 2009 — Present (1 year )
Guest editor in January 2009 at the film club that takes the best web films to the big screen. Winner of a Cannes Lion and Spin Award. Nominated at the prestigious Webby Awards and The D&AD (British Design And Art directors Club). January theme: The Best Web Videos of 2008
As a Community Editor I take part in the monthly entry selection process.
See http://tinyurl.com/uploadcinema
See http://www.uploadcinema.net
(Marketing and Advertising industry)
October 2007 — Present (2 years 3 months)
Co-founded in October 2007 with Igor Beuker. ViralBlog.com provides marketers around the globe with fresh shots of viral and social media trends, news and case studies. ViralBlog is ranked #57 in the AdAge Power 150 and is the 2009 winner in the category Best Marketing & Advertising Blog at the Chapeau Blog Awards
ViralBlog has 40.000 unique visitors and 150.000 pageviews monthly (August 2009) and is read in 209 countries. Our audience consists of professionals from major advertising & media agencies and top international brands. Top countries are United States, United Kingdom, The Netherlands, Canada and Germany
See http://www.viralblog.com
(Marketing and Advertising industry)
February 2006 — Present (3 years 11 months)
Contributing since February 2006 at Marketingfacts.nl, initiator of Viral Friday and WK Top 100 (in cooperation with zibb.nl, part of Reed Business). Written over 1200 articles (including Viral Friday items)
Marketingfacts.nl, founded in November 2002 by Marco Derksen, is one of the most popular blogs in the Netherlands on interactive marketing and new media. Marketingfacts.nl is read by 200,000 unique visitors each month. In 2006 Marketingfacts won a Dutch Bloggie award in the category Best Theme Blog
See http://www.marketingfacts.nl
See http://www.marketingfacts.nl/viralfriday
See http://tinyurl.com/wkacties1-50
See http://tinyurl.com/wkacties51-100
(Marketing and Advertising industry)
March 2008 — October 2009 (1 year 8 months)
Execution and reporting on social media campaigns, natural seeding, conversational tracking, business innovation, ViralTracker (online video analytics), compilation and copywriting of weekly Viral Friday chart, co-founder & editor in chief of ViralBlog.com
Clients/Projects: Heineken, Microsoft, Motorola, Nike, Paramount, Nokia, LG, Royal Dutch Airlines (KLM)
SocialMedia8 is part of Grupo LaComunidad
See http://www.socialmedia8.com
See http://bit.ly/knowthesigns (case study Heineken)
(Privately Held; Marketing and Advertising industry)
September 2006 — February 2008 (1 year 6 months)
Execution and reporting on social media campaigns, natural seeding, conversational tracking, SEO and SEA campaigns, business innovation, ViralTracker (online video analytics), compilation and copywriting of weekly Viral Friday chart, co-founder & editor of ViralBlog.com
Clients/Projects: Simyo, Ford UK, Chrysler, Univé, Fanta, WNF, Royal Dutch Airlines (KLM)
LaComunidad is part of Grupo LaComunidad
See http://www.lacomunidad.co.uk
(Privately Held; Marketing and Advertising industry)
February 2006 — June 2006 (5 months)
Performed in-depth research and study of services and competitors, like RSS in The Netherlands (including management presentation), E-mail marketing – keyplayers and services in 4 European countries, Worldwide market share analysis of search engines, Competitor analysis of Spanish SEO market and competitor analysis for Royal Dutch Airlines (KLM) pitch
(Privately Held; Marketing and Advertising industry)
July 2005 — January 2006 (7 months)
Consultancy on how to improve in search engines and meet business/marketing goals. Job involved content analysis, SEO copywriting, website analysis, evaluation, reporting and link strategy
Clients/Projects: Bruna, Aegon, Futurumshop, Typhone
See http://www.onetomarket.com
(Internet industry)
September 1999 — December 2005 (6 years 4 months)
Founder of entertainment sites Funnymovies.net and Funnymovies.nl, Funnymovies.net got acquired in 2005 by DPMG (Canada) and Funnymovies.nl by Webjockey (The Netherlands)
Other services offered: copywriting, video content, SMS services,
Email marketing, Website solutions, (Paid) Search Optimization
Clients: KPN, Reed Business, Wannahaves, The Viral Factory, LAVA Communications
(Internet industry)
September 2000 — May 2005 (4 years 9 months)
Development of websites. Implementing HTML, Javascript, CSS, PHP, content management and search engine optimization
Clients/Projects: InBev, Wegener, Shimano, Maersk, Imtech, Abbott & Soda-Club
See http://www.sitesupport.nl
Economics 1998 — 2000
1994 — 1998
HAVO & University preparatory education (VWO)
online video, marketing, internet, china, travel, running, cycling, languages
Bronze Esprix, Bronze IMC Europe Award (seeding KLM Fly for Fortune)