Paul Van Lil

Current

• COO at MCLS

Past

• Head of Customer Relations at BASE
• Retention Manager at BASE
• Director at Vlaams Centrum voor Amateurkunsten

• General Director at Boek.be
• Director at Belgian Direct Marketing Association
• Account Director, New Business Development at Carlson Marketing Group
• Loyalty Programmes Operations Manager at SABENA nv
• EDP Responsible at SABENA nv
• Soldier at Belgian Army

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6 more...

Education

• Centre of Middle Class Training
• Universiteit Antwerpen
• Elementary Flying School

• Royal Military School

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1 more...

Recommended

10 people have recommended Paul

Connections

455 connections

Industry

Marketing and Advertising

Websites

• My Website

Paul Van Lil’s Summary

Marketing and customer relations expert who excels in customer driven communication.

I come up with out-of-the-box solutions and excel in a result-driven approach.

I strongly believe that the customers relationship to the brand is the most important thing. The success of that relationship is loyalty. Reaching the individual and understanding his/her needs and desires is the key to loyalty.

Paul Van Lil’s Specialties:

I am an analytic and creative solution providor.
I am a specialist in Loyalty and Direct Marketing (in and outbound marketing).
I have a thorough knowledge of CRM, trade association management and club handling.
I possess good negotiation and presentation skills in Dutch, English and French.

Paul Van Lil’s Experience

• COO

  MCLS

  (Marketing and Advertising industry)

  January 2009 — Present (7 months)

  MCLS is a direct targeting competence center.

• Head of Customer Relations

  BASE

  (Privately Held; 501-1000 employees; Telecommunications industry)

  January 2008 — August 2008 (8 months)

  I developed and rolled out strategies to activate, stimulate and keep customers.

• Retention Manager

  BASE

  (Privately Held; 501-1000 employees; Telecommunications industry)

  October 2006 — December 2007 (1 year 3 months)

  I concentrated on retaining retail customers.

• Director

  Vlaams Centrum voor Amateurkunsten

  (Non-Profit Organization Management industry)

  January 2005 — July 2006 (1 year 7 months)

  General management of a non-profit organisation which supports voluntary artists.

• General Director

  Boek.be

  (Non-Profit Organization Management industry)

  September 2003 — April 2004 (8 months)

  General management of a non-profit organisation which supports book stores and publishers.

• Director

  Belgian Direct Marketing Association

  (Non-Profit Organization Management industry)

  March 1997 — August 2003 (6 years 6 months)

  General management of a non-profit organisation which supports companies who use or offer direct marketing methodology and techniques.

• Account Director, New Business Development

  Carlson Marketing Group

  (Privately Held; 10,001 or more employees; Marketing and Advertising industry)

  September 1992 — February 1997 (4 years 6 months)

  Development and implementation of loyalty and incentive programs.

• Loyalty Programmes Operations Manager

  SABENA nv

  (Public Company; 10,001 or more employees; Airlines/Aviation industry)

  August 1990 — September 1992 (2 years 2 months)

  Responsible for the daily operations of the SABENA Frequent Flyer program.

• EDP Responsible

  SABENA nv

  (Public Company; 10,001 or more employees; Airlines/Aviation industry)

  August 1984 — August 1990 (6 years 1 month)

  EDP-interface in the automation of Sabena Catering, based on a Manufacturing Resource Planning system.

• Soldier

  Belgian Army

  (Government Agency; 10,001 or more employees; Military industry)

  January 1976 — December 1983 (8 years)

  Intermachten School (Royal Cadets Lier), Royal Military School, Elementary Flying School

Paul Van Lil’s Education

• Centre of Middle Class Training

  Commercial Consultant 1989 — 1991

  Training in the function of managing director and marketing consultancy.

  Activities and Societies:

  Paper: 'AirPlus, a small firm within a big concern'

• Universiteit Antwerpen

  Analyst-Programmer 1984 — 1984

• Elementary Flying School

  Air force - Student Pilot 1981 — 1983

  Failed due to non-sufficient acrobatic skills in the air after 115h Marchetti

  Activities and Societies:

  83b

• Royal Military School

  1979 — 1981

  After the second year, I choose to move immediately to the Elementary Flying School.

  Activities and Societies:

  119 All Weapons, social and military sciences, Air Force - flying staff

Additional Information

Paul Van Lil’s Websites:

• My Website

Paul Van Lil’s Interests:

Author - Plichten en Verantwoordelijkheden van VZW Bestuurders. (Duties and responsibilities of non-profit directors) 2005 – Wolters Kluwer Belgium - ISBN 90-4650-543-X - Organisatiestructuren voor VZW’s (Organisation structures for non-profit organisations). - http://www.VanLil.be: website with free information and tools for Dutch speaking association directors Teaching Experience At the Centre of Middle Class Training, Haasrode · Sales Promotions (1991 - 1992 - 1993 - 1994 - 1995) · Marketing Organization & Account Management (1991 - 1992 - 1993) · Marketing Information (1992 - 1993 - 1994) Sports: jogging, cycling Hobbies: reading, crosswords and chess

Paul Van Lil’s Groups:

2005 - 2006: Member of the Board of Kwasimodo (support point for quality management).
2005 - 2006: Member of the Voluntary Arts Commission for international projects.
2004: Member of the Advisory Group for the cultural industry of the Flemish Government.
2003 - 2004: Member of the Steering Group of the Antwerp World Book Capital 2004.
2000 - 2003: Member of the Strategic Committee of the European Mail Order Trade Associations (EMOTA).
1997 - 2000: Member of the Board of the Federation of European Direct Marketing (FEDMA).
1996 - 1997: Member of the commissions “Public Relations” and “Publications & Training” of the Belgian Direct Marketing Association (BDMA).
1996 - 1997: Member of the Database Marketing Expert Group of the Stichting Marketing.
1993 - 1994: Involved in establishing the “Marketing Klub” at the Centre of Middle Class Training, Haasrode (1993-1994)., Stichting Marketing

•    Telecom Professionals
•    CRM
•    KPN
•    Carlson Marketing Alumni
•    Koninklijke Cadettenschool Lier
•    Customer Loyalty - Act on Fact
•    Belgium Business and Professional Network
•    ex-SABENA!
•    Belgian Royal Military Academy
•    OpenCoffee Club Brussels
•    European marketing professionals
•    DDMA Dutch Dialogue Marketing Association
•    Triiibes Members
•    Marketing Pioneers
•    Belgian Beer Fans
•    Loyalty 360
•    NPS Ops (Net Promoter Score)
•    Segmentation Professionals

Paul Van Lil’s Honors:

Marketing Awards
· Best of Direct Marketing Award ‘94
· Best of Direct Marketing Award ‘93
· Silver Award ‘94 - Sales Promotion Association
· Letter of Distinction - EDMA ‘94

Paul Van Lil’s Contact Settings

Interested In:

• career opportunities
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch