Paul Rouke

Current

User Experience Director at PRWD

Past

Senior Web Designer at Littlewoods Shop Direct Group
Graphic Designer at Esen Group
Engineering Apprentice at British Aerospace

Education

Withins

Recommended

3 people have recommended Paul

Connections

172 connections

Industry

Internet

Websites

Paul Rouke’s Summary

Commercially experienced user experience designer and information architect following almost 6 years as the senior web and user experience designer at the UK's largest home shopping business, Littlewoods Shop Direct. 2 years team management experience, alongside project management duties. 5 years experience designing and improving conversion and drop-out rates for key shopping pages for websites which generate 6 and 7 figure yearly demand. Involvenment in a variety of user testing programmes to truly understand how a user navigates shopping sites and areas which cause the most frustration or confusion. 2 years experience working part-time, and now full-time, for PRWD, a full service professional design business. Primary goal is to continually grow the design and consultancy agency, both in staff and number and size of UK clients, both through strong referrals and online and offline marketing, whilst continually keeping pace with the ever evolving online channel.

Paul Rouke’s Specialties:

usability, interaction design, user experience, information architecture, increasing e-commerce conversion rates, project management, business critical e-commerce page design, checkout process analysis and design, e-commerce site critiques, email marketing, affiliate marketing (static and rich media)

Paul Rouke’s Experience

User Experience Director

PRWD

(Privately Held; 1-10 employees; Information Technology and Services industry)

January 2005 — Present (3 years 11 months)

PRWD are a highly experienced usability and web application development agency, specialising in delivering User Centered Design processes for a range of clients covering a variety of business systems, both internal and customer facing.

PRWD's flagship e-commerce platform, launched in early 2008, features a wealth of functionality which forms the foundation of the platform, with a continuous and aggressive evolution of the platform planned to ensure their clients growing demands to be remarkable online retailers are continually exceeded.

Alongside serious retailers, established businesses looking to modernise their business with bespoke, user centered systems choose to establish long term partnerships with PRWD, due to the levels of professionalism, specialism, innovation and genuine honesty that they deliver from the very 1st meeting.

Additional Information

Paul Rouke’s Websites:

Paul Rouke’s Interests:

user experience, information architecture, user interface design, project management, usability, accessibility, interaction design, web development, online marketing, professional networking

Paul Rouke’s Groups:

Geek Up Manchester, Startups 2.0

Usability Professionals' Association International (UPA-I)
InternetRetailing
E-Commerce Network
Retailers Industry Management Group: Merchandising, Finance, Supply Chain, E-commerce, IT Technology
User Experience