Paul Schweizer

Current

Communications Consultant at Kaiser Permanente

Past

Director, Sales and Marketing at ITP Strategic
Director, Client Services at DMS Marketing
Account Manager at Sandy Corporation

Account Supervisor/Director at Integrated Marketing Works, Inc.
VP Interactive Strategy at Young & Rubicam Advertising
Account Director, Automotive at Bowne Internet Solutions
Executive Producer at VuCom newMedia
Executive Producer, Director at Gail & Rice
Executive Producer at Maritz

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6 more...

Education

Western Michigan University

Recommended

9 people have recommended Paul

Connections

246 connections

Industry

Marketing and Advertising

Websites

Paul Schweizer’s Summary

Advertising, Marketing, Communications, Brand Initiative focused professional for over 20 years. Integrated Marketing, Interactive, Direct Response, Direct Marketing, Retention expert, experienced with analytics, reporting, defector research, and more.

Strong team management experience with technical, creative, account and production personnel. Marketing, Internet, CRM, eBusiness expert. Account Supervision and Management at its highest level. Brand and Product Segment marketing expertise. Very comfortable relating one-to-one with senior level customers and partners. Solid background with Advertising, Marketing and Communication agencies. P&L experience, managed accounts of over 15 million and personnel approaching 50 people. Hands-on direct response, direct marketing, film, video, television, interactive, live show and event production experience.

Paul Schweizer’s Specialties:

Client management, team building and leadership, strategic planning.

Paul Schweizer’s Experience

Communications Consultant

Kaiser Permanente

(Non-Profit; 10,001 or more employees; Hospital & Health Care industry)

August 2008 — Present (1 year 4 months)

Creative Consultant for Kaiser Permanente Healthcare and Health Insurance. Focused on member acquisition and retention, as well as regional local communications. Everything from branding facilities to coordinating marketing and advertising campaigns. Different things every day. First time in a non-profit organization. Localized in Orange County, CA.
Director, Sales and Marketing

ITP Strategic

(Marketing and Advertising industry)

December 2006 — August 2008 (1 year 9 months)

Responsible for managing client service department and maintaining primary client, Toyota Motor Sales. Supervise Client Service and Production department employees working on a multitude of projects ranging from Electronic Parts Catalog information to publishing a worldwide Toyota magazine. Develop and write quotes, pitch new business, train and mentor staff.
· Tripled the business with Toyota GKC by pitching and winning brand identity concept and creative
· Pitched and won translation business programs with Toyota
· Expanded business with Kia Motors
Director, Client Services

DMS Marketing

(Privately Held; 11-50 employees; Marketing and Advertising industry)

February 2005 — November 2006 (1 year 10 months)

Supervising client services employees and maintaining senior client relationships at Cable MSOs across the country. Acquisition, Retention and Notification CRM based programs. Primarily Direct Response and Direct Mail, Radio, Print, Outdoor and Television.

Tripled the business with Comcast Florida, a major client

Stabilized an at-risk client, Time Warner KC, allowing the continuation of a $700,000 program

Developed direct mail customer relationship programs for clients, which decreased their customer defection rates by over 25%
Account Manager

Sandy Corporation

(Public Company; 51-200 employees; Marketing and Advertising industry)

January 2004 — November 2004 (11 months)

Account Manager responsible for rebuilding Lexus and Kia relationships.
Account Supervisor/Director

Integrated Marketing Works, Inc.

(Privately Held; 11-50 employees; Marketing and Advertising industry)

March 2001 — December 2003 (2 years 10 months)

Successfully spearheaded the 3.5 mil launch of a healthcare service for Roche Diagnostics, Inc., one of the largest medical diagnostic and pharmaceutical companies in the world. I oversaw every aspect of the launch, including the product offering name (MyDoc), URLs, copyright negotiations, site interface design, brand identity, marketing materials and advertising elements such as radio spots, outdoor and print advertising

Supervised our Nippon-DENSO automotive aftermarket account and the Amden Dental Consumer Products accounts, growing those accounts steadily each year. Projects ranged from print advertising in over 25 publications, direct mail campaigns, consumer packaging, POP displays and more
VP Interactive Strategy

Young & Rubicam Advertising

(Public Company; 1001-5000 employees; Marketing and Advertising industry)

January 1999 — March 2001 (2 years 3 months)

· Supervised interactive department of 28 employees
· Increased share of Ford interactive business by 30%, landed major clients such as Harrah’s and Blue Cross. Launched major initiatives as primary representative of interactive in North America focusing on eStrategy and eCRM which greatly reduced customer defection rates
· Worked directly with Lincoln Mercury Advertising/Marketing Manager, brand and segment managers, Ford Corporate Initiative Managers, and other internal agency staff from Europe, Latin America and Asia Pacific. Collaborated on corporate and public presentations centering on B2C eCommerce within the automotive product marketing area
Account Director, Automotive

Bowne Internet Solutions

(Public Company; 501-1000 employees; BNE; Internet industry)

February 1997 — December 1998 (1 year 11 months)

AD for Buick and Cadillac internet accounts. Supervised team of 20 excellent interactive professionals.
Executive Producer

VuCom newMedia

(E-Learning industry)

December 1995 — January 1997 (1 year 2 months)
Executive Producer, Director

Gail & Rice

(Privately Held; 51-200 employees; Marketing and Advertising industry)

March 1990 — November 1995 (5 years 9 months)

Executive Producer, Director of video, shows, film and events. Primarily working on automotive B2B and corporate training communications.
Executive Producer

Maritz

(Privately Held; 1001-5000 employees; Marketing and Advertising industry)

1982 — 1989 (7 years )

Paul Schweizer’s Education

Western Michigan University

B.S. , Major in Mass Communications, Minor in Psychology , 1978 — 1982

Activities and Societies:

Western Michigan University, Kalamazoo, MI, , Dean's list, 3.85 GPA in area of study, President - Alpha Epsilon Rho (Academic Fraternity), Member - National Broadcasting Society, Awarded - Fetzer Broadcasting Scholarship