
Electronic Communications Coordinator
Fayetteville, Arkansas Area

Electronic Communications Coordinator
Fayetteville, Arkansas Area
Paul Prewitt is a marketing and communications professional, specializing in e-marketing strategies including web development, email marketing and social marketing. Currently the Electronic Communications Coordinator at the University of Arkansas Alumni Association, he manages all electronic communications and marketing efforts for their alumni relations program.
PHP, XML, CSS, Adobe Photoshop, MySQL, HTML, Branding and Identity, ROI Analysis, Google Analytics, Search Engine Optimization, Email Design, Mobile, Social Media, Site Architecture, Video Production
(Educational Institution; 1001-5000 employees; Higher Education industry)
June 2006 — Present (3 years 6 months)
Serve as the manager for electronic communications of the Arkansas Alumni Association. Oversee the design and maintenance of the website and related sites. Manage the e-mail marketing efforts for both internal and external constituents including electronic newsletters, solicitations, electronic greeting cards, invitations and discount offers. Directly responsible for managing the production and distribution of @Arkansas the monthly electronic newsletter along with the distribution of other electronic newsletters for the University of Arkansas Family. Provide writing and editing support for all internal and external constituents to maintain a uniform style and message in all e-communication pieces. Spearhead the integration of social media, video campaigns and SMS/text messaging. Assist with the establishment of benchmarking and tracking technique for marketing initiatives. Serve as the Red Dot Content Management administrator and in a public relations capacity to support our mission.
(Educational Institution; 1001-5000 employees; Higher Education industry)
December 2005 — June 2006 (7 months)
Responsibilities included creating and directing Admissions related websites to increase student enrollment utilizing a variety of programming languages and tools such as: PHP JavaScript, HTML, CGI, CSS, ASP and XML. Project management responsibilities included developing information flow charts, interface designs and a consistent web coding methodology. Developed online student information request and campus tour sign up with integration into student information system (ISIS). Graphic design responsibilities included developing graphics for websites, brochures, letters, and other publications utilizing InDesign, Photoshop, Flash and other multimedia products. Developed conceptual layouts and designs such as the back cover of the spring 2006 University of Arkansas Research Frontiers magazine’s to promote diversity at the University.
(Privately Held; 1-10 employees; Internet industry)
November 2002 — March 2006 (3 years 5 months)
Web/Graphics Coordinator for web sites, brochures, letters and other publications using PHP, MySQL, Macromedia Suite, Adobe Suite and many others. Analysis of Open Source Software packages for use with customer based projects. Project & Team Manager including technical training and support on use of web based interfaces. Coordinated database architecture, implementation, and maintenance for MySQL driven projects.
BSBA , Information Systems , 2001 — 2004
electronic r.o.i., social media marketing, email marketing, web design, data analysis, investing, electronic marketing, advertising, marketing, professional networking, internet marketing, rollerskating, digital photography, family
Certified Inbound Marketing Professional