Paul Rouke

Current

E-commerce and Usability Trainer at E-consultancy
Expert Blogger at E-consultancy
User Experience Director at PRWD

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Past

Senior Web Designer at Littlewoods Shop Direct Group
Graphic Designer at Esen Group
Engineering Apprentice at British Aerospace

Education

Withins

Recommended

13 people have recommended Paul

Connections

329 connections

Industry

Information Technology and Services

Websites

Paul Rouke’s Summary

Commercially experienced usability consultant, trainer and information architect having worked for and with blue chip brands for over 10 years.

Paul is passionate about helping deliver compelling customer experiences that fulfil consumer goals and align to key business drivers. In addition Paul has a proven track record of working with and managing multi-disciplinary teams to develop usable, engaging and accessible online/offline web applications and retail platforms.

As well as providing training directly to PRWD clients, Paul is one of the few industry professionals providing both public and in-house training for the highly respected Econsultancy, the leading source of independent advice and insight on digital marketing and ecommerce. Through his training courses Paul thrives on helping businesses and individuals learn how they can improve the performance of their online operations.

Paul is also an event speaker and this includes speaking alongside Google on the subject of advanced web analytics, conversion optimisation and split/multivariate testing.

When delivering new web applications and IT systems using PRWD’s user-centered design process, Paul provides services including requirement gathering, persona development, competitor benchmarking, stakeholder analysis, documentation, business process and operational analysis alongside winning the hearts and minds of end users involved in such projects.

Brands Paul has worked with include Shop Direct Group, JD Williams, The Cotswold Company, The Post Office, Mencap, Abbey, The Scout Association, Speedy Hire, Econsultancy and Littlewoods, along with many lesser known brands who have benefited from Paul’s expertise.

Paul’s goal is to continue establishing PRWD as the leading usability agency in the North West of England, through consultancy, training, event speaking and constantly delivering improvements to their clients bottom line.

Paul Rouke’s Specialties:

The user-centered design lifecycle (analysis, design, implementation and on-going evaluation and optimisation) usability, information architecture, wireframing, prototyping, conversion rate optimisation, e-commerce best practice, heuristic evaluations, training in areas of usability, e-commerce best practice and Google Analytics, advanced analytics with Google Analytics, split and multivariate testing with Google Website Optimiser, event speaking in areas such as on-site conversion improvement

Paul Rouke’s Experience

E-commerce and Usability Trainer

E-consultancy

(Privately Held; Internet industry)

December 2008 — Present (1 year )

Paul provides both in-house and public training for a range of Econsultancy clients, including the likes of Mencap, Abbey, Yell, British Gas, neckermann.de GmbH and Pod1.

The current public training course, E-commerce Usability and Best Practice, is aimed at people working involved in driving improvement to the likes of conversions rates, basket sizes, up-selling, cross-selling and lifetime order values for their retail business.

All attendees gain a much greater understanding of e-commerce and online best practice, including the likes of best practice for both checkout processes and online application processes, especially in the financial services sector.
Expert Blogger

E-consultancy

(Privately Held; Internet industry)

September 2008 — Present (1 year 3 months)

Paul is one of the industry expert bloggers who write articles for Econsultancy.
Paul's articles focus on areas of usability, analytics, conversion rate optimisation and e-commerce, and his articles include:

• a usability evaluation of Amazon and The Book Depository
• why retailers should consider enclosing their checkout process
• a benchmark study of both highstreet and pureplay fashion retailers
• insights and recommendations on traffic segmentation
User Experience Director

PRWD

(Privately Held; Information Technology and Services industry)

January 2005 — Present (4 years 11 months)

PRWD are a highly experienced usability and web/software development agency, specialising in bringing all the benefits of good usability to businesses looking to improve the ROI from both online and offline IT systems.

PRWD work both directly with clients such as Royal Mail, JD Williams, The Scout Association and Speedy Hire, as well as through their agency partners who harness PRWD’s expertise in usability, information architecture, conversion optimisation and web analytics when working with their own clients.

When working directly PRWD provide a range of expert services to clients, including in-house usability and technical consultancy, public and in-house training, on-going conversion improvement processes, management of web analytics accounts as well as design and build of new websites and IT systems. Typical services for this include wireframing, prototyping, interaction design through to complete technical development and delivery. These are all part of PRWD’s User-Centered Design process.

The three primary platforms and solutions PRWD use are the Magento E-commerce platform, Drupal and Wordpress.

Additional Information

Paul Rouke’s Websites:

Paul Rouke’s Interests:

user experience, information architecture, user interface design, project management, usability, accessibility, interaction design, web development, online marketing, professional networking

Paul Rouke’s Groups:

Geek Up Manchester, Startups 2.0

Usability Professionals' Association International (UPA-I)
InternetRetailing - for leaders in e-commerce and multichannel retail
E-Commerce Network
Retailers Industry Management Group: Merchandising, Finance, Supply Chain, E-commerce, IT Technology
User Experience
BAE Systems Employee & Alumni Network
Manchester Digital
E-commerce In Action
Ecommerce 2020
Wired City Reconnected
IT Professionals - Northwest UK
Love Your Customers Now
Marketing Industry Network
Social Experience Design