Manager, Search Engine Marketing
Knoxville, Tennessee Area
- Current
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- Manager, Search Engine Marketing at E W Scripps
- Past
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- Search Engine Marketing Manager at Disney
- Web Manager/Developer at OpenNetwork Technologies
- Web Designer/Developer at .Com Web Design
- Recommended
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7 people have recommended Paul - Connections
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250
connections
- Industry
- Internet
- Websites
Paul Pedersen’s Summary
Paul Pedersen’s Specialties:
Search Engine Marketing, Search Engine Optimization, Pay Per Click Marketing, Analytics
Paul Pedersen’s Experience
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Manager, Search Engine Marketing
E W Scripps
(Public Company; 5001-10,000 employees; SSP; Newspapers industry)
July 2006 — Present (3 years 1 month)
Stakeholder in Search Engine Marketing initiatives, both SEO and PPC, for the E W Scripps Company’s 14 newspaper properties, sole consultant for the Scripps Broadcast division, and one of six board of directors for E W Scripps’ online agency.
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Search Engine Marketing Manager
Disney
(Public Company; 10,001 or more employees; DIS; Entertainment industry)
April 2005 — July 2006 (1 year 4 months)
Responsible for managing the Search Engine Marketing efforts (both PPC & SEO) of various Disney business units, including Walt Disney World, Disneyland, Disney Cruise Line, Disney Vacation Club, Adventures by Disney, and many more. Collaborated with Disney business units & stakeholders to determine goals and objectives and to develop search engine marketing strategies. Managed PPC (pay-per-click) marketing efforts for Disney’s business units, utilizing both in-house and agency resources.
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Web Manager/Developer
OpenNetwork Technologies
(Internet industry)
July 1997 — March 2005 (7 years 9 months)
Managed and implemented all aspects of the corporate website, support portal, and partner portal, including strategy, management, design, implementation, programming, and promotion. Responsible for Web site vision, long-range strategic planning, management, and implementation of the corporate website. Directed and managed multiple teams and resources across departments during various projects. Effectively promoted the website using search engine optimization, pay-per-click marketing (such as Google AdWords and Overture), banner advertising, affiliate marketing, and targeted emails. (Worked as contractor: 10/2004 - 03/2005 when acquired by BMC Software)
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Web Designer/Developer
.Com Web Design
(Privately Held; 1-10 employees; Internet industry)
January 1994 — July 1997 (3 years 7 months)
Created unique designs for clients. Managed site maintenance and updates per/clients request. Created dynamic and data-driven websites using advanced scripting. Promoted sites using search engine optimization techniques.
