National Marketing Director, Spain
National Marketing Director, Spain | Campus Manager at SAE Institute Campus Barcelona
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National Marketing Director, Spain
Senior Executive creating pioneering solutions for growth, technological advancement, and change via strong analytical approach and business/financial acumen. Establishes peak-performing organisations, combining expertise in operations/IT management, animated film/TV production, and long-term partnership building to expand resources, gain funding, and deliver optimal value.
Innovation Leader capitalising on market and technological progress to create competitiveness and brand awareness.
Specialties: Animation, Production, Executive Production, Project Management, Business Management, Project Design, Team Leading, Financing, Project Development, Systems, Finances, High Management, Institutional Relationships, Ventures, Strategic Alliances
Redesigned sales and admissions process and generating toolsets for accurate and quality information never before generated. Increased national leads by 17%. Created first Quality of Service system to monitor in real time the overall student experience and deliver the best in class and off class service. Supporting SAE Barcelona Marketing Coordinator to generate the first Marketing Plan for SAE Institute Spain in history.
As National Marketing Director I am responsible for ensuring the best marketing results for the company are achieved at a national level, including all related roles such as Product development, Advertising & PR, Online, Recruiting/Sales and Industry relations.
Working in conjunction with local campus management and local marketing teams, determine the overall marketing strategy and structure for the country, national campaign budgets, and establish systems and procedures to support campus teams in achieving their marketing and sales goals.
In one year increase revenue up to 12% and decreasing costs by 8%, generating an EBITDA increase of almost 10%. Opening the first intake of Bachelor in Film Making. Redesign academic model to a more pedagogic scheme that allowed a 13% cost cut per course and increased student satisfaction and lowered dropouts. Dramatically improved student satisfaction and experience recorded in the Board of Studies.
As Campus Manager I am responsible for the optimal operation of the branch, ensuring it functions smoothly, profitably and in line with Company policies.
In function I ensure that the campus provides an appropriate workplace environment, ensuring that day to day affairs are ran as effectively as possible and providing staff with the leadership needed for them to function as an integrated team.
Running and supervising day to day studio operations like storyboarding, illustration, animation, compositing, etc. Manage client relations and supplier development. Corporate restructuring and business planning and strategy development.
A by invitaion only association of Franchise Professionals that leverages high level consultation and Profiling techniques to match Franchise Candidates to best Franchise opportunities.
I deliver franchise consultation and brokering, providing, through a defined process, the right franchise for each person. Responsibilities include: customer prospecting, servicing consultation, matching candidates and franchises, walkthrough candidates over the brand selection process, educate candidates on franchising, and educating international franchisors on domestic market.
School-Graduate relationships, promotion of new programs and advisoring to shool on new plans and projects.
As Phoenix Program Director, I handle all program operations servicing all Mexican franchisees, through a virtual call center, reporting directly to VP of Marketing in Toronto, Ontario and COO in Providence, Rhode Island. Responsibilities include: Selection and Hiring of call center operators (now in Puebla, Atlixco, Guadalajara and Santiago de Chile), training and support for operators. Designing KPI´s and metrics to measure operators performance, managing day to day operations of the virtual call center from prospect reception and credit allocation to consultation delivery.
Consultant in Animation Production, Filmaking, Process Desing, Financing & Fund Raising, Project Development
Heads technology and production operations, project financing, corporate social responsibility, and partnership building for Mexico-based animated feature film/TV production company; controls annual budgets up to MX$21M.
Strong Leadership skills, leading a cross-functional team of 7 Area Directors + 2 Asociated Producers.
Acts as legal representative in partnership with CEO; manages international outsourcing contracts in Chile and Philippines.
Attained MX$7.5M in funding for hardware/software investments from federal/state government technology foundation.
Led design, financing, and production as executive producer for new feature films, Nikté (2009) in partnership with Universal Studios as well as Juan Escopeta for release in 2010.
Forged strong industry and country alliances that resulted in Galardón PYME 2008 Award for “Best High Technology Incubated Company;” delivered first film in Mexico exhibited in DTS Digital and first film premier in DTS Digital in Latin America.
Directed IT and film production operations, process design, budgeting, financial/cost analysis, ROI measurement, risk management, staffing, and scheduling for major animated feature film La Leyenda de la Nahuala (2007)
Played key role in company’s infrastructure, facility, business, and technological expansion, increasing IT/CGI staff from 1 to 12 personnel as well as introducing new technologies and building partnerships for film financing.
Directed IT and production operations, process design, budgeting, financial/cost analysis and scheduling for TV, and video projects including Maya: La Primer Gran Historia, Roncho El Perro Malapata (30 episodes), El Chavo del 8 (animated pilot), and Angelo & Develo (3 episodes).
Provided design and implementation, including network/server setup and website development, to businesses in Mexico.
Medical sales company specializing in ventilation and neumology equipment.
Consulting to director, fund rising, technology consulting, management consulting
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