Paulo Silva

Paulo Silva

Partner, Step Value - Web Intelligence

Portugal

Current
  • Partner at Step Value
Past
  • Web Marketing Manager at Portucel SA
  • Image & Communication Manager at Inapa SA
  • Sales & Marketing Director at JM Consultores SA
Education
  • INP, ISEG
Connections
136 connections
Industry
Marketing and Advertising
Websites

Paulo Silva’s Summary

Company Management including Competitive Analysis, Marketing & Sales, HR and New Business Development.

Customer Service + Consultancy regarding Online Advertising .

Paulo Silva’s Specialties:

Online Advertising Campaigns + Online Strategy advice, for some of the Portuguese best brands.


Paulo Silva’s Experience

  • Partner

    Step Value

    (Privately Held; 1-10 employees; Marketing and Advertising industry)

    January 2008Present (1 year 7 months)

    Online Advertising Campaigns, including online strategy advice, for some of the Portuguese best brands.

    Understanding the changes in global media, keeping the company updated with the state-of-the art in digital marketing, exploring the capabilities of online communication to build brands and activate sales.

  • Web Marketing Manager

    Portucel SA

    (Public Company; 1001-5000 employees; Paper & Forest Products industry)

    January 2001December 2007 (7 years)

    Web Marketing Management and Online Promotion Initiatives.

    Managing 23 web sites in 6 different languages and using a complete set of digital tools in order to promote Portucel Soporcel Brands worldwide.

    For a period of time the e-commerce solutions (extranet) were also part of Paulo Silva´s responsibilities.

  • Image & Communication Manager

    Inapa SA

    (Public Company; 501-1000 employees; Paper & Forest Products industry)

    September 1992December 2000 (8 years 4 months)

    Image & Communication + Internal Communication Management.
    Communication with the company different stakeholders, Social Responsibility Initiatives, Presence of the company in Exhibitions etc.

  • Sales & Marketing Director

    JM Consultores SA

    (Privately Held; 11-50 employees; Design industry)

    January 1990August 1992 (2 years 8 months)

    Sales & Marketing Management
    Sales Force Coordination, Design & Advertising Consultancy


Paulo Silva’s Education

  • INP, ISEG

    Management, Marketing, e-Business

    Activities and Societies:
    INP - Curso Superior de Assessores de Administração, ISEG - Pós Graduação em e-Business, Marketing & Digital Media training (SEO, Brand Management, Presentation Skils etc.)

Additional Information

Paulo Silva’s Websites:

Paulo Silva’s Interests:

Sailing, Classical Motorcycles, Photography, Books, Innovation

Paulo Silva’s Groups:

ANC - Associação Nacional de Cruzeiros

  •    eOffice
  •    eMarketing Association Network
  •    Online Advertising Professionals
  •    SEO e MKT Digital em Português

Paulo Silva’s Contact Settings

Interested In:

  • job inquiries
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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