Paul Rouke

Current

E-commerce and Usability Trainer at E-consultancy
Practitioner at Manufacturing Advisory Service – North West
Expert Blogger at E-consultancy

User Experience Director at PRWD

see less...

1 more...

Past

Senior Web Designer at Littlewoods Shop Direct Group
Graphic Designer at Esen Group
Engineering Apprentice at British Aerospace

Education

Withins

Recommended

8 people have recommended Paul

Connections

266 connections

Industry

Information Technology and Services

Websites

Paul Rouke’s Summary

Commercially experienced user experience designer and information architect following almost 6 years as the senior web and user experience designer at the UK's largest home shopping business, Littlewoods Shop Direct. 2 years team management experience, alongside project management duties. 5 years experience designing and improving conversion and drop-out rates for key shopping pages for websites which generate 6 and 7 figure yearly demand. Involvenment in a variety of user testing programmes to truly understand how a user navigates shopping sites and areas which cause the most frustration or confusion. 2 years experience working part-time, and now full-time, for PRWD, a full service professional design business. Primary goal is to continually grow the design and consultancy agency, both in staff and number and size of UK clients, both through strong referrals and online and offline marketing, whilst continually keeping pace with the ever evolving online channel.

Paul Rouke’s Specialties:

usability, interaction design, user experience, information architecture, increasing e-commerce conversion rates, project management, business critical e-commerce page design, checkout process analysis and design, e-commerce site critiques, email marketing, affiliate marketing (static and rich media)

Paul Rouke’s Experience

E-commerce and Usability Trainer

E-consultancy

(Privately Held; Internet industry)

December 2008 — Present (8 months)

The current full day training course I am delivering for Econsultancy is entitled 'High End E-commerce Usability and Best Practice'.

It is aimed at people working on both mid level and enterprise scale e-commerce operations who are involved in driving improvement to the likes of conversions rates, basket sizes, up-selling, cross-selling and lifetime order values.
Practitioner

Manufacturing Advisory Service – North West

(Management Consulting industry)

November 2008 — Present (9 months)

As the primary lean IT practitioner for The Manufacturing Advisory Service, Paul provides manufacturing companies with diagnostic reviews of their existing MRP systems and/or e-commerce operations, followed by a detailed User-Centered Design process to design and develop new systems and e-commerce operations to maximise their business and sales efficiencies.
Expert Blogger

E-consultancy

(Privately Held; Internet industry)

September 2008 — Present (11 months)

Paul is one of the expert bloggers who write articles for Econsultancy. Paul focuses on areas of usability, user experience and e-commerce, and his most recent article was on the usability (or lack of) for internal business systems.
User Experience Director

PRWD

(Privately Held; 1-10 employees; Information Technology and Services industry)

January 2005 — Present (4 years 7 months)

PRWD are a highly experienced usability and web application development agency, specialising in delivering User Centered Design processes for a range of clients covering a variety of business systems, both internal and customer facing.

PRWD's flagship e-commerce platform UCDcommerce, launched in early 2008, features a wealth of functionality which forms the foundation of the platform, with a continuous and aggressive evolution of the platform planned to ensure their clients growing demands to be remarkable online retailers are continually exceeded.

Alongside serious retailers, established businesses looking to modernise their business with bespoke, user centered systems choose to establish long term partnerships with PRWD, due to the levels of professionalism, specialism, innovation and genuine honesty that they deliver from the very 1st meeting.

Additional Information

Paul Rouke’s Websites:

Paul Rouke’s Interests:

user experience, information architecture, user interface design, project management, usability, accessibility, interaction design, web development, online marketing, professional networking

Paul Rouke’s Groups:

Geek Up Manchester, Startups 2.0

Usability Professionals' Association International (UPA-I)
InternetRetailing - for leaders in e-commerce and multichannel retail
E-Commerce Network
Retailers Industry Management Group: Merchandising, Finance, Supply Chain, E-commerce, IT Technology
User Experience
BAE Systems Employee & Alumni Network
Manchester Digital
E-commerce In Action
Internet World - Ecommerce
Wired City Reconnected
IT Professionals - Northwest UK
Love Your Customers Now