Paul Sutherland

Past

• Lead Consultant - Search & Online Marketing at Netconcepts
• Internet Marketing Consultant at First Rate
• Marketing Assistant at Datacom Employer Services

Education

• University of Auckland
• University of Auckland

Recommended

2 people have recommended Paul

Connections

166 connections

Industry

Internet

Websites

• Search Engine Optimisation
• Paul Sutherland on Google

Paul Sutherland’s Summary

Paul Sutherland’s Specialties:

- Online Marketing Strategy
- Content Development & Traffic Generation Strategy
- SEO (Search Engine Optimisation)
- Pay Per Click & Search Engine Advertising (Google Adwords Qualified Individual)
- Market & Keyword Research
- Link Building Strategy
- Blogging & Social Media Strategy
- Email Marketing
- Affiliate & Performance Based Marketing

Paul Sutherland’s Education

• University of Auckland

  BCom (Honours) , Information Systems , 2002 — 2003

  Activities and Societies:

  First Class Honours

• University of Auckland

  BCom , Marketing & Information Systems , 1999 — 2002

Additional Information

Paul Sutherland’s Websites:

• Search Engine Optimisation
• Paul Sutherland on Google

Paul Sutherland’s Honors:

Research paper titled "Online Consumer Trust: A Multi-Dimensional Model" published in the International Journal of Electronic Commerce for Organisations.

Research paper titled "The Nature of Consumer Trust in B2C Electronic Commerce: A Multi-Dimensional Conceptualisation" awarded the "best paper award" at the 2004 IRMA International Conference in New Orleans.

Contributing Author: 'Online Consumer Trust: A Multi-dimensional Model'. In Khosrowpour, M. (Ed) Advanced Topics in Electronic Commerce, Volume I. Idea Group Publishing, Hershey, PA, 2005.