CEO and Principal Disruption Consultant at Innovative Disruption, Inc.
Greater Atlanta Area
- Current
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- VP Marketing at Ethoca Limited
- CEO and Principal Disruption Consultant at Innovative Disruption
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Paul Paetz’s Summary
Paul Paetz is Innovative Disruption's CEO and Principal Disruption Consultant. With his guidance, clients develop highly effective growth strategies to leverage disruptive innovation. A free-thinker, Paul delivers the insights that help businesses challenge conventions that restrain their growth and hold them back from achieving market-leading performance.
Before founding Innovative Disruption, Inc., Paul accumulated over 2 decades of wide-ranging experiences in technology marketing, sales and management, and consulting. Tagged The Anti-Marketer after a blog he began a few years ago, Paul is analytical, skeptical and creative -- a combination bound to exude disruption when unleashed in the real world.
A natural contrarian, Paul grew into the field of disruptive innovation naturally. After 20+ years of strategic marketing experience in the software technology arena, he worked with a number of technology innovators, and became increasingly interested in why a select few break away from the pack, but the majority end up failing or only achieving moderate growth. Paul has experienced the forces of disruptive innovation first hand both as the disruptor and the disruptee, and has gained deep knowledge of the strategies that work, and those that fail
Paul Paetz’s Specialties:
Change management; Product development and positioning; Strategy development; Market analysis and planning, Disruptive technology, Competitive analysis, Business planning, Marketing strategy (incl. segmentation, positioning, pricing, distribution, communication + messaging) appropriate for disruption
Paul Paetz’s Experience
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VP Marketing
Ethoca Limited
(Privately Held; Internet industry)
March 2009 — Present (9 months)
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CEO and Principal Disruption Consultant
Innovative Disruption
(Management Consulting industry)
January 2008 — Present (1 year 11 months)
Innovative Disruption, Inc. is a boutique consultancy that works with entrepreneurs, investors, and companies whose industries are being disrupted to maximize growth. Disruptive potential is just that, until marketing and business strategies are implemented to ensure that your products and services resonate with customers, and everything from product plans to messaging is in sync to achieve market disruption. We provide the analysis, insights, planning and implementation expertise you need to make it happen.
We also help investors evaluate which opportunities have disruptive potential, and what holes in the business strategy need to be plugged for disruption to occur. The tools we use and insights provided can be used to make valuation and go/no go or long/short decisions.
